Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
A fashion brand’s Instagram Reel can last only a few seconds, yet the strongest ones carry the atmosphere of an entire campaign. A glance, a turn, a flash of…
Spring dressing is all about balance. Mornings can feel crisp, afternoons may turn bright and warm, and evenings often call for one more layer. A denim jacket…
A Friends of GUESS shopping party brings the energy of a fashion event into a more personal setting. It can be an evening with close friends, a seasonal…
The latest GUESS and Marciano campaign captures the season through pieces that feel polished, expressive, and easy to bring into everyday wardrobes. From…
Animal prints have never been confined to a single season or silhouette. They move between eras, shifting from bold glamour to relaxed streetwear, from…
A newsletter giveaway can turn a simple sign-up into an opportunity to win a GUESS or Marciano product, but every promotion operates under specific terms. The…
A cropped sweater and high-waisted denim create an effortless outfit formula built around proportion. The shorter knit highlights the waist, while a higher…
The holiday season brings a different energy to retail. Storefronts become more expressive, gifting becomes part of the experience, and a quick shopping trip…
Finding denim that feels polished, comfortable, and genuinely made for your shape can transform an entire wardrobe. The perfect pair of jeans for a curvy fit…
A GUESS photo contest can turn a personal style moment into a chance to appear across the brand’s editorial, social, or campaign channels. The strongest…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.