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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Guides

Behind the Story of the Brand’s Retro-Inspired Logo Refresh

A logo can carry the memory of an entire wardrobe. For GUESS, its bold wordmark, triangular badge and monochrome confidence have long been linked with denim,…

Five Celebrity-Inspired Looks You Can Recreate With The Brand

Celebrity style often looks effortless because each outfit has a clear point of view. A strong denim silhouette, a polished mini dress or a statement accessory…

Winter Layers: Styling a Denim Shirt Under a Chunky Sweater

A denim shirt and a chunky sweater make a dependable winter pairing: the shirt adds structure, while the knit brings warmth and texture. The combination works…

How the utility vest became this season's smartest layer

The utility vest has quietly reclaimed space in wardrobes from Paddington to Fitzroy, and this time it is not borrowing from workwear alone. Designers have…

How to wear a bodycon dress with a denim jacket for a night out

A bodycon dress and a denim jacket might sound like an odd match, but the pairing has become a favourite for nights out across Australia's biggest cities. It…

Inside the Design Process of an Eco-Conscious Denim Wash

Denim can look effortless when it reaches a shop floor, yet its character is shaped through a precise sequence of choices. The fibre blend, garment…

How to Enter the Brand's App Gift Card Giveaway

There's a new wave of excitement rippling through Australian wardrobes, and it has nothing to do with the latest drop of denim. The brand's mobile application…

A Better Way to Store Your Denim Collection

Denim earns its place in a wardrobe because it can move between casual weekends, polished evenings and travel with very little effort. Jeans, jackets, skirts…

A Smarter Mobile Approach To Jackpot Jill In Australia

Mobile gambling has changed the way Australian players discover casino games, manage promotions and follow their play from almost anywhere. For visitors…

A Smarter Way To Track Your Gambling Budget In Australia

A poker bankroll tracker is usually associated with tournament entries, cash-game sessions and decisions made around the felt. The same discipline can be…

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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