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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

A Care Guide for Delicate Lace Garments

Lace brings softness, texture and a refined finish to lingerie, dresses, camisoles and occasion pieces. Its open weave can also catch on jewellery, lose its shape in a hot wash or become brittle when it is left damp. A thoughtful care routine keeps the fabric comfortable and helps each garment look polished for longer.

How to clean and store your delicate lace garments between uses depends on the fibre, lining, trims and construction. Cotton lace, stretch lace, nylon and silk-blend pieces all respond differently to water, heat and detergent. The care label should always be your first reference, while a few gentle habits can protect the garment when the label gives only basic instructions.

For Australian wardrobes, care also needs to suit real conditions: strong summer UV, humid coastal air, heated rooms during a Melbourne winter and compact apartment laundries. Whether a lace bralette is part of a Bondi weekend outfit or a dress is being packed for an event in Brisbane, careful washing and storage make dressing easier and more reliable.

Start With The Care Label

Look inside the garment for fibre content, washing symbols and warnings about dry cleaning, bleach or ironing. A label marked “hand wash” usually means cool water, a mild detergent and minimal friction. “Do not wring” is especially important for lace because twisting can stretch the openwork and pull the garment out of alignment.

Check the whole piece rather than focusing on the lace alone. A satin lining, underwire, elastic trim, sequins or adhesive detail may need a different treatment from the main fabric. If the label says dry clean only, follow that instruction instead of testing a home remedy on an expensive or sentimental item.

Before washing, close hooks, fasten clasps and remove detachable belts or brooches. Turn the garment inside out where possible. Place it in a clean mesh laundry bag if a machine wash is permitted, leaving room for water to circulate rather than packing several pieces tightly together.

Prepare Lace Before Washing

Give the garment a quick inspection after wearing it. Look for makeup around a neckline, deodorant at the underarm, body oil along the waistband or a snag caused by a ring. Treating a small mark promptly is safer than trying to remove an old stain with aggressive rubbing.

Blot fresh spills with a clean, damp, white cloth. Do not scrub from both sides, as this can drive residue deeper into the fibres. For washable lace, apply a small amount of gentle liquid detergent diluted in cool water to an inconspicuous seam, then wait a few minutes to check for colour transfer.

Avoid chlorine bleach, fabric softener and strong stain removers unless the care label specifically permits them. Bleach can weaken delicate fibres, while softener may coat the lace and reduce its breathability. A fragrance-free detergent designed for delicates is generally a better choice, particularly for garments worn close to the skin.

Wash With A Light Touch

Fill a basin with cool or lukewarm water and add the recommended amount of mild detergent. Submerge the garment, gently press the water through the fabric and leave it to soak for around five to ten minutes. Lift and lower the piece several times, concentrating on areas that need refreshing without rubbing the lace against itself.

Drain the soapy water and rinse with cool water until it runs clear. Support the entire garment as you lift it from the basin; holding a wet lace dress by one strap can place too much weight on a single point. Press it between clean towels to remove excess moisture, but never twist, wring or pull it into shape while saturated.

A washing machine can be suitable for some modern lace pieces when the label allows it. Select a cold, delicate cycle, use a protective bag and wash with similarly lightweight items. Skip the high-speed spin if possible. Heavy denim, towels, hooks and zips can catch the open weave, so they should never share a load with fragile lace.

Choose The Right Cleaning Method

The best method depends on the garment’s fibre, structure and level of wear. A simple cotton lace camisole may tolerate careful hand washing, while a structured lace gown with boning or a silk lining may need professional cleaning. When in doubt, preserving the garment is more valuable than saving a single cleaning fee.

The table below provides a practical starting point, but the sewn-in care label takes priority. Test colourfastness on a hidden area before cleaning a dark or brightly dyed piece, especially when the garment has contrasting lace and lining.

Garment or fabric Preferred method Drying approach Main risk to avoid
Stretch lace bralette Cool hand wash or approved delicate cycle Lay flat on a towel Heat and overstretching elastic
Cotton lace top Gentle hand wash Reshape and dry flat or on a padded hanger Rough scrubbing and shrinkage
Silk-blend lace dress Professional cleaning if labelled Follow cleaner’s instructions Water marks and colour bleeding
Lace lingerie with underwire Hand wash in a basin Roll in a towel, then lay flat Bending wires or crushing cups
Beaded or embellished lace Dry clean unless label permits washing Keep supported while damp Snagging, loose trim and solvent damage
Synthetic lace skirt Cool delicate cycle if allowed Air-dry away from direct sun High heat and melted fibres

For a garment worn at a special event, clean it before storing rather than assuming it is fresh enough for next time. Invisible traces of perspiration, perfume and body oil can darken or weaken fibres over several weeks. A short, gentle wash is usually kinder than leaving residue in the weave.

