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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Guides

What to expect at the next loyalty member private sale

A GUESS List private sale is designed to give loyal shoppers an early opportunity to explore selected styles, seasonal essentials, and statement pieces at a…

How to Follow the GUESS Social Media Giveaway Rules

A tag-to-win giveaway can turn a simple social media interaction into an opportunity to receive a GUESS or Marciano prize. The entry process may look easy, but…

How to Layer a Slip Dress Over a Turtleneck for Winter Style

A slip dress has the fluid movement and delicate finish associated with eveningwear, yet it can become a versatile cold-weather staple with the right layers.…

Inside the creative process of a holiday campaign photographer

Holiday fashion imagery begins long before the camera is raised. A photographer may start with a mood, a color, or a single visual reference, then build an…

Sneaker silhouettes that sharpen bootcut denim

Bootcut jeans have a distinctive line: fitted through the hips and thighs, then gently widening from the knee to the hem. That shape creates room for styling…

A City Guide To GUESS Pop-Up Shops This Year

GUESS pop-up shops bring the brand’s fashion identity into the streets, neighborhoods, and cultural districts where style communities gather. Rather than…

How to Enter the Halloween Costume Contest and Win a Year of Denim

Halloween is the perfect time to bring fashion, character, and a little imagination together. For GUESS fans, a costume contest can turn a creative look into a…

Swimwear Trends Shaping the Upcoming Season

The next swim season is bringing a refined sense of confidence to the beach, poolside, and every destination in between. New swimwear designs are balancing…

The Cozy Art Of Cropped Cardigans And High-Rise Denim

A cropped cardigan and high-rise jeans create an easy foundation for a look that feels warm, polished, and current. The pairing works because the cardigan ends…

The Story Of The First Denim Campaign Shot In Paris

Before denim became a universal fashion language, it was strongly associated with workwear, western dress, and everyday practicality. GUESS helped move it into…

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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