Official Rules for the GUESS In-Store Scavenger Hunt Event

The sun is shining over Sydney's Pitt Street Mall, the espresso machines are humming in Melbourne's laneway cafés, and somewhere between Brisbane's Queen Street and Perth's Hay Street, a new kind of fashion adventure is about to begin. GUESS has officially launched its much-anticipated in-store scavenger hunt, and Australian shoppers are invited to trade their usual browsing routine for a treasure-hunting experience that blends style, surprise and the chance to walk away with exclusive rewards.

Running across selected flagship and high-street locations, the event transforms each boutique into a live game board. Hidden clues, QR codes tucked behind mannequins and secret passwords whispered by stylists are just a few of the elements designed to make every visit feel like a fresh discovery. For those who have ever wished shopping came with a side of adventure, this campaign offers exactly that.

Before lacing up your hunt-ready sneakers and heading to your nearest store, it pays to read the official rules carefully. The fine print covers everything from eligibility and entry mechanics to prize redemption and the small but important details about store hours across different time zones. Understanding the guidelines ensures a smooth experience whether you are hunting down clues in Chadstone at 10am or chasing the final mystery code in Karrinyup after work.

To help you prepare, we have broken down the essentials below. From who can enter to how the prize draw works, this guide covers the key information you need to participate with confidence. You can also stay updated on all brand happenings and additional campaign details by visiting GUESS Journal, the official lifestyle hub for everything GUESS and Marciano.

Event overview and participating locations

The scavenger hunt is live in four major capitals, with each location offering its own schedule and local flavour. The table below compares the flagship venues and what shoppers can expect at each.

City	Store	Shopping precinct	Local highlight
Sydney	GUESS Westfield Sydney	Pitt Street Mall	Live DJ sets on Saturdays
Melbourne	GUESS Chadstone	Chadstone Shopping Centre	Extended late-night trading hours
Brisbane	GUESS Queen Street	Queen Street Mall	Complimentary coffee with entry
Perth	GUESS Karrinyup	Karrinyup Shopping Centre	Free personal styling consultation

Sydney's flagship on Pitt Street Mall is the largest in the country and features a dedicated event zone on the upper level. Melbourne's Chadstone location, often called the fashion capital of the southern hemisphere, extends its trading hours during the promotional period to accommodate the after-work crowd. Brisbane's Queen Street boutique brings a touch of Sunshine Coast warmth with its relaxed, open-plan layout, while Perth's Karrinyup store caters to the western suburbs with ample parking and a tranquil shopping environment.

Eligibility and entry requirements

The scavenger hunt is open to Australian residents aged eighteen years and over, except for employees of GUESS, its advertising and promotional agencies, and immediate family members of those employees. Proof of age and residency may be required at the point of prize collection, so bringing a valid driver's licence or passport is recommended. One entry is permitted per person per store visit, though multiple visits to different participating locations are allowed and encouraged.

To qualify, entrants must complete a purchase of fifty Australian dollars or more in a single transaction at any participating boutique. This minimum spend ensures the experience is reserved for genuine customers who are engaging with the brand's latest collections. Digital receipts and printed receipts are both accepted, but the transaction must be completed during the promotional period to count toward entry.

No purchase is necessary for a separate mail-in entry option, which allows participants to enter without visiting a store. Details on how to submit a mail-in entry, including the required formatting and postage address, are outlined in the full terms available in-store and online. This alternative entry method ensures that anyone interested in the prize draw can participate, regardless of their location or shopping habits.

How the scavenger hunt works

Each participating store contains a series of hidden clues that lead entrants through different sections of the boutique. Clues may be found on product tags, in fitting rooms, beneath display tables, or within specially marked window displays. Scanning a designated QR code with a smartphone camera reveals the next hint, guiding hunters from one station to the next until they reach the final mystery code.

Once the complete code is assembled, entrants submit it via the official event landing page or show it to a team member at the checkout to validate their entry. Successful participants receive an instant confirmation and are entered into the grand prize draw. Some locations also feature instant-win rewards distributed randomly throughout the day, giving shoppers immediate gratification for their detective work.

For those who want a preview of the in-store atmosphere and the type of immersive moments GUESS is known for, a behind the scenes look offers a glimpse into how these brand experiences are crafted. Understanding the creative effort behind the scenes can make the hunt feel even more rewarding.

Prizes and what you could win

The grand prize is a two-thousand-dollar GUESS shopping spree, complete with a personal styling session at the winner's chosen flagship store and a feature in the next season's campaign lookbook. Two runners-up will each receive a five-hundred-dollar voucher valid for twelve months, and ten instant-win recipients will take home a limited-edition denim jacket from the upcoming collection. Every entrant who successfully completes the hunt also receives a fifteen-percent discount on the day of participation, which can be combined with existing sale items where applicable.

Prize values are quoted in Australian dollars and are inclusive of GST. Winners are responsible for any additional costs associated with redeeming their reward, including travel to the chosen store and any styling session accessories they wish to purchase. Prizes are not transferable and cannot be exchanged for cash, except where required by law.

Key dates, hours and time zones

The promotional period begins on the first Monday of the campaign and runs for four consecutive weeks, concluding on a Sunday evening. Store hours vary by location, with Sydney and Melbourne operating on Australian Eastern Standard Time, Brisbane on the same time zone as Sydney, and Perth following Australian Western Standard Time. Entrants should plan their visits accordingly, keeping in mind that Perth is two hours behind the eastern capitals.

Weekday trading typically runs from 9am to 6pm in most locations, with extended hours on Thursdays for late-night shopping. Saturday hours are usually 9am to 7pm, and Sunday hours range from 10am to 5pm, though individual store managers may adjust these times based on local shopping centre regulations. Public holidays such as the King's Birthday and Australia Day may affect operating hours, so checking with the specific boutique before visiting is recommended.

Mail-in entries must be postmarked no later than the final day of the promotional period and received within five business days of the closing date. The grand prize draw will take place at GUESS Australia's head office in Sydney within fourteen days of the campaign's conclusion, and winners will be notified by phone and email within forty-eight hours of the draw.

General conditions and disqualifications

GUESS reserves the right to verify the validity of any entry and to disqualify any entrant who tampers with the entry process or violates the official rules. This includes multiple entries from the same person using different email addresses, attempts to manipulate the QR code system, or failure to provide valid proof of purchase when requested. The promotion is governed by the laws of New South Wales, and any disputes will be handled in accordance with Australian Consumer Law.

Privacy is taken seriously, with entrants' personal information collected solely for the purpose of administering the scavenger hunt and related marketing communications. Participants can opt out of receiving future emails at any time by clicking the unsubscribe link in any correspondence. For the full privacy policy and detailed terms, refer to the documentation available at each store or on the brand's official channels.

Entries and prize claims become the property of GUESS upon submission, and the brand may use the names and photographs of winners for promotional purposes without further compensation. By participating, entrants agree to these conditions and acknowledge that the decision of the judging panel is final in all matters related to the promotion.

Ready to start the hunt? Mark your calendar, gather your friends and head to your nearest participating GUESS boutique to begin the adventure. Whether you are a seasoned treasure hunter or a first-time participant, the combination of fashion, fun and fantastic prizes makes this an event not to be missed. Sign up for the GUESS List loyalty program before you go to receive exclusive updates and early notifications about future in-store experiences. The clues are waiting, the prizes are real, and the next great fashion find could be yours.