Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
Ripped denim is designed to look lived-in, but its distressed details still need thoughtful care. Open knees, shredded hems and exposed white threads can…
The doors opened to an atmosphere that felt polished, relaxed and distinctly social. Guests arrived ready to browse the latest GUESS and Marciano collections,…
A favourite summer dress should not disappear into the back of the wardrobe when the temperature drops. With the right denim jacket, lightweight layers and a…
The Behind the Design of the Limited-Edition Graphic T-Shirt Series story begins with a simple idea: a graphic tee can carry the energy of an entire brand. It…
An in-store styling appointment can turn a routine shopping trip into a more personal fashion experience. A GUESS or Marciano stylist may help you build…
Denim-on-denim dressing has moved well beyond the matching jacket-and-jeans set. Combining pale blue, vintage mid-wash, deep indigo and black denim can create…
A jeans-and-tee outfit earns its place in every wardrobe because it is easy, familiar and ready for almost any low-key plan. The same denim and cotton basics…
The doors opened after hours, when the usual rhythm of the shop had softened and the first evening shoppers were making their way through the city. Inside, the…
Spring dressing is a chance to shift your wardrobe towards lighter colour, easier layers and pieces that feel current without demanding a complete reset.…
A summer music festival is the perfect setting for denim and sequins: one brings structure, comfort and a little attitude, while the other catches the light as…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.