Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
Charitable donation events bring fashion, retail, and community support together in a way that feels immediate and personal. For GUESS customers, these…
The new GUESS collection channels the unmistakable energy of 1990s supermodels: confident, polished, glamorous, and always ready for the camera. Its appeal…
A satin slip dress has an unmistakable sense of ease. Its fluid shape catches the light, skims the body, and brings a polished finish to even the simplest…
The right pair of jeans can change the balance of an entire outfit. For petite frames, the most flattering denim is less about following rigid rules and more…
A memorable retail event begins long before the first guest walks through the doors. In the hours leading up to a GUESS List member appreciation gathering,…
A belt bag brings ease to a day in motion without asking an outfit to sacrifice its shape. Worn at the waist, across the chest, or close to the shoulder, it…
Music festivals have become powerful stages for fashion brands. They bring together live performance, street style, celebrity culture, photography, and highly…
A new season does not require a complete closet overhaul. A few intentional updates can make familiar pieces feel current, giving everyday outfits a sharper…
As the season shifts toward longer nights and polished occasions, Marciano presents an eveningwear wardrobe shaped by confident silhouettes, luminous finishes,…
Summer brings longer days, festival plans, new denim, and the chance to take part in a memorable GUESS or Marciano brand experience. For anyone considering a…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.