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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Guides

Rock Concert Style That Looks Edgy And Put Together

A rock concert calls for clothes with attitude, but that does not mean throwing on every studded, ripped and oversized piece in your wardrobe. The strongest…

Make more of every GUESS purchase this double points weekend

A GUESS List double points weekend gives active members a timely reason to revisit their wardrobes, discover new-season pieces and make an ordinary shopping…

Denim Care That Keeps Your Favourite Fits Looking New

A well-made pair of jeans can become one of the hardest-working pieces in an Australian wardrobe. Denim moves from weekday commutes in Melbourne to coastal…

How to Style a Fur-Lined Vest for Winter Warmth

A fur-lined vest brings together the relaxed appeal of a gilet and the plush comfort of winter outerwear. It adds texture without the bulk of a full coat,…

The New Holiday Gift Guide For Everyone On Your List Under $100

Holiday shopping in Australia has its own rhythm. Christmas arrives in the middle of summer, end-of-year celebrations fill calendars, and a thoughtful present…

Make Your Summer Dress Work for Australian Autumn

A favourite summer dress should have a longer life than one warm-weather season. With a few considered layers, the right footwear and a shift in texture,…

A Night Of Purpose, Style And Shared Community

A charity gala is measured in more than camera flashes and polished arrivals. It is a gathering shaped by generosity, conversation and the shared belief that…

The Creative Story Behind GUESS Artist Collaborations

A successful fashion collaboration begins long before a campaign appears in a shop window or across a social feed. It starts with a shared point of view: a…

How to Style a Sheer Mesh Top for a Chic Night Out

A sheer mesh top can bring movement, texture and a subtle sense of drama to an evening outfit. The key to making it feel polished is to treat transparency as…

The Ultimate Guide To Denim Repair: Fixing Rips And Stains At Home

A favourite pair of jeans earns its place through wear: a softened waistband, faded thighs and the shape created by countless weekends. Small rips, marks and…

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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