Guides

A monthly style challenge gives GUESS fans a simple way to share their personal take on current fashion and enter for the chance to receive a gift card. Each…

A ski holiday calls for a clever balance between technical layers and expressive winter fashion. Your suitcase needs to handle snow, wind, wet gear and…

A spring lookbook begins long before the first garment is steamed or the first frame is captured. It starts with a point of view: a feeling, a colour story and…

A signature scarf can do far more than sit neatly beneath a collar. With its recognisable print, polished finish and easy-to-fold shape, it can become a…

A new activewear capsule is changing the way performance dressing fits into everyday life. Designed to move comfortably through training sessions, coffee runs…

Social media has become part of how fashion brands share campaigns, styling ideas, store news and customer experiences. For GUESS List members, those everyday…

Fashion campaigns often look polished because every detail has been considered: the light, the location, the styling and the split-second when a model turns…

A denim vest over a knit dress brings together two easy wardrobe staples: the soft, streamlined shape of knitwear and the relaxed structure of denim. It is a…

The best denim pieces to invest in for a timeless wardrobe foundation are the ones that earn regular wear, adapt to changing seasons and retain their appeal…

The in-store mystery gift event brought GUESS List members into a more personal kind of shopping experience: part fashion discovery, part surprise, and part…