Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
Australia's fashion lovers are spoilt for choice when GUESS drops a major prize opportunity, and the Win-a-Wardrobe Sweepstakes is shaping up to be one of the…
The cobwebs came down a little earlier than expected this year, and so did the costumes. Across our Australian flagships, employees and shoppers alike turned…
There's a reason the high-rise wide-leg jean has quietly taken over every playlist, café queue and Bondi sidewalk this season. After years of skinny domination…
A denim overshirt thrown over a hoodie has quietly become one of the most reliable uniforms on Australian streets, moving from construction sites and skate…
The Australian outback has long been a place of cinematic drama and stark beauty, where endless horizons meet rust-red earth and the sky burns gold at dusk.…
Finding the right gift for someone who already owns everything can feel like searching for a needle in a Sydney haystack. The newest GUESS and Marciano…
White denim brings a clean, confident finish to everything from a fitted GUESS jacket to relaxed jeans styled with a statement top. It works across Australian…
Weekend mornings in Australia tend to revolve around good food, long conversations and the kind of golden light that makes every camera roll look like a film…
For decades, the humble bandana has carried stories far beyond its folded square of cotton. It signalled rebellion on the open road, signalled romance in old…
A denim shirt has long been underestimated in the smart-casual conversation, but in Australia, where the line between polished and relaxed tends to blur…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.