Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
The new high-waisted flare jean for a retro silhouette
The New High-Waisted Flare Jean revives a distinctly 1970s shape with a clean, modern finish. Its snug waist sits at the natural waist, follows the hips and opens into a flowing leg below the knee. That combination creates a longer line and gives simple tops more presence. Worn with a tucked shirt or cropped knit, it becomes an easy foundation for polished day dressing, after-work plans and weekend outfits that still feel unmistakably retro.
The flare is the detail that changes the whole proportion, yet the best styling remains understated. A narrow belt can define the waist, minimal jewellery lets the silhouette lead, and the right shoe decides whether the result feels casual or dressed up. Australian wardrobes need that flexibility: the same pair can move from a warm Brisbane afternoon to a cool Melbourne evening with a change of layers. It is a trend-led piece with enough structure to stay in regular rotation.
The fitted waist and longer line
The strongest flared jeans keep the fit neat through the waist and upper leg before easing out lower down. This controlled shape creates visual balance without making the garment look oversized. A high rise also gives tucked-in tops room to sit smoothly rather than bunching around the waistband, making it particularly effective with a fitted shirt, narrow sweater or cropped jacket.
The wider hem draws the eye downwards, which can make the wearer appear taller and give ordinary separates a more considered proportion. It also works with a waistband that sits comfortably beneath the bust or directly at the natural waist. Trying both placements can reveal whether the jean feels more modern with the waist defined or more relaxed with a slightly lower rise.
Proportion is just as important as the cut. If the upper half is already voluminous, a close-fitting top keeps the flare from overwhelming the body. If the top is simple, the jean becomes the focal point and needs only one deliberate accessory. The result should feel balanced, rather than like the trend has been allowed to take over.
Finding your fit in the Australian market
Shopping for jeans in Australia is easier when garment measurements take priority over the size label. Brands can interpret the same size differently, particularly around the waist, hip and length of the inseam. Measurements from the waistband to the hem are especially useful for flared jeans because the wider leg changes how much length is needed above the shoe.
Australian consumer prices are generally shown in Australian dollars and include 10% GST, making budget comparisons more straightforward. Major fashion precincts, department stores, branded boutiques and online marketplaces provide different ways to see the wash and fit in person. Trying a pair while standing, sitting and walking is useful, as a jean that feels restrictive when seated may not flatter the way it looks in a mirror.
For online shoppers, checking the product measurements and reviewing the retailer’s fit guidance can prevent an exchange. If the garment has a manufacturing fault, the Australian Consumer Law’s consumer guarantees generally require a repair, replacement or refund where those remedies are reasonable. Most clothing must also meet Australian textile labelling standards, including fibre-content and safe-washing information, so care requirements are clear before the purchase.
Choosing a wash for every plan
Denim wash affects the mood of the flared silhouette as much as the cut does. A classic