Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Guides
Sequined dresses, tops, skirts, and accessories bring instant movement to a look. Under evening lights, every reflective detail catches attention, turning a…
A winter coat does more than protect an outfit from cold weather. It shapes the entire look, frames the face, and determines how comfortably you move through…
A viral fashion campaign rarely begins with a single lucky post. It starts with a clear visual world, a recognizable point of view, and a format that gives…
Fashion is shaped by access: the first look at a new collection, an invitation to a memorable store event, or a timely offer that makes a favorite piece easier…
A bodysuit can anchor an evening outfit with the polish of tailored separates and the ease of a single, dependable piece. Its close fit creates a clean line…
The spring fashion show at the brand’s HQ brought the season into focus through a lively blend of runway presentation, polished styling, and the unmistakable…
Vintage denim has a visual language of its own: softened blue, authentic-looking fading, subtle wear, and a shape that feels easy rather than overly polished.…
A double-points weekend can turn a planned GUESS purchase into a faster route toward rewards, provided the offer is activated and used under the right…
A fashion campaign begins long before the camera is raised. Behind every striking image is a creative system that connects the collection, the season, the…
When temperatures fall, the best outfits are built around pieces that combine function with a clear point of view. A knit cap is one of those finishing…
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.