Dry Without Losing The Shape

After removing excess water, reshape the garment while it is still damp. Align seams, smooth the lace pattern and place straps, cups or hems in their natural position. Do not hang a heavy wet dress from a narrow hanger, because gravity can lengthen the shoulders and distort the neckline.

Dry flat on a clean towel or mesh drying rack, away from heaters, radiators and direct sunlight. Australia’s bright UV may make an outdoor clothesline feel convenient, but prolonged sun can fade colour and weaken elastic. If you need to use a line, choose a shaded, airy spot and support the garment across a broad surface rather than clipping a delicate edge.

In humid areas such as Cairns, Darwin or coastal Sydney, allow extra air circulation and make sure the garment is completely dry before putting it away. A fan can help move air through the room, but avoid blasting hot air directly onto the lace. In a cooler Melbourne flat, drying may take longer indoors, so leave space between garments and check seams and waistbands before storage.

Store Lace With Room To Breathe

Fold lace garments loosely along natural seams and place them in a drawer lined with clean, acid-free tissue paper. Tissue helps prevent snagging and reduces deep creases. Avoid compressing delicate pieces beneath jeans, knitwear or handbags, and keep sharp clasps, pins and jewellery in separate compartments.

Structured bras and corset-style garments are best stored flat without folding cups sharply. Dresses can be hung on a wide, padded hanger if their weight is supported evenly. Use a breathable cotton garment bag for longer storage rather than plastic dry-cleaning covers, which can trap moisture and encourage musty odours.

Keep the storage area cool, dry and away from strong perfume, hair products and direct window light. A wardrobe in a humid Australian home may benefit from ventilation or a moisture absorber, but do not place loose crystals or scented sachets directly against lace. Check stored pieces every few months and refold them along a different line to reduce permanent creasing.

Refresh Pieces Between Wears

A garment does not need a full wash after every brief, low-sweat wear if the care label permits airing. Hang it in a shaded, well-ventilated room for several hours, then inspect the underarms, neckline and waistband. This is useful after an evening event where the piece was worn over a slip and remained clean.

A light steam can relax minor creases on some washable synthetic or cotton lace, but confirm that steaming is safe first. Hold the steamer away from the fabric and never press the hot plate directly onto raised lace, elastic or embellishment. Silk, adhesive details and heat-sensitive finishes should be handled according to their label.

If you are packing for a long weekend, place the clean, fully dry garment between tissue sheets in a roomy pouch. Avoid stuffing lace into a crowded suitcase beside shoes or metal accessories. For swimwear-inspired lace cover-ups and resort pieces, separate damp items immediately after a day at the beach or pool; salt, sunscreen and chlorine can affect colour and stretch. The new swimwear collection offers useful inspiration for pairing delicate layers with warm-weather looks.

Make Care Part Of Your Style Routine

A small rotation of lingerie and lace separates gives each item time to air between wears. It also reduces hurried washing before a dinner in Sydney, a party in Melbourne or a summer event near the Gold Coast. Keep a dedicated delicates bag and mild detergent where laundry happens so the gentler option is easy to choose.

When you are planning outfits, consider the fabric’s care needs alongside its silhouette. A lace top worn under a smooth slip may stay cleaner than one placed directly against moisturised skin. Removing jewellery before dressing and undressing also limits snags, especially around cuffs, straps and side seams. For wider style inspiration and brand updates, follow the GUESS social channels and notice how delicate textures are layered across different occasions.

A care routine can also protect the details that make a piece distinctive: scalloped edges, fine mesh, embroidered motifs and carefully finished hems. If a snag appears, do not cut the loose thread immediately. Place the garment flat, identify where the thread comes from and take it to a skilled alterations professional when the damage affects the structure.

For guidance on coordinating fashion pieces with a polished wardrobe, explore complete styling guidance. Then give your lace garments the same attention after wearing them: wash with restraint, dry with support and store them in a cool, breathable space. Those simple steps help preserve their shape and keep them ready for the next invitation, getaway or everyday outfit.

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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