Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
White denim brings a clean, confident finish to everything from a fitted GUESS jacket to relaxed jeans styled with a statement top. It works across Australian…
Weekend mornings in Australia tend to revolve around good food, long conversations and the kind of golden light that makes every camera roll look like a film…
For decades, the humble bandana has carried stories far beyond its folded square of cotton. It signalled rebellion on the open road, signalled romance in old…
A denim shirt has long been underestimated in the smart-casual conversation, but in Australia, where the line between polished and relaxed tends to blur…
A loyalty birthday treat has quietly become one of the most anticipated perks for fashion fans across Sydney, Melbourne, and the smaller coastal towns in…
Boot cut jeans have returned with a refreshed spirit, and the latest GUESS iteration proves that a heritage silhouette can still feel modern. Once the…
A denim jumpsuit can feel like the most rebellious piece hanging in your wardrobe, yet with the right styling it slips into a corporate wardrobe as comfortably…
The pop-up shop arrived like a flash of neon across Sydney's shopping calendar, and the energy inside matched the heat of an Australian summer afternoon. For…
The GUESS Friends and Family event has become one of those circled-on-the-calendar moments for anyone who plans their wardrobe around a brand drop rather than…
The little black dress. The black blazer. The black jeans worn three seasons a year. Few wardrobe staples are as forgiving, flattering and quietly powerful as…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.