Three black metallic rings with gem clusters on white, sleek jewelry display Campaigns & Style
Soft pastel abstract circles in dusty teal and mauve, airy artistic mood In-Store Events
Warm golden-toned circular abstract texture, subtle and elegant Sweepstakes & Perks

Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

Soft dusty-teal abstract circle with gentle gradient, calm and airy

"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Five Ways to Add a Pop of Colour to an All-Black Outfit

The little black dress. The black blazer. The black jeans worn three seasons a year. Few wardrobe staples are as forgiving, flattering and quietly powerful as a monochrome dark palette, and Australians have long understood the appeal: black works for sticky Brisbane afternoons, bleached Bondi mornings and dimly lit laneway cocktail bars in Melbourne alike. The challenge arrives the moment you want the outfit to say something more. A flash of cobalt from a clutch, a slash of fuchsia at the wrist, a butter-soft yellow boot that stops traffic on George Street: this is where brand-led accessories earn their keep, turning the dependable black base into a canvas for confident colour.

GUESS and Marciano have built entire seasonal stories around the idea of contrast, and the current accessory offer is no exception. Saturated leathers, embellished hardware and logo-anchored finishes are designed to lift a neutral foundation rather than disappear into one. The five ideas ahead explore how one well-chosen piece — or a carefully layered few — can recalibrate an all-black look without sacrificing the polish that drew you to it in the first place. Each approach works across the Australian calendar, from spring race-day garden parties to winter rooftop dinners in Sydney's CBD.

Start with a Statement Bag

A handbag is often the first thing someone scans on a black outfit, which makes it the most efficient place to introduce colour. A ruby-red patent tote against head-to-toe black reads as deliberate and editorial rather than accidental, the kind of combination worth photographing outside a Brisbane café or on the steps of a Sydney gallery. Marciano's structured bucket bags in jewel tones are particularly effective because their hardware catches the light, multiplying the visual impact without crowding the rest of the look.

For daytime events, consider the crossbody. Smaller in scale but high in contrast, a citrus-yellow or cobalt crossbody against a black shirt dress or tailored jumpsuit is a combination the GUESS design team returns to season after season. The trick is restraint in the rest of the silhouette: keep fabrics matte, keep other accessories minimal, and let the bag lead. When the sun sets over the harbour or the air cools in Adelaide's foothills, the same approach translates to compact evening clutches in saturated velvet or croc-embossed finishes.

Australia's retail calendar gives plenty of excuses to experiment. Boxing Day markdowns, end-of-financial-year wardrobe refreshes and the lead-up to the Spring Racing Carnival all create natural moments to invest in a single hero bag. Buy it, build two or three outfits around it, then decide whether it earns a permanent place in the wardrobe.

Lift the Look from the Ground Up

Footwear is the most underrated way to brighten an all-black base. Because most of the visual weight of a black outfit sits at the torso, a coloured shoe — even a quiet one — can shift the entire mood of an ensemble without anyone quite being able to name the change. Saturated sneakers, ankle boots in oxblood, or a pair of pointed heels in electric blue are all easy wins for the Australian transition wardrobes that swing from chilly June mornings to warmer afternoons.

For race-day styling, a coloured heel in a satin finish pairs beautifully with a structured black dress, particularly when the silhouette is mid-length and the accessories on top are kept deliberately quiet. Marciano's pointed courts and block-heeled sandals in seasonal brights were conceived for exactly this kind of moment. Pair them with minimal jewellery and a sleek black clutch, and the colour at the feet does the talking. For off-duty days spent wandering Melbourne's laneways or a weekend at Sydney's Bondi, bright sneakers in leather or canvas carry the look from casual brunch to a sunset walk without needing a wardrobe change.

The styling rule is straightforward. Treat coloured shoes the way you would treat a bold lipstick: choose one anchor colour, commit to it across the foot, and resist the urge to repeat it elsewhere. The eye will find its way down to it regardless.

