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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Guides

How to care for your sequined pieces after a party

Sequined dresses, tops, skirts, and accessories bring instant movement to a look. Under evening lights, every reflective detail catches attention, turning a…

The perfect winter coat: which style suits you

A winter coat does more than protect an outfit from cold weather. It shapes the entire look, frames the face, and determines how comfortably you move through…

The Making of a Viral Campaign: Breaking Down the TikTok Series

A viral fashion campaign rarely begins with a single lucky post. It starts with a clear visual world, a recognizable point of view, and a format that gives…

The Exclusive Perks of Premium GUESS List Membership

Fashion is shaped by access: the first look at a new collection, an invitation to a memorable store event, or a timely offer that makes a favorite piece easier…

The Night-Out Bodysuit Style Guide

A bodysuit can anchor an evening outfit with the polish of tailored separates and the ease of a single, dependable piece. Its close fit creates a clean line…

Spring Style Takes Center Stage at GUESS Headquarters

The spring fashion show at the brand’s HQ brought the season into focus through a lively blend of runway presentation, polished styling, and the unmistakable…

The Best Denim Wash for a Vintage Look

Vintage denim has a visual language of its own: softened blue, authentic-looking fading, subtle wear, and a shape that feels easy rather than overly polished.…

Make This Weekend’s GUESS App Rewards Count

A double-points weekend can turn a planned GUESS purchase into a faster route toward rewards, provided the offer is activated and used under the right…

Inside the Creative Process Behind a Campaign Art Director

A fashion campaign begins long before the camera is raised. Behind every striking image is a creative system that connects the collection, the season, the…

The Knit Cap That Completes Cold Weather Layering

When temperatures fall, the best outfits are built around pieces that combine function with a clear point of view. A knit cap is one of those finishing…

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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