Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
The official rules for the Holiday Gift Card Giveaway Sweepstakes
The holiday season brings festive styling, gift shopping, and opportunities to participate in memorable GUESS experiences. The Holiday Gift Card Giveaway Sweepstakes adds a chance for eligible participants to receive a gift card while engaging with the brand through its official channels.
Sweepstakes participation should always begin with the published official rules. Those rules explain who may enter, when entries are accepted, what prize is available, how a potential winner is selected, and what steps are required before a prize can be awarded.
This guide highlights the key provisions participants should review before entering. It is intended to make the process easier to understand, while the complete official rules remain the controlling source for eligibility, deadlines, prize details, and legal requirements.
Where the promotion fits into the GUESS experience
GUESS sweepstakes are part of a broader lifestyle and retail experience that connects fashion, campaigns, stores, and seasonal storytelling. A holiday gift card promotion may appear alongside editorial content, social activity, email communications, or an in-store event, depending on the terms of the specific promotion.
Participants should rely on the official GUESS or GUESS Journal post associated with the giveaway rather than reposted summaries or third-party contest listings. The original announcement should identify the sponsor, entry method, opening and closing dates, applicable territory, and a link to the complete rules.
The same care used when following a promotion’s entry instructions can also help with other brand content. For example, readers exploring party dressing can find practical ideas in this guide to styling a bodysuit, while campaign news is collected in the GUESS campaign stories.
Eligibility and entry requirements
Official sweepstakes rules typically define eligibility by age, residence, and relationship to the sponsor. The Holiday Gift Card Giveaway Sweepstakes may be limited to legal residents of a stated region who have reached a specified age by the date of entry. Employees of GUESS, its parent companies, affiliates, advertising agencies, prize suppliers, and members of their immediate households are commonly excluded.
The rules also explain whether an entry must be submitted through a form, a social media action, an email address, a purchase-free online method, or another approved channel. If a social platform is involved, participants should use the required account settings and follow the instructions exactly. A social media platform may be used to administer the promotion without sponsoring or endorsing it.
Accuracy matters when submitting an entry. A participant should provide a valid name, email address, and other requested information, using details that can be used to contact them if selected. Duplicate, automated, incomplete, late, or fraudulent entries may be disqualified when the official rules prohibit them.
Timing, prize details, and selection
Every giveaway has a defined entry period. The start and end times, including the applicable time zone, determine whether a submission is timely. An entry sent before the promotion opens or after it closes may not qualify, even if the participant followed every other instruction.
The prize description should be read carefully. A gift card may have a stated dollar value, redemption limitations, an expiration date, restrictions on use, or conditions tied to participating stores and online purchases. Unless the rules say otherwise, a prize generally cannot be exchanged for cash, transferred to another person, or substituted at the winner’s request.
The official rules also establish how the winner is chosen. A random drawing may be conducted from all eligible entries received during the promotion period, with the odds depending on the number of eligible entries. If more than one prize is available, the rules should explain the number of potential winners and whether one person may receive more than one prize.
| Rule area | What participants should verify |
|---|---|
| Sponsor | The legal name of the company conducting the promotion |
| Entry period | Opening date, closing date, time, and time zone |
| Eligibility | Age, residency, exclusions, and any account requirements |
| Entry method | Required form, action, or free alternate method |
| Prize | Gift card value, quantity, restrictions, and expiration terms |
| Winner process | Drawing method, notification timing, and response deadline |
| Publicity and privacy | Permission involving a winner’s name, likeness, or submitted information |
| Disputes | Governing law, liability limits, and dispute procedures |
Winner notification and verification
Being selected in a drawing does not always mean that a person is immediately confirmed as the winner. The selected entrant may need to respond to an email, direct message, or other notification within the period stated in the rules. Failure to respond on time can result in disqualification and the selection of an alternate potential winner.
A sponsor may request an affidavit of eligibility, a liability release, a publicity release, or other documentation before delivering the prize. The exact documents depend on the promotion and the laws that apply. Participants should submit only the information requested through an official contact method and should keep records of their entry and any legitimate correspondence.
Scammers sometimes imitate brands by claiming that someone has won a prize. A genuine promotion should not require a winner to pay an upfront fee, purchase gift cards, provide a password, or send sensitive financial details to receive a prize. Participants should compare any notification with the contact information and procedures described in the official rules.
Privacy, publicity, and responsible participation
Entering a sweepstakes usually involves sharing personal information such as a name, email address, mailing address, or social media handle. The rules and the sponsor’s privacy policy explain how that information may be collected, used, retained, and disclosed for purposes connected with administering the promotion.
Potential winners should review any publicity provision before entering. The sponsor may request permission to use a winner’s name, city, likeness, photograph, or statement in promotional materials, subject to the terms and limits described in the official rules. Consent requirements vary, so the published document should be read rather than assumed.
Responsible participation also means protecting account security. Use official websites and verified brand accounts, avoid clicking suspicious prize messages, and do not share login credentials. Seasonal campaigns can attract increased online activity, making it especially important to distinguish a legitimate promotion from an imitation.
How to review the official rules before entering
The fastest way to understand a giveaway is to read the rules in the same order that the promotion operates: first confirm eligibility, then identify the entry action, and finally record the deadline and prize information. This approach reduces the risk of overlooking a requirement hidden in a longer terms document.
A participant should also save a copy or screenshot of the announcement and rules as they appeared at the time of entry. The official rules may permit amendments, cancellation, suspension, or termination in certain circumstances, particularly if technical problems, fraud, or events beyond the sponsor’s control affect the promotion.
Use the following checklist before submitting an entry:
- Confirm that your age, residence, and relationship to the sponsor meet the eligibility requirements.
- Record the exact closing date, time, and time zone for the entry period.
- Complete every required field or action without using automated or duplicate submissions.
- Review the gift card value, redemption conditions, expiration terms, and prize restrictions.
- Check how potential winners will be notified and how quickly a response is required.
Holiday promotions often sit within a larger seasonal mood of travel, celebration, and personal style. GUESS Journal’s Chasing the Sun feature offers another example of the brand’s visual storytelling and lifestyle focus, while the sweepstakes rules provide the practical terms that govern participation.
What the legal provisions mean
The legal section of a sweepstakes can address a range of issues, including technical failures, unauthorized intervention, inaccurate entries, lost communications, and circumstances that prevent the promotion from operating as planned. These provisions help define the sponsor’s responsibilities and the limits of liability associated with participation.
Rules may also state that the sponsor can disqualify anyone who tampers with the entry process, violates the terms, or attempts to interfere with the fair administration of the giveaway. A participant’s entry does not create an employment relationship, endorsement, or guarantee of receiving a prize.
Dispute provisions are equally important. They may identify the governing law, the venue for legal proceedings, or a required method for resolving disagreements. Because these terms can vary by promotion and jurisdiction, participants should review the complete document instead of relying on a general understanding of sweepstakes practice.
Read the official Holiday Gift Card Giveaway Sweepstakes rules before entering, follow the approved instructions exactly, and keep the announcement available for reference. Visit the verified GUESS Journal or GUESS channels for the current promotion details, then take part with a clear understanding of the deadline, eligibility requirements, prize terms, and winner verification process.
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.