Layer Jewellery in Unexpected Tones

Jewellery is typically associated with metallic neutrals, but the new generation of GUESS and Marciano pieces plays with enamel, resin and coloured stones to create a louder conversation. Stacked enamel bangles in cherry red, drop earrings in emerald, or a watch with a coloured leather strap each provide a subtle — or not so subtle — colour moment against a black cuff or neckline.

Layering matters more than single pieces here. Two or three coordinated tones worn close together create a richer story than one statement item worn alone. Think a gold chain paired with a chunky resin pendant, or a slim enamel cuff stacked against a deep cherry leather strap. Against a black knit, the effect is genuinely arresting, and the pieces read as deliberate rather than decorative. The same combination photographs beautifully under low restaurant lighting, which is why evening occasions are the natural home for this approach.

For Australians watching their budgets, layering small coloured pieces is also a smart way to enter the brand accessory world without committing to a single high-impact buy. Build the collection across sales periods or GUESS List rewards, and treat each new piece as a building block in a more expressive outfit vocabulary.

Use Scarves, Belts and Hair Accessories

Small accessories can carry surprisingly large colour payloads. A printed silk scarf tied at the neck, knotted to a handbag, or wrapped loosely through the hair transforms a black top and tailored pant without changing a single other element. Belts, often overlooked, can re-cut the silhouette and introduce a band of saturated leather at the waist, while headbands, scrunchies and oversized clips return to the spotlight as quietly expressive punctuation.

Scarves in particular offer the broadest range, from heritage monogram prints to oversized floral panels in painterly palettes. They suit the Australian climate beautifully because they can be removed and re-tied as temperatures shift across a single day — practical as well as expressive. A silk square in marigold and cobalt paired with a white shirt and black cigarette pant reads as instantly polished, while a fine wool scarf in rust against a black winter coat feels pulled from a European travel wardrobe.

GUESS often releases hair accessories in matching family prints, which makes mixing them with a coordinating handbag or scarf almost effortless. For office-to-evening styling, this is a particularly valuable shortcut: keep the foundation black, then swap one piece of hairwear for another and the entire mood of the outfit pivots.

Introduce a Coloured Outer Layer

The fifth approach commits to colour at the outermost layer. A vibrant trench, a bold wool coat or a sharply tailored blazer in cobalt, scarlet or butterscotch makes every black outfit beneath it feel newly considered. For Australians navigating air-conditioned offices, winter weekends and unpredictable shoulder seasons, this is also one of the most wearable strategies: the colour stands alone, and the rest of the outfit stays quietly efficient.

Marciano's blazer collection offers some of the easiest entry points, particularly the cropped and oversized cuts in saturated wool or bonded crepe. Worn open over a black roll-neck and tailored pant, a coloured blazer reframes the entire silhouette. For cooler climates around Canberra, Hobart or Melbourne's outer suburbs, a long wool coat in a deep berry or forest tone does the same job with more drama, swamping rather than skimming the figure.

Avoid the trap of matching the coat colour to anything else in the outfit. The coat is the point. Everything beneath it should recede, leaving the colour to carry the visual story from morning meetings to after-work drinks.

Accessory Type Best Moment Effort Level Visual Impact
Statement bag Day to evening Low High
Coloured footwear All day Medium Medium
Layered jewellery Evening, events Medium Medium to high
Scarves and belts Transitional dressing Low Medium
Coloured outerwear Cool weather High Very high

Wearing black as the base, whether dressing for a wedding in the Barossa, a long lunch on Brisbane's James Street or a winter weekend at the snow, leaves room for one confident colour decision. Read the accessory guide for inspiration on pieces that lift the wardrobe you already own, then explore the outfit playbook to see how the GUESS community is wearing the season's brightest shades. Joining the GUESS List unlocks first access to new-season drops, sweepstakes entries and member-only events at flagship stores across Sydney, Melbourne and beyond.

Circular fashion-editorial image in soft mauve-pink tones, elegant and aspirational

Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

Circular image in dusty teal tones suggesting a lively in-store event atmosphere

In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

Circular image in warm brown-gray tones, thoughtful and grounded mood

#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

Follow @GUESS and @Marciano on Instagram