Guides

Marciano’s latest campaign brings together a cast whose presence feels as considered as the clothing itself. Each model contributes a distinct energy to the…

Spring fashion is welcoming back a silhouette with an unmistakable sense of movement: the babydoll dress. Defined by a fitted upper half and a softly flared…

A GUESS watch has always been more than a device for telling time. It is a compact expression of the brand’s wider visual language: confident, energetic,…

Limited-edition fashion releases move quickly because scarcity turns a new arrival into an event. A special denim finish, seasonal collaboration, statement…

A fashion campaign captures a look at its most polished: dramatic lighting, confident poses, and a carefully styled head-to-toe outfit. Real life asks for…

A denim jacket earns its place in a wardrobe because it can shift with the day. Worn over a fitted dress, layered with knitwear, or paired with relaxed…

The first guests arrived before the doors officially opened, gathering around a new retail destination designed to feel as considered as a fashion editorial.…

The GUESS List is designed to keep customers connected to the brand through member communications, shopping benefits, promotional opportunities, and updates…

Few fashion symbols carry the instant recognition of the GUESS triangle. Its crisp geometry, bold lettering, and centered question mark have appeared on denim,…

A French tuck brings intention to an otherwise relaxed outfit. The technique involves partially tucking the front of a shirt into trousers, jeans, or a skirt…