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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Guides

Denim washes that anchor a versatile capsule wardrobe

A strong denim capsule begins with colour, not quantity. The right wash can shift a pair of jeans from relaxed weekend wear to a polished evening look, while a…

Festival style that keeps you cool, comfortable and camera ready

Summer music festivals call for clothes that can handle heat, dust, long walks and spontaneous dancing while still looking polished in photos. The best outfit…

Inside the GUESS Fragrance Collection Launch Party

The latest GUESS fragrance collection arrived with the energy of a fashion event rather than a standard product reveal. At the in-store launch party, scent,…

How to care for your leather jacket for years of wear

A well-made leather jacket can become one of the most dependable pieces in a wardrobe. It works over denim for a casual weekend in Melbourne, adds polish to an…

Holiday Dressing Reimagined Through Vintage Glamour

The holiday season arrives with its own visual language: warm lights, polished parties, late dinners and a little extra shimmer after sunset. GUESS brings that…

How to Style a Logo Tee for More Than Casual Days

A signature logo tee can do far more than complete a weekend outfit. With the right proportions, layers, and accessories, it can become the visual anchor for a…

How to Enter the Member Appreciation Week Giveaway with Exclusive Prizes

Member Appreciation Week is a chance for GUESS customers to celebrate their connection with the brand while enjoying special experiences, seasonal offers, and…

The Ultimate Guide to Accessorizing a Little Black Dress for Any Occasion

A little black dress earns its place in a modern wardrobe because it can shift effortlessly from polished daytime style to evening glamour. Its simplicity…

A Look at the Most Iconic Denim Moments in Pop Culture History

Denim has always been more than a practical fabric. It carries memories of music videos, movie screens, magazine covers, concert stages, and street-style…

How to keep your white sneakers looking fresh all season

White sneakers bring a clean finish to almost any outfit, from relaxed denim and a tee to a polished summer look with tailored trousers. Their versatility is…

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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