Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
A fashion campaign captures a look at its most polished: dramatic lighting, confident poses, and a carefully styled head-to-toe outfit. Real life asks for…
A denim jacket earns its place in a wardrobe because it can shift with the day. Worn over a fitted dress, layered with knitwear, or paired with relaxed…
The first guests arrived before the doors officially opened, gathering around a new retail destination designed to feel as considered as a fashion editorial.…
The GUESS List is designed to keep customers connected to the brand through member communications, shopping benefits, promotional opportunities, and updates…
Few fashion symbols carry the instant recognition of the GUESS triangle. Its crisp geometry, bold lettering, and centered question mark have appeared on denim,…
A French tuck brings intention to an otherwise relaxed outfit. The technique involves partially tucking the front of a shirt into trousers, jeans, or a skirt…
The Ultimate GUESS Shopping Spree Sweepstakes brings the excitement of GUESS fashion, accessories, and brand experiences into one promotional opportunity. For…
Spring arrives at Marciano with a point of view that feels polished, confident, and distinctly modern. The new runway presentation brings together fluid…
A statement blazer has moved well beyond the boundaries of office dressing. This season, it becomes the defining layer in a wardrobe: tailored enough to…
Denim has always carried a certain sense of movement. It belongs to early starts, late nights, city streets, weekend escapes, and the changing rhythm of…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.