Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
Every month, GUESS and Marciano offer a fresh opportunity for style enthusiasts to step into the spotlight through an Instagram photo contest with a tangible…
A great blouse can change character when paired with the right denim shorts. A crisp cotton shirt feels relaxed with a faded cut-off, while a silky cami takes…
When the GUESS creative team first sketched out the mood board for the 2025 summer story, every reference pointed to long, golden afternoons, salt-tousled hair…
The pairing of a graphic tee with a tailored blazer has moved well beyond backstage dressing rooms and into the kind of curated look you'll spot on King Street…
The Double Points Weekend has become one of the most anticipated moments on the GUESS List calendar, and Australian members are often the first to hit checkout…
Denim skirts have reclaimed a permanent place in Australian wardrobes, slipping between morning walks along St Kilda beach, long Surry Hills lunches, and…
A new generation of streetwear is rewriting the relationship between fashion, music and everyday movement. Its energy comes from designers who understand how a…
A button-front midi dress already has the polished ease of a complete outfit. Add a cropped sweater and it becomes a versatile layered look that can move from…
A weekend city break calls for a wardrobe that earns its space in your suitcase. The best approach is a compact capsule built around recognisable GUESS and…
The new midi skirt silhouette is bringing a polished sense of movement back to everyday dressing. Falling below the knee and often finishing around mid-calf,…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.