Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
There's a reason the denim miniskirt and knee-high boots pairing shows up every autumn in the windows of Melbourne boutiques, Sydney arcades, and Brisbane's…
There's something unmistakable about the way a decade refuses to stay in the past, and right now '90s denim is rewriting the rules of modern dressing. After…
The best travel clothes earn their place by working beyond the airport. A polished activewear set can carry you from an early workout to a long flight, a hotel…
Every Australian wardrobe seems to have a forgotten pair of jeans tucked away at the back of a drawer, perhaps an outdated pair of bootcuts from a Melbourne…
The return of logo-forward accessories has shifted how a single piece can carry an entire outfit, and the GUESS logo belt sits at the centre of that…
This season, GUESS has joined forces with one of the most coveted beauty houses of the moment to deliver a gift-with-purchase that feels like a wardrobe and…
Picture the scene: you're strolling from the soft white sands of Byron Bay toward a breezy lunch spot, the salt still clinging to your skin and your outfit…
Pairing a slinky bias-cut satin slip skirt with a rugged denim western shirt might feel like a styling dare at first glance, yet this high-low combination has…
Australia's fashion lovers are spoilt for choice when GUESS drops a major prize opportunity, and the Win-a-Wardrobe Sweepstakes is shaping up to be one of the…
The cobwebs came down a little earlier than expected this year, and so did the costumes. Across our Australian flagships, employees and shoppers alike turned…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.