Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
The Accessories That Define Your Festival Style
Festival dressing is an invitation to be expressive, practical, and ready for every moment of the day. The right accessories can transform a simple outfit into a complete look, adding movement, texture, shine, and personality without competing with the clothes themselves.
Whether your plans include a city concert, an outdoor music weekend, or a fashion-forward brand event, accessories help set the mood. A pair of statement sunglasses can create instant attitude, while a compact crossbody bag keeps essentials close as you move from one stage to the next.
The best festival outfit balances visual impact with comfort. Choose pieces that feel distinctive in photos but remain easy to wear through warm afternoons, changing weather, long walks, and late-night performances. With a considered mix of jewelry, bags, shoes, and hair accessories, you can build a look that feels personal from every angle.
Start With A Defining Accessory
Every memorable festival look benefits from one accessory that leads the styling story. This might be a wide-brim hat, metallic shoulder bag, oversized sunglasses, or a sculptural pair of earrings. Beginning with a central piece makes the rest of your choices more intentional and prevents the outfit from feeling visually crowded.
A defining accessory should relate to at least one element already in your wardrobe. If your outfit features denim, try a silver belt or crystal-trimmed bag to bring in a reflective finish. For a flowing printed dress, consider sleek sunglasses and simple hoops that let the pattern remain the focus.
Proportion matters as much as color. Oversized sunglasses pair well with streamlined silhouettes, while bold earrings can bring balance to a strapless top or fitted bodysuit. If you want more styling ideas for an evening-ready base, explore this bodysuit styling guide before building your accessories around it.
Sunglasses That Set The Tone
Sunglasses are essential for outdoor festivals, yet their role extends well beyond sun protection. They frame the face, influence the mood of an outfit, and add immediate polish to casual pieces such as a graphic tee, cargo pants, or denim shorts.
Aviator frames create a confident, classic effect, while narrow rectangular sunglasses feel more directional and contemporary. Oversized square frames bring glamour to a bohemian dress, and colored lenses can introduce a subtle accent without requiring a full change of outfit. Black frames offer maximum versatility; white, tortoiseshell, or metallic options can make a simpler ensemble feel more styled.
Consider the practical details before choosing your pair. Polarized lenses can help reduce glare during daytime events, and sturdy frames are useful when you are moving through crowds. A slim glasses case or protective pouch belongs in your bag, especially if you plan to switch between sunglasses and clear lenses after sunset.
Jewelry With Movement And Shine
Festival jewelry works best when it catches light and moves naturally. Layered necklaces can emphasize a low neckline, while stacked bangles and cuffs add energy to a sleeveless look. Rings create detail in close-up photos, especially when paired with a manicure in a contrasting color or metallic finish.
Gold jewelry warms white, cream, tan, and earth-toned clothing. Silver and chrome accents complement black, gray, blue, and cool denim. If your outfit already includes sequins, rhinestones, or a glossy fabric, choose jewelry with a cleaner shape so the overall look remains balanced.
Body chains and anklets can bring a resort-inspired quality to festival dressing, particularly with shorts, skirts, or side-slit silhouettes. Keep comfort in mind when selecting pieces with pendants or textured surfaces. Smooth finishes are easier to wear for hours, and adjustable closures make it simpler to adapt a necklace or bracelet during the day.
Bags That Keep Up With The Crowd
A festival bag needs to hold the essentials without weighing down your outfit. Crossbody styles are a dependable choice because they keep both hands free and stay close to the body in busy spaces. A compact shoulder bag can feel more polished, while a small belt bag delivers a sporty, hands-free finish.
Look for enough room for a phone, cardholder, keys, lip color, sunglasses, and portable charger. Interior pockets are especially helpful when you need to find small items quickly. A zip closure provides extra security, and an adjustable strap lets you wear the bag at the waist, over the shoulder, or across the body.
