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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Guides

The Images That Made GUESS Impossible To Miss

Few fashion labels have built such a recognizable visual language from the beginning. GUESS turned denim, youthful confidence, and sun-drenched romance into an…

The Best Socks and Sneakers Pairings for a Street Style Vibe

Street style often comes down to the details that sit closest to the ground. A carefully chosen pair of socks can sharpen the shape of a sneaker, add contrast…

How to Build a Capsule Wardrobe with GUESS Basics

A capsule wardrobe is a focused collection of clothing that works together across seasons, occasions, and personal style moods. Instead of filling a closet…

What to wear to a fashion week after-party

A fashion week after-party calls for a look that feels considered without appearing overworked. The setting may be a candlelit restaurant, a rooftop venue, a…

The Most Instagrammable Spots in Our New Store Design

A great store does more than display a collection. It creates a setting where fashion, lighting, architecture, and personal style come together in every frame.…

Enter to Win a Weekend Getaway Wardrobe from GUESS

A short escape deserves a wardrobe that can move effortlessly from airport departures to late dinners, poolside afternoons, and spontaneous nights out. GUESS…

The making of the Marciano fall collection: studio notes

Every Marciano collection begins with a mood before it becomes a garment. For fall, that mood emerged from the contrast between polished city dressing and the…

How to Style a Cargo Skirt for a Casual Chic Look

A cargo skirt brings utility-inspired detail into an easy, wearable wardrobe. With its structured pockets, sturdy fabric, and relaxed shape, it has the…

The ultimate guide to GUESS List tier benefits

The GUESS List turns regular shopping into a more personalized relationship with GUESS and Marciano. Members may receive access to promotional offers, birthday…

Exclusive: Behind the Scenes of the New Fragrance Launch

A new fragrance launch begins long before the bottle reaches a boutique shelf. It starts with a mood, a visual language, and a shared idea of how a scent…

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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