Campaigns & Style
In-Store Events
Sweepstakes & Perks
Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
A double-points promotion can turn an ordinary GUESS purchase into a faster route toward loyalty rewards. The opportunity is simple at a glance: eligible…
A leather miniskirt brings instant attitude to an outfit, but its real versatility comes from the pieces styled around it. With the right balance of texture,…
A denim shirt earns its place in any wardrobe because it can shift with the mood of an outfit. Worn open, buttoned, tucked, or tied, it brings the familiar…
A Recap of the Brand’s Year in Community Events reveals how GUESS and Marciano turned retail spaces, creative partnerships, and digital channels into meeting…
Holiday parties invite a little more imagination than everyday dressing. Velvet catches the light, metallic details bring energy to a room, and a beautifully…
A trunk show brings the energy of a fashion event into a more personal setting, with featured styles, seasonal inspiration, and the chance to connect with the…
A great wardrobe does not depend on wearing one label from head to toe. The strongest outfits often come from contrast: a relaxed denim piece with a polished…
A new collection rarely begins with a finished garment. It starts with fragments: a color seen on a city street, the texture of worn leather, a photograph…
Fall booties have a rare ability to change the direction of an outfit without taking it over. A sharply pointed pair can make denim feel polished, while a…
A birthday reward can turn an ordinary shopping trip into a personal style moment. Whether it arrives as a promotional offer, a GUESS List benefit, or an…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.