Guides

A long stretch of highway, a sun-faded motel, and the quiet drama of the American Southwest created the setting for GUESS’s latest fall campaign. Far from a…

A logo belt can do far more than hold a pair of jeans in place. Worn thoughtfully, it becomes the visual punctuation that gives an outfit direction, defines…

Holiday windows have long served as the first scene in a retail experience. Before shoppers enter a store, they encounter a carefully composed moment of color,…

A classic bomber jacket brings an easy sense of confidence to evening dressing. Its ribbed trim, practical shape, and slightly sporty attitude create a useful…

A GUESS List private sale is designed to give loyal shoppers an early opportunity to explore selected styles, seasonal essentials, and statement pieces at a…

A tag-to-win giveaway can turn a simple social media interaction into an opportunity to receive a GUESS or Marciano prize. The entry process may look easy, but…

A slip dress has the fluid movement and delicate finish associated with eveningwear, yet it can become a versatile cold-weather staple with the right layers.…

Holiday fashion imagery begins long before the camera is raised. A photographer may start with a mood, a color, or a single visual reference, then build an…

Bootcut jeans have a distinctive line: fitted through the hips and thighs, then gently widening from the knee to the hem. That shape creates room for styling…

GUESS pop-up shops bring the brand’s fashion identity into the streets, neighborhoods, and cultural districts where style communities gather. Rather than…