Color can make a practical bag feel like a statement piece. Metallic silver, glossy black, vivid red, and warm tan all work well with festival wardrobes. If your clothing is heavily printed or embellished, a solid bag may create a stronger finish. If your outfit is minimal, a textured, beaded, or reflective bag can supply the visual interest.
| Accessory | Best For | Styling Effect | Practical Detail |
|---|---|---|---|
| Oversized sunglasses | Daytime events and bright outdoor venues | Glamorous, confident, polished | Choose durable frames and carry a case |
| Crossbody bag | Crowded festivals and long event days | Relaxed, functional, effortless | Look for a zip closure and adjustable strap |
| Statement earrings | Simple tops, bodysuits, and strapless looks | Framing the face and adding drama | Select lightweight materials for comfort |
| Western or wide-brim hat | Bohemian dresses and denim outfits | Distinctive, relaxed, fashion-led | Pick a secure fit for windy conditions |
| Metallic belt | Jeans, skirts, and loose silhouettes | Defines the waist and adds shine | Check that the buckle feels comfortable |
| Platform sandals or boots | Outdoor concerts and evening events | Adds height and a strong finish | Prioritize cushioning and secure straps |
Shoes Made For Long Days
The ideal festival footwear combines personality with support. Platform sneakers, lug-sole boots, western-inspired ankle boots, and cushioned sandals can all complement a statement outfit while giving you the stability needed for walking and standing.
Choose shoes that have already been worn enough to feel comfortable. New footwear may look perfect with your outfit but become distracting after several hours. A supportive insole, soft lining, and secure fastening can make a noticeable difference when moving across grass, pavement, or uneven ground.
The shoe should connect with the rest of the styling rather than appear as an afterthought. White platform sneakers work with denim and sporty separates, while black boots ground mini dresses and sheer layers. Metallic sandals can echo silver jewelry or a reflective bag, creating a coordinated finish without matching every detail exactly.
Hats, Hair Details, And Finishing Touches
A hat can provide shade while giving your outfit a clear point of view. Wide-brim styles create a relaxed, dramatic effect, while a baseball cap feels youthful and casual. Western-inspired hats work especially well with denim, suede, fringe, and warm neutrals.
Hair accessories offer another way to introduce color and texture. Silk scarves can be tied around a ponytail, woven through a braid, or wrapped around a bag handle. Oversized scrunchies, embellished clips, and metallic barrettes add detail without taking up space in your bag. For windy locations, choose secure clips and styles that keep hair away from your face.
Small finishing touches often have the greatest impact in photographs. A glossy lip color, temporary metallic tattoo, colorful nail polish, or subtle body shimmer can reinforce the festival atmosphere. Keep the look cohesive by repeating one color or finish across two or three accessories rather than introducing several unrelated accents.
Build A Look Around The Venue
The setting should influence your accessory choices. A daytime outdoor concert calls for sunglasses, breathable fabrics, a protective hat, and shoes that can handle uneven ground. An evening venue may allow more sparkle, a smaller bag, and jewelry that reflects stage lights.
For fashion events, gallery-style gatherings, or in-store celebrations, accessories can be more polished and sculptural. A structured mini bag, sleek hoops, and a sharply shaped pair of sunglasses create a refined impression. You can find upcoming brand moments and event details through the GUESS events calendar, then tailor your look to the venue and atmosphere.
Weather is another part of styling. Bring a lightweight layer for cool evenings, and choose water-resistant materials if rain is possible. A hat can protect your makeup and hair, while a compact scarf adds warmth and doubles as a colorful styling accent. Preparation keeps the outfit enjoyable instead of turning practical concerns into distractions.
Smart Styling Choices For A Complete Look
The strongest festival outfits usually rely on a clear visual balance. If your clothing includes bold graphics, sequins, or dramatic volume, let one or two accessories lead. If your base is simple, you can combine several smaller accents to create dimension.
Use these guidelines when assembling the final look:
- Choose one standout accessory, then support it with simpler pieces.
- Repeat a color, metal, or texture in at least two areas of the outfit.
- Select a secure bag with enough space for daily essentials.
- Wear shoes with cushioning, reliable straps, and a familiar fit.
- Pack a small pouch for sunglasses, touch-up products, and jewelry changes.
It also helps to test the full outfit before the event. Walk, sit, lift your arms, and check whether straps, closures, and jewelry stay comfortable. A look that photographs beautifully should still allow you to dance, browse, and move freely.
Festival fashion is ultimately about creating a look that feels energetic and authentic. Denim, leather, bright color, soft tailoring, and body-conscious silhouettes can all become more distinctive with the right accessories. Browse the latest style stories and brand inspiration on the GUESS Journal before choosing the pieces that express your personal event style.
Build your outfit around one accessory with undeniable character, then add practical pieces that make the day easier. When the sunglasses, jewelry, bag, shoes, and finishing details work together, your festival look feels complete from the first photo to the final performance.
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.