Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
A Valentine’s Day gift with purchase can make a GUESS or Marciano purchase feel even more special, whether you are choosing a present for someone else or…
A crisp white T-shirt is one of the most useful pieces in any wardrobe. It can feel relaxed with denim, polished beneath tailoring or ready for a summer…
A desert can look empty from a distance, yet a fashion shoot in that landscape is built around constant movement. Light changes by the minute, wind reshapes…
Culottes have the ease of trousers with the visual movement of a skirt, making them a versatile choice for polished Australian dressing. Their cropped,…
A rock concert calls for clothes with attitude, but that does not mean throwing on every studded, ripped and oversized piece in your wardrobe. The strongest…
A GUESS List double points weekend gives active members a timely reason to revisit their wardrobes, discover new-season pieces and make an ordinary shopping…
A well-made pair of jeans can become one of the hardest-working pieces in an Australian wardrobe. Denim moves from weekday commutes in Melbourne to coastal…
A fur-lined vest brings together the relaxed appeal of a gilet and the plush comfort of winter outerwear. It adds texture without the bulk of a full coat,…
Holiday shopping in Australia has its own rhythm. Christmas arrives in the middle of summer, end-of-year celebrations fill calendars, and a thoughtful present…
A favourite summer dress should have a longer life than one warm-weather season. With a few considered layers, the right footwear and a shift in texture,…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.