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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
What to pack for a ski trip and après-ski style
A ski holiday calls for a clever balance between technical layers and expressive winter fashion. Your suitcase needs to handle snow, wind, wet gear and changing temperatures, while still giving you polished outfits for the lodge, village restaurants and evening drinks.
For Australian travellers, the packing equation can look different from a European winter wardrobe. A trip from Sydney or Brisbane to the Victorian Alps may involve a short flight and a snowy weekend, while a longer escape to Perisher, Thredbo or New Zealand demands more considered luggage planning. The right pieces should earn their space.
The most useful approach is to build a compact capsule around warm base layers, weatherproof outerwear, comfortable footwear and a few recognisable GUESS-inspired details. Think sculpted denim, statement hardware, faux-fur texture, tonal neutrals and accessories that bring a little city style to a mountain setting.
Start with a practical snow-day capsule
Begin with the pieces that will keep you warm and dry outdoors. Pack one moisture-wicking thermal top and bottom for each day you expect to ski, snowboard or spend extended time in the snow. Merino wool is particularly useful for Australian travellers because it regulates temperature, resists odour and works well when you move between cold lifts and heated interiors.
Add two mid-layers, such as a fleece pullover, lightweight puffer or fine knit sweater. A fitted knit in black, cream or soft grey can sit neatly beneath a ski jacket without creating bulk. If you prefer a more fashion-led silhouette, choose a cropped padded jacket for village wear and reserve a longer technical coat for active snow days.
Your outer layer should be waterproof or highly water-resistant, with a hood, secure pockets and enough room for insulation beneath it. Ski pants or bib trousers are more practical than ordinary jeans on the slopes, where melting snow can quickly soak denim. Pack one pair in a dark shade so it coordinates with every jacket.
Your essential snow kit should include insulated gloves, a neck warmer, wool or technical socks, goggles and a helmet. Add hand warmers if you are sensitive to cold. Sunglasses are useful for bright lodge terraces, but snow goggles provide better protection when wind and reflected sunlight become intense.
Build après-ski outfits around texture
Après-ski style works best when it feels relaxed rather than costume-like. A simple combination of a fine knit, straight-leg jeans and ankle boots can look considered after a day on the mountain. Add a faux-fur collar, oversized scarf or textured beanie for visual interest without filling your suitcase with separate outfits.
GUESS-inspired dressing can bring a confident city edge to traditional alpine staples. Look for a cropped puffer with a defined waist, a logo knit worn beneath a neutral coat, or denim with a clean, flattering cut. Metallic hardware, a structured crossbody bag and tonal sunglasses can provide the glamour associated with a winter resort while remaining easy to wear.
For evenings, pack one elevated outfit that can adapt to several settings. A black knitted dress with opaque tights and knee-high boots is compact and versatile. Alternatively, choose coated denim with a satin camisole, a fitted blazer and heeled boots. These combinations feel polished for a restaurant in Jindabyne or a late booking at a resort bar without becoming impractical on icy paths.
Details matter when your wardrobe is built from layers. A belt can define a bulky sweater, while statement earrings can transform a basic thermal-and-knit combination. If you are interested in how fashion concepts become finished pieces, the design studio story offers useful context for thinking about proportion, finishing and signature details.
Choose footwear for snow, streets and indoor spaces
Footwear can take up more room than any other part of a ski suitcase, so choose each pair for a clear purpose. Waterproof snow boots with a grippy sole are essential for slush, icy pavements and walks between accommodation and lifts. Select a pair with enough room for thick socks, since tight boots reduce warmth and comfort.
A second pair should be suitable for après-ski and dinners. Ankle boots with a low block heel, lug sole or weather-resistant finish are generally more useful than delicate fashion boots. Black, tan and cream work particularly well with the neutral palette common in ski clothing, while silver hardware can echo a more glamorous GUESS-inspired look.
Trainers may be useful for airport travel, hotel gyms and dry indoor areas, but they should not replace proper snow footwear. Australian mountain conditions can change quickly, and a sunny morning in Melbourne or Canberra does not predict the surface waiting at a high-altitude resort. Keep your practical boots accessible rather than buried in checked luggage.
| Packing category | What to bring | Styling direction |
|---|---|---|
| Base layers | Merino or technical thermal top and leggings | Choose black, white or soft neutral shades |
| Snow outerwear | Waterproof jacket, ski pants or bib | Use one strong colour with versatile dark bottoms |
| Warm accessories | Beanie, scarf, gloves and wool socks | Add texture, metallic details or a subtle logo |
| Après-ski layer | Knit, fleece, cardigan or light puffer | Build around cream, black, denim or soft grey |
| Evening outfit | Knit dress or coated denim with a refined top | Keep the silhouette sleek and easy to layer |
| Footwear | Grippy snow boots and low-heel indoor boots | Prioritise warmth, traction and repeat wear |
| Travel essentials | Sunglasses, SPF, lip balm and compact bag | Select pieces that work from airport to resort |
Pack for Australia’s winter travel realities
Australian ski trips often involve sharp changes in temperature and logistics. You might leave a warm Sydney morning, connect through Melbourne and arrive at a cold mountain village several hours later. Wear your bulkiest boots, puffer and knit on the journey rather than trying to squeeze them into a suitcase. Compression packing cubes can separate clean clothing from damp snow gear.
