Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
A cotton tank can be the quiet foundation of an outfit or the piece that gives it all its attitude. GUESS and Marciano tanks bring that flexibility to everyday…
A holiday story can begin in an unexpected place. For GUESS and Marciano, the setting is a snow-covered mountain lodge where polished denim, winter layers and…
A Mardi Gras-inspired look does not have to mean sequins from head to toe, a theatrical costume or a palette that takes over the entire outfit. The most…
The right pair of jeans can anchor an entire wardrobe, whether you are dressing for a Sydney coffee run, a Melbourne afternoon in changing weather, or a…
The Refer-a-Friend Bonus Points Promotion gives eligible GUESS List members an opportunity to introduce friends to the brand and receive loyalty points when…
Fashion rewards are most useful when they fit naturally into the way you shop. The GUESS List loyalty programme is designed to connect purchases, member-only…
Preppy dressing has a polished ease that works beautifully across Australian wardrobes. A crisp button-down shirt brings structure, while a cropped sweater…
Inside the design process of the new vegan leather handbag collection, every detail begins with a question of balance: how can a bag feel polished, expressive…
A denim skirt earns its place in a well-edited wardrobe because it can shift mood with a change of shoes, proportions or accessories. A faded mini feels…
Some garments become recognisable long before they become collectible. A particular pair of GUESS jeans can begin as a bold denim silhouette in a campaign,…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.