Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
A fresh sneaker silhouette can change the rhythm of an entire wardrobe. The latest platform sneakers bring a lifted sole, confident proportions, and the…
White denim brings a crisp, confident finish to everything from relaxed weekend dressing to polished summer styling. Its clean color makes a statement, but it…
The GUESS List is GUESS and Marciano’s loyalty program for shoppers who want more value from purchases, access to selected promotions, and a closer connection…
Weekend dressing is all about finding the right balance between ease and impact. You want an outfit that feels relaxed enough for coffee, shopping, or a late…
Spring brings fresh collections, brighter styling, and new opportunities to connect with GUESS and Marciano. A seasonal sweepstakes can make that energy even…
A resort collection carries a particular kind of energy. It suggests open skies, polished evenings, spontaneous escapes, and clothing designed to move easily…
Leather and denim bring two distinct energies to a wardrobe. Leather adds polish, structure, and a hint of edge, while denim contributes ease, texture, and…
A small triangle can carry an entire fashion story. On a pair of GUESS jeans, the familiar patch signals more than a brand name: it brings together denim…
The change from summer to fall does not require abandoning your favorite warm-weather pieces. A breezy dress, fitted tank, relaxed denim short, or lightweight…
A VIP shopping night is designed to make a regular store visit feel more personal, social, and memorable. Instead of rushing through a crowded weekend, guests…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.