Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
Wide-leg cargo pants have moved far beyond their utilitarian roots. With generous proportions, practical pockets, and a relaxed attitude, they bring structure…
Fashion Week after-parties occupy a special place in the style calendar. They are less formal than the runway presentation, more expressive than a standard…
The holiday season brings festive styling, gift shopping, and opportunities to participate in memorable GUESS experiences. The Holiday Gift Card Giveaway…
Evening dressing thrives on contrast. A sheer blouse brings movement, luminosity, and a hint of skin, while a bodysuit creates the polished foundation that…
The first online-exclusive drop from GUESS began with a simple retail question: what happens when a familiar fashion identity is given a limited digital stage?…
A logo sweater has an immediate visual impact: it can feel sporty, nostalgic, polished, or distinctly downtown depending on what surrounds it. While jeans are…
The back-to-school season arrived with a fresh sense of energy at select GUESS and Marciano stores. The shopping event gave customers a chance to refresh…
A great GUESS look can begin with a single outfit, a memorable location, or a personal styling detail that feels entirely your own. The monthly photo contest…
Warm-weather dressing begins at ground level. The right pair of sandals can sharpen a vacation look, make denim feel polished, or give an airy dress a…
A fashion brand can influence culture through many channels, from campaign imagery and design to the experiences it creates beyond the store. A partnership…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.