Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
A new fragrance launch brings a different kind of energy to the shopping experience. Instead of discovering a collection through images alone, guests can…
A birthday is a natural moment for a personal reward, and the GUESS List birthday month bonus points promotion gives eligible members an additional reason to…
Spring arrived early for a select community of GUESS List members, who gathered for an exclusive preview of the season’s fashion, accessories, and brand…
A sequin blazer can do far more than make an entrance after dark. Styled thoughtfully, it becomes a versatile centerpiece for a full day of plans, moving from…
Some fashion partnerships begin with a shared business goal. The first GUESS collaboration with a denim influencer began with something more instinctive: a…
A denim vest has the relaxed attitude of a favorite jean jacket, yet its sleeveless shape gives an outfit a lighter, more styled finish. Layered over a hoodie,…
Valentine’s Day is a natural moment for a memorable escape, and a GUESS or Marciano sweepstakes can make that possibility feel even more exciting. A romantic…
The days after Christmas bring a distinct rhythm to fashion shopping. Gift cards are ready to use, winter wardrobes need refreshing, and seasonal collections…
A new print can change the entire attitude of a look. It can make denim feel more expressive, bring movement to a tailored silhouette, or turn an everyday…
A mini skirt and knee-high boots create one of fashion’s most polished proportions. The short hemline brings energy to the look, while a tall boot adds length,…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.