Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Your Guide To A Standout GUESS Photo Contest Entry
A GUESS photo contest can turn a personal style moment into a chance to appear across the brand’s editorial, social, or campaign channels. The strongest entries usually combine a clear point of view with the visual energy associated with GUESS and Marciano, while still feeling authentic to the person wearing the look.
Learning how to enter the photo contest for a chance to be featured begins with finding the official invitation. Contest details may appear in a GUESS Journal announcement, a social media post, an in-store promotion, or a campaign landing page. Each opportunity can have different requirements, deadlines, hashtags, eligibility rules, and image specifications.
Before creating content, take time to understand what the promotion is asking for. A carefully styled outfit will not qualify if the submission misses a required tag, uses the wrong entry method, arrives after the closing date, or fails to meet the stated age and location requirements. Preparation makes the creative part easier and helps your entry remain eligible.
Find The Official Contest Invitation
Start with the official GUESS channels rather than relying on reposted graphics or third-party sweepstakes pages. The GUESS Journal can provide brand news, campaign coverage, event announcements, and editorial context that helps explain the spirit of a current photo opportunity. Social posts may contain the active call for submissions, while the full terms can appear elsewhere.
Look for a complete contest announcement that identifies the sponsor, entry period, eligibility criteria, judging method, prize or feature details, and instructions for submitting an image. A legitimate promotion should make it possible to locate official rules or clearly stated terms. Save the post or copy the relevant details into a personal note so you can check them while preparing your entry.
Pay attention to whether the contest is open to everyone or limited by country, age, membership status, or participation in a particular event. Some promotions may require a public profile, an original photograph, a specific caption, or a designated hashtag. If a post directs participants to a separate form, use the official link provided rather than an unverified version shared elsewhere.
Read Every Requirement Before Shooting
Contest rules can affect the photograph itself. A promotion may specify a theme, product category, color story, location, format, or number of entries per person. It may also state that the image must be newly created, free from watermarks, and posted during a specific period. Treat these details as part of the creative brief.
Review image rights and permissions with equal care. If another person appears in the photograph, get their permission before submitting it. Avoid visible logos, artwork, private information, or recognizable people who have not agreed to be included. A location owner may also have restrictions on photography, especially inside a store, venue, hotel, or event space.
Read how the sponsor may use submitted content. Official terms may grant permission to repost, edit, publish, or display an entry in marketing materials. That does not mean you should avoid participating; it means you should understand the arrangement before uploading. Keep the original file and a screenshot of your submission in case you need to document when and how you entered.
Create A Look With A Clear Point Of View
A feature-ready photograph starts with a strong visual idea. Instead of adding every trend at once, decide what the image should communicate: polished evening glamour, relaxed denim styling, bold streetwear, resort ease, or a modern take on a wardrobe classic. A focused concept makes the outfit, setting, and pose feel intentional.
Clothing should remain visible and recognizable. If the contest centers on a GUESS or Marciano piece, give it enough space in the frame to be noticed. Consider how the garment fits, how the fabric catches light, and whether accessories support rather than hide the main item. The white tee styling guide offers useful context for turning a familiar essential into a more considered outfit.
Color can help an entry stand out as it moves through a social feed. Denim, metallic details, saturated shades, and clean neutrals can each create a different mood. Choose a background that contrasts with the clothing without competing with it. A simple wall, architectural setting, sidewalk, or well-composed interior may work better than a busy scene filled with unrelated details.
Lighting is just as important as styling. Soft daylight near a window or during the first and last hours of the day can add dimension to clothing and skin tones. If using a phone, clean the lens, tap to focus, and check exposure before taking several frames. Avoid harsh overhead light when it creates deep shadows across the face or makes the garment color look inaccurate.
