Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
A seasonal fashion preview is more than an early look at new clothing. It is a chance to see how GUESS and Marciano translate upcoming trends into complete…
A denim overall dress brings the easygoing spirit of summer into one versatile piece. It has the familiar shape of dungarees with a more polished, feminine…
The Midnight Madness Sale turned a regular outlet visit into a late-night fashion experience, bringing together sharp reductions, seasonal styling and the…
A campaign jingle can sound effortless when it reaches the screen: a bright hook, a confident beat and a visual world that feels instantly recognisable. Behind…
A fresh knit top can change the entire mood of a familiar outfit. With the right texture, neckline and fit, it gives distressed denim a polished update while…
From Saturday morning brekkie at a beachside café to a long arvo wandering through the Rocks markets, a good pair of jeans carries Australians through almost…
A denim outfit can feel polished, expressive and surprisingly versatile when every piece belongs to the same colour family. Instead of matching identical…
The sun is shining over Sydney's Pitt Street Mall, the espresso machines are humming in Melbourne's laneway cafés, and somewhere between Brisbane's Queen…
Music festivals across Australia have their own visual language, and denim has quietly become one of its most reliable words. Whether the weekend lands in…
The GUESS List loyalty program has been quietly building a community of fashion-curious members across Australia, and its latest offering brings the in-store…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.