Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
Holiday shopping in Australia has its own rhythm. Christmas arrives in the middle of summer, end-of-year celebrations fill calendars, and a thoughtful present…
A favourite summer dress should have a longer life than one warm-weather season. With a few considered layers, the right footwear and a shift in texture,…
A charity gala is measured in more than camera flashes and polished arrivals. It is a gathering shaped by generosity, conversation and the shared belief that…
A successful fashion collaboration begins long before a campaign appears in a shop window or across a social feed. It starts with a shared point of view: a…
A sheer mesh top can bring movement, texture and a subtle sense of drama to an evening outfit. The key to making it feel polished is to treat transparency as…
A favourite pair of jeans earns its place through wear: a softened waistband, faded thighs and the shape created by countless weekends. Small rips, marks and…
A monthly style challenge gives GUESS fans a simple way to share their personal take on current fashion and enter for the chance to receive a gift card. Each…
A ski holiday calls for a clever balance between technical layers and expressive winter fashion. Your suitcase needs to handle snow, wind, wet gear and…
A spring lookbook begins long before the first garment is steamed or the first frame is captured. It starts with a point of view: a feeling, a colour story and…
A signature scarf can do far more than sit neatly beneath a collar. With its recognisable print, polished finish and easy-to-fold shape, it can become a…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.