Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
A great pair of jeans earns its place in your wardrobe quickly. It works with a crisp shirt, a relaxed knit, a statement jacket, or the shoes you reach for…
In 1981, GUESS introduced a new point of view to American fashion. Founded by the Marciano brothers, the brand brought European-inspired design, California…
A printed blouse can shift easily between a polished office outfit and an expressive evening look. The key is to treat the print as the starting point, then…
Shopping for a new look can be more enjoyable when the fitting room becomes part of the experience rather than the final step before checkout. An in-store…
Fashion is shaped by change: shifting silhouettes, new materials, changing expectations, and a growing awareness of how products are made and enjoyed. For a…
Wide-leg denim has become a defining part of modern dressing because it brings movement, ease, and a confident silhouette to everyday outfits. The generous cut…
A retro-inspired photoshoot begins long before the first flash fires. It starts with a visual direction: a particular decade, a cinematic color palette, a…
A little black dress earns its place in any wardrobe because it can shift character with a few deliberate choices. The same sleek silhouette may feel polished…
The GUESS List is designed to make shopping, styling and brand experiences feel more rewarding. Through eligible member benefits, customers may have…
A denim skirt earns its place in a year-round wardrobe because it can shift character with a change of fabric, silhouette, or styling attitude. The same midi…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.