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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Guides

A More Conscious Chapter For Iconic Denim

Denim has always carried a distinctive tension: it is durable, expressive, and easy to wear, yet its production can require significant water, energy,…

How to Enter the Backstage Pass Sweepstakes for a Concert Experience

A concert can become a memorable brand experience when it includes access beyond the audience: special seating, artist-related perks, hospitality, or an…

The Accessories That Define Your Festival Style

Festival dressing is an invitation to be expressive, practical, and ready for every moment of the day. The right accessories can transform a simple outfit into…

How to layer a trench coat over a denim jumpsuit on rainy days

Rainy weather can make getting dressed feel like a negotiation between practicality and personal style. A denim jumpsuit offers an easy, polished foundation,…

Behind the scenes of the Marciano bridal collection photoshoot

A bridal fashion story begins long before the camera starts rolling. In the studio, every element has a purpose: the direction of the light, the fall of a…

Five Denim Trends Returning For Fall Style

Denim has a way of moving through fashion in cycles, but its return is rarely an exact repeat. This fall, familiar silhouettes and finishes are coming back…

What to Expect From the New Fragrance Launch and In-Store Sampling

A new fragrance launch brings a different kind of energy to the shopping experience. Instead of discovering a collection through images alone, guests can…

Official Rules For The Birthday Month Bonus Points Promotion

A birthday is a natural moment for a personal reward, and the GUESS List birthday month bonus points promotion gives eligible members an additional reason to…

Inside GUESS’ Spring Preview Event for Loyalty Members

Spring arrived early for a select community of GUESS List members, who gathered for an exclusive preview of the season’s fashion, accessories, and brand…

How to Style a Sequin Blazer for a Day-to-Night Transition

A sequin blazer can do far more than make an entrance after dark. Styled thoughtfully, it becomes a versatile centerpiece for a full day of plans, moving from…

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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