Choose The Right Entry Format
The best format depends on the official instructions and the story you want the image to tell. A portrait can emphasize attitude and beauty details, while a full-length frame shows how the complete outfit works together. A carousel may provide several angles if multiple images are allowed, but a single photograph often communicates more quickly.
| Entry approach | Best for showing | Details to check |
|---|---|---|
| Full-length outfit photo | Silhouette, footwear, and styling layers | Make sure the clothing is easy to see |
| Portrait or three-quarter frame | Makeup, accessories, and attitude | Keep the featured item in view |
| Lifestyle scene | Movement, setting, and personality | Remove distracting background details |
| Detail image | Texture, hardware, or special design elements | Confirm that close-ups are permitted |
| Short video or reel | Motion, transitions, and multiple styling moments | Follow length, audio, and format rules |
Use the format that serves the prompt rather than choosing a style simply because it is popular. If the contest requests a still image, do not replace it with a video. If it permits a carousel, make the first frame especially strong because it may determine whether someone continues viewing.
Before posting, inspect the image at full size. Check for blurry edges, accidental reflections, messy surfaces, crooked framing, and labels or private details in the background. Small corrections to composition can make a significant difference without making the photograph look overproduced.
Submit A Complete And Accurate Entry
When the image is ready, follow the entry instructions in the exact order provided. That may involve posting on a public account, tagging an official profile, using a campaign hashtag, completing a web form, or submitting through a dedicated platform. Do not assume that a beautifully photographed look qualifies automatically.
Write a caption that adds context without burying the required information. A short description of the styling idea, location, or inspiration can make the post feel personal. Include only the tags and hashtags requested in the rules. Extra hashtags can make a caption look cluttered and may associate the entry with unrelated content.
Check your account settings before submitting. If a public post is required, a private profile may prevent the organizers from viewing or verifying the entry. Confirm that the official account tag is correct, especially when similar usernames exist. After posting, take a screenshot showing the image, caption, tags, and timestamp.
Avoid duplicate submissions unless the rules explicitly allow them. Repeated posts, edited entries, or multiple accounts can create confusion and may violate the terms. If you notice a genuine mistake, correct it in the permitted way and keep a record of the updated submission.
Improve Your Chances Of Being Noticed
Eligibility comes first, but editorial appeal can help an image attract attention. A strong photo has a visible subject, balanced composition, believable styling, and an atmosphere that fits the brand. It should look ready to join a campaign conversation while retaining the individual character of the person wearing the clothes.
Consistency matters when a contest is connected to a larger campaign. Review the mood, colors, and visual language used in the official announcement, then interpret those ideas in your own way. Matching the brand’s direction does not require copying a campaign image. It can mean translating its confidence, glamour, playfulness, or modern edge into a setting that feels natural.
Use these practical checks before publishing:
- Confirm the closing date, eligibility rules, and required entry channel.
- Make sure the featured GUESS or Marciano item is clearly visible.
- Check that everyone shown in the image has given permission.
- Use the required account tags and campaign hashtag exactly as written.
- Save the original image and a screenshot of the completed entry.
Avoid editing that changes the product’s actual color, shape, or condition. Light retouching and standard cropping may be acceptable, but aggressive filters can weaken trust and make the garment difficult to assess. A clean, well-lit photograph usually has greater long-term value than an image dependent on heavy effects.
Stay Connected After You Enter
A photo contest does not always announce results immediately. Keep an eye on the official account, the original contest post, and any email address used during registration. The GUESS social channels can also provide updates about campaigns, brand experiences, featured community content, and future participation opportunities.
Be cautious with unsolicited messages claiming that you have won. Official rules should explain how selected participants are contacted, and legitimate sponsors should not require unusual payments or sensitive financial information to release a feature or prize. Verify any notification through the official channel before responding or sharing personal details.
If your image is selected, respond within the timeframe stated in the rules and provide only the information requested through the approved method. If it is not selected, the work still gives you a reusable styling reference and a clearer understanding of what makes your content effective. Save strong images in a portfolio or personal archive, while respecting any usage rights granted through the contest.
Create your entry with intention, verify every requirement, and publish it through the official route. Then let your personal style speak clearly: a confident look, a thoughtful setting, and a polished photograph can make your submission memorable when the next GUESS photo opportunity arrives.
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.