Three black metallic rings with gem clusters on white, sleek jewelry display Campaigns & Style
Soft pastel abstract circles in dusty teal and mauve, airy artistic mood In-Store Events
Warm golden-toned circular abstract texture, subtle and elegant Sweepstakes & Perks

Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

Soft dusty-teal abstract circle with gentle gradient, calm and airy

"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Guides

Refer-a-Friend Bonus Points Promotion Rules Explained

The Refer-a-Friend Bonus Points Promotion gives eligible GUESS List members an opportunity to introduce friends to the brand and receive loyalty points when…

Everything You Need to Know About GUESS Loyalty Rewards

Fashion rewards are most useful when they fit naturally into the way you shop. The GUESS List loyalty programme is designed to connect purchases, member-only…

How to Layer a Cropped Sweater Over a Button-Down Shirt

Preppy dressing has a polished ease that works beautifully across Australian wardrobes. A crisp button-down shirt brings structure, while a cropped sweater…

Inside the Craft of a New Vegan Leather Handbag Collection

Inside the design process of the new vegan leather handbag collection, every detail begins with a question of balance: how can a bag feel polished, expressive…

Five Ways to Style a Denim Skirt For Different Seasons And Occasions

A denim skirt earns its place in a well-edited wardrobe because it can shift mood with a change of shoes, proportions or accessories. A faded mini feels…

How One Pair of GUESS Jeans Became a Cult Favourite

Some garments become recognisable long before they become collectible. A particular pair of GUESS jeans can begin as a bold denim silhouette in a campaign,…

How to maximise your savings during the end-of-season clearance event

End-of-season clearance is a useful opportunity to refresh your wardrobe while spending less on recognised GUESS and Marciano styles. The strongest savings…

A Step-by-Step Guide To Brunch-Ready Casual Chic Style

Brunch dressing sits in the sweet spot between polished and relaxed. The aim is to look considered without appearing overdressed, creating an outfit that works…

Behind the lens of the resort campaign photographer

A resort campaign begins long before the first frame is captured. It starts with a feeling: warm air on bare shoulders, late afternoon light across polished…

How to Wear an Oversized Blazer Without Losing Your Shape

The oversized blazer has moved well beyond borrowed-from-the-boys styling. With its relaxed shoulders, generous sleeves and longer line, it can bring polish to…

Circular fashion-editorial image in soft mauve-pink tones, elegant and aspirational

Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

Circular image in dusty teal tones suggesting a lively in-store event atmosphere

In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

Circular image in warm brown-gray tones, thoughtful and grounded mood

#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

Follow @GUESS and @Marciano on Instagram