Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
Denim has always carried a sense of movement. It travels through decades, wardrobes, music scenes, road trips, and late nights, collecting character wherever…
A Double Points Weekend can turn an ordinary GUESS purchase into a more rewarding shopping moment. When an eligible transaction earns twice the usual number of…
A denim jacket earns its place in a wardrobe by doing far more than filling a gap between seasons. It can sharpen a simple dress, add structure to relaxed…
A GUESS or Marciano store can become much more than a place to browse the latest collection. During a special retail event, the space may turn into a…
A faux fur jacket brings instant texture, warmth, and visual drama to an outfit. Its plush finish can make simple separates feel styled, while a cropped or…
A new creative partnership between GUESS and a rising pop star brings together two forms of cultural momentum: the confidence of fashion and the immediacy of…
A fresh sneaker silhouette can change the rhythm of an entire wardrobe. The latest platform sneakers bring a lifted sole, confident proportions, and the…
White denim brings a crisp, confident finish to everything from relaxed weekend dressing to polished summer styling. Its clean color makes a statement, but it…
The GUESS List is GUESS and Marciano’s loyalty program for shoppers who want more value from purchases, access to selected promotions, and a closer connection…
Weekend dressing is all about finding the right balance between ease and impact. You want an outfit that feels relaxed enough for coffee, shopping, or a late…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.