Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
The New High-Waisted Flare Jean revives a distinctly 1970s shape with a clean, modern finish. Its snug waist sits at the natural waist, follows the hips and…
A denim jumpsuit brings an easy, put-together base to a long brunch with friends. The trick is to make the denim feel intentional rather than overly casual:…
Style, entertainment, and digital experiences increasingly meet in the same space. A well-designed online game can deliver the same kind of visual appeal as a…
Inside the collaboration with a celebrity stylist for a capsule collection, GUESS is translating the instinct behind a memorable outfit into a tightly edited…
Digital entertainment is becoming more visual, social, and interactive. The latest online casino experiences borrow from arcade design, live gaming, and…
White denim has the ease of a favourite pair and the polish of a clean canvas. The best accessories to pair with the brand’s white denim are the ones that echo…
On a crisp Sydney spring evening, GUESS opened the doors of its central-city store to loyal clients, friends of the brand and invited guests for an exclusive…
The appeal of a live casino comes from its sense of occasion. Real dealers, studio tables, streamed play and familiar card games create a more social…
Mobile casino play has become part of the wider digital lifestyle, giving adults a way to access slots, table games, live dealers, sports markets and esports…
A denim trucker jacket gives a floral dress a sharper, more structured edge. Its cropped shape, button front and familiar truckster details frame the print…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.