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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
A Guide to the Brand’s Most Popular Denim Fits for Women and Men
The right pair of jeans can anchor an entire wardrobe, whether you are dressing for a Sydney coffee run, a Melbourne afternoon in changing weather, or a relaxed evening by the coast. GUESS denim brings together recognisable washes, considered details and a broad range of cuts, making it easier to find a shape that suits your personal style.
This guide to the brand’s most popular denim fits for women and men explains the differences between skinny, straight, bootcut, flare, wide-leg and tapered jeans. It also covers rise, stretch, wash and proportion so you can choose denim that feels comfortable while still looking polished.
Australian wardrobes often need to work across seasons. A lightweight shirt and jeans may suit a Brisbane morning, while layering becomes essential in Adelaide, Canberra or Melbourne. The best fit is therefore one that works with your lifestyle, your footwear and the way you actually move through the day.
Start With Rise And Proportion
The rise describes how high the waistband sits on your body. Low-rise jeans sit closer to the hips, mid-rise styles generally rest around the natural waist, and high-rise denim reaches higher on the torso. Each option changes the overall proportion of an outfit.
High-rise jeans can create a defined waist and a longer-looking leg line, especially when worn with a tucked-in tee, cropped knit or fitted shirt. Mid-rise denim is a versatile everyday choice and works well with loose tops, sweatshirts and lightweight layers. Low-rise cuts create a more relaxed, fashion-forward look and pair naturally with longer tops or fitted tanks.
The leg shape matters just as much. A close-fitting jean emphasises the line of the body, while straight, relaxed and wide-leg silhouettes create more room from the thigh down. If you often walk, cycle or commute by train, consider how much ease you want through the seat and thigh before choosing the final cut.
Women’s Skinny And Slim Fits
Skinny jeans remain useful because they work smoothly with oversized clothing and statement footwear. A stretch denim blend can provide a close fit through the hip, thigh and calf without making the jeans feel restrictive. They are especially effective with an oversized blazer, longline coat or chunky knit, balancing volume above the waist.
Slim jeans offer a little more room than a traditional skinny cut while keeping a neat, streamlined profile. This makes them an easy choice for weekday dressing, travel and casual offices. Wear them with ankle boots in cooler months, sleek trainers for everyday errands or a tucked shirt when you want a sharper finish.
The waistband should feel secure without digging in, and the fabric should recover after sitting or bending. When trying on stretch denim, walk around and sit down rather than judging the fit only while standing. The right pair should follow the body without creating excessive pulling across the front pockets or knees.
Women’s Straight, Bootcut And Flare Jeans
Straight-leg jeans are among the most adaptable women’s fits. They maintain a consistent line from the thigh to the hem and provide a classic alternative to both skinny and oversized denim. A medium or dark wash can look refined with a blouse, while a vintage blue wash feels more relaxed with a simple tee.
Bootcut jeans are fitted through the upper leg and open gently from the knee. The shape was designed to sit neatly over boots, but it also works with platform trainers, loafers and low heels. The hem should skim the top of the shoe rather than bunch heavily around the ankle.
Flare jeans make a stronger statement, with a more pronounced opening below the knee. They look balanced with a closer-fitting top or a jacket that ends near the waist. For Australian festival dressing or a weekend in Byron Bay, a flare in a faded wash can bring a retro note to a simple outfit without requiring many accessories.
Women’s Wide-Leg And Relaxed Denim
Wide-leg jeans create volume from the hip or upper thigh through to the hem. They are comfortable for warm-weather dressing and can make a simple outfit feel considered. Choose a high-rise pair with a tucked tank or fitted bodysuit to keep the silhouette defined.
Relaxed jeans have a looser shape but usually look less dramatic than a full wide-leg cut. They are ideal for casual days, especially when paired with a vintage graphic tee, denim jacket or cropped sweatshirt. A structured bag or a polished belt can add definition when the rest of the outfit is loose.
Length is important with both silhouettes. Full-length wide-leg jeans look best when the hem nearly meets the shoe, while cropped relaxed jeans can show the ankle and work with sandals or low-profile trainers. In Australia’s warmer regions, a cropped cut may feel more practical for summer, while full-length denim can be styled with boots during cooler southern winters.
Men’s Straight, Slim And Tapered Fits
Straight-leg jeans offer a dependable foundation for men’s wardrobes. They provide room through the thigh and maintain a relatively even line to the hem. This fit suits casual shirts, polos, overshirts and jackets, and it transitions easily from weekend plans to a relaxed dinner.
Slim jeans sit closer through the seat and thigh without necessarily becoming tight at the calf. They pair well with low-profile sneakers, Chelsea boots and simple leather footwear. A dark indigo wash can look particularly sharp with a white tee and unstructured blazer, while a mid-blue wash gives a more casual result.
Tapered jeans are roomier near the top and narrow towards the ankle. This shape is useful if you prefer comfort through the thigh but want a cleaner finish around your shoes. It also works well with rolled cuffs, although the fold should be neat and proportionate rather than bulky.
A good men’s fit should allow natural movement at the hips and knees. Check that the front pockets lie flat, the waistband stays in place without a belt and the fabric does not strain across the upper thigh. If you are between sizes, compare the rise and thigh fit first, since a waistband can often be adjusted more easily than an overly tight leg.
Washes, Details And Denim Personality
Wash changes the mood of a pair of jeans. Dark indigo and black denim tend to look more refined, making them suitable for evening outfits, smart-casual workplaces and dressier footwear. Mid-blue washes are dependable for everyday wear, while pale blue and vintage washes create a relaxed, summery feel.
Distressing, fading and whiskering add character, but the placement of these details can affect the visual balance of an outfit. Minimal fading gives a cleaner appearance, while pronounced abrasions make denim feel more casual. Embellished pockets, contrast stitching and branded hardware can turn a simple pair into a stronger statement piece.
Fabric composition also affects comfort and durability. Rigid denim softens and shapes itself over time, while stretch denim offers easier movement from the first wear. If you want jeans for frequent travel or long days out, a small amount of stretch may be practical. If you value a firm vintage feel, look for a more structured fabric and allow it time to break in.
For styling ideas beyond the jeans themselves, explore these accessory pairings to see how belts, bags and jewellery can change the finished look.
Styling Denim For Australian Life
Australian denim dressing often involves moving between casual and polished settings in the same day. In Sydney, slim or straight jeans can work with a crisp shirt and leather sneakers for commuting, then shift into evening style with a blazer. In Melbourne, layering a tee, knit vest and coat over straight-leg denim makes sense when the temperature changes quickly.
In Brisbane and other warmer areas, lighter washes, breathable cotton tops and cropped hems can make denim feel less heavy. Wide-leg jeans with a tucked linen shirt are comfortable for an afternoon outing, while a lightweight denim jacket can handle air-conditioned interiors. During an Australian summer, choose shoes that keep the outfit visually light, such as sandals, canvas sneakers or low-profile trainers.
For a relaxed Australian tone, pair vintage denim with a clean white tee, overshirt and practical sneakers. An “arvo” barbecue may call for relaxed jeans and a sweatshirt, while a weekend lunch in Perth or the Gold Coast could suit a darker wash with a knit polo. The goal is to match the fit to the setting without making the outfit look overworked.
When shopping online, compare the brand’s measurements with a pair you already own rather than relying on the size label alone. Australian sizing can vary between retailers and between denim fabrics, so hip, waist, rise and inseam measurements provide a more reliable guide.
Building A Denim Rotation
A useful denim wardrobe does not need dozens of pairs. Start with one versatile mid-blue straight or slim fit, then add a dark wash for polished outfits. A relaxed or wide-leg pair can bring variety, while a black jean provides an easy foundation for evening dressing and monochrome looks.
Women may also want a bootcut or flare to wear with heeled boots, while men may find a tapered fit useful for a cleaner sneaker-based wardrobe. Consider the shoes you already own before choosing a new silhouette. Denim should meet the footwear naturally, with enough length to avoid an accidental cropped effect unless that is the intended look.
Care will help each pair keep its shape. Follow the garment instructions, wash denim less frequently when possible and turn jeans inside out before laundering. Avoid excessive heat, which can affect stretch fibres and cause unnecessary fading. Air-drying is often gentler and suits the Australian habit of making use of sunny weather, although direct, intense sun can alter colour over time.
A new pair can also make a thoughtful present when you know the recipient’s preferred cut and size. For seasonal inspiration, browse the holiday gift edit for ideas that sit naturally alongside denim, from accessories to ready-to-wear pieces.
Find the silhouette that feels most natural, then explore the latest washes, fits and coordinating pieces through the GUESS shop. With the right rise, leg shape and finish, denim becomes a reliable part of everyday style rather than a one-season purchase.
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.