The Australian ski season generally runs through the cooler months, with school holiday periods creating extra demand around June, July and September. If you are travelling to Perisher or Thredbo from Canberra or Sydney, allow space for a waterproof day bag, snacks and a refillable water bottle. Resort days can be active, and buying every small necessity on arrival may be expensive.
Sun protection remains important in alpine conditions. Australia’s strong ultraviolet exposure combines with glare from snow, so pack broad-spectrum SPF, lip balm with sun protection and sunglasses that block UV rays. A compact moisturiser can help with dry heated interiors, while a small packet of tissues is useful in cold, windy weather.
Check baggage limits before departure, particularly if your airline treats ski or snowboard equipment as a separate sporting item. Keep medication, travel documents, chargers, one thermal layer and essential toiletries in your cabin bag. If checked luggage is delayed, that small reserve can make the first evening far more comfortable.
Make a compact wardrobe work harder
A coordinated colour scheme reduces the number of items you need. Black, cream, denim blue and chocolate brown create an adaptable foundation, while one accent colour—such as red, icy blue or metallic silver—adds personality. This approach lets one scarf or knit refresh several outfits without making the suitcase feel repetitive.
Use a three-layer formula for changing conditions: a close-fitting base, a warm middle layer and a protective outer shell. The same thermal top can sit under a ski jacket during the day and beneath a cardigan at night. A thin down vest is another efficient option because it provides warmth without the bulk of a second heavy coat.
Plan outfits before packing rather than adding “just in case” items. Lay out travel clothes, snow clothes, casual resort looks and evening options, then remove anything that has no clear combination. A five-day trip might need two thermal sets, two mid-layers, one technical jacket, one pair of ski pants, one evening look, two pairs of boots and enough accessories to change the mood.
Summer clothing can still have a role in a mountain wardrobe when layered intelligently. A slip dress under a chunky cardigan or a fitted summer top beneath a blazer can become an après-ski outfit with tights and boots. The summer styling guide can inspire ways to give familiar warm-weather pieces a winter-ready role.
Add polished details without sacrificing comfort
Accessories are the easiest way to bring a fashion-editorial finish to functional snowwear. Choose one standout item at a time: a logo beanie, oversized sunglasses, a quilted shoulder bag or a bold scarf. Too many hard accessories can become awkward beneath a helmet or outer layer, so keep daytime styling streamlined.
A small crossbody bag is generally better than a large handbag for the village. Look for a secure zip, water-resistant fabric and a strap that can sit comfortably over a puffer. For dinner, switch to a compact shoulder bag or clutch that holds your phone, cards and lip balm without weighing down your outfit.
Jewellery should be easy to remove before skiing and comfortable beneath high collars. Small hoops, a pendant necklace or a watch can add definition to a knit, while larger earrings are better saved for evenings. Keep valuables organised in a pouch and avoid packing pieces that would be difficult or costly to replace.
Australian shoppers should also check sizing, delivery timing, exchange conditions and return terms before ordering winter pieces online. Under the Australian Consumer Law, products must meet consumer guarantees, while change-of-mind returns depend on the retailer’s stated policy. Leave enough time to test boots indoors and inspect outerwear before travelling, keeping receipts and packaging where practical.
Prepare for the après-ski transition
The moment between the final lift and evening plans is when a thoughtful outfit system matters most. Keep a small transition kit in your day bag or accommodation: dry socks, a fresh base layer, deodorant, lip balm, a hair tie and a compact brush. Changing out of damp layers quickly helps you stay warm and makes the move to dinner feel effortless.
If you have limited time, replace only the pieces that have taken the most wear. Swap ski pants for dark jeans or a knit skirt, trade a helmet-friendly beanie for a softer statement style, and add jewellery or a belt. A clean pair of boots can change the entire outfit while taking up less luggage space than a second coat.
For a distinctly polished look, combine one fitted item with one relaxed piece. Try a slim ribbed top beneath an oversized shearling-style jacket, or pair straight denim with a cropped puffer and tall boots. This contrast creates shape while preserving the comfort needed after a full day outdoors.
Before leaving, check that all technical equipment is dry and free from grit. Hang ski jackets and pants to air, wipe down boots and store gloves where they can dry properly. A separate laundry bag prevents wet socks and base layers from affecting the rest of your wardrobe during the journey home.
Build your packing list around warmth, repeat wear and personal style, then add the GUESS-inspired elements that make the wardrobe feel distinctly yours. With the right layers, practical footwear and a few confident accessories, your ski trip can move smoothly from the mountain to the lodge, the village and every après-ski plan in between.
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
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