Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
Resort dressing has moved far beyond holiday packing. The right pieces can carry a wardrobe from a Sydney lunch to a coastal escape, from a Melbourne gallery…
Denim is a cornerstone of the Australian wardrobe, slipped on for beachside brunches in Bondi, Friday nights in Fitzroy, or weekend drives through the Barossa…
A sequined top and denim make a strong holiday-party combination because they balance sparkle with ease. The shine brings the celebration, while jeans keep the…
A denim jacket can become far more personal with a few thoughtful changes. The right patch, stitch, painted detail or subtle alteration can turn a familiar…
A crisp white shirt has a rare kind of versatility. It can feel polished without looking overdone, relaxed without losing its shape, and distinctly modern when…
The GUESS List loyalty program is stepping things up with a brand new membership tier designed for the brand's most devoted shoppers across Australia. Unveiled…
Few combinations feel as confidently modern as a denim dress under a structured faux leather jacket. The look borrows from punk heritage and rock-and-roll…
Australia's fashion scene has always had a relaxed confidence that makes personal style feel effortless, from the sun-bleached streets of Bondi to the laneway…
The thrill of walking into a fashion boutique and walking out with a bigger discount than you expected is hard to beat. Across Australia, GUESS and Marciano…
The festive season is approaching quickly across Australia, where Christmas arrives under summer skies rather than winter snow. Sand between the toes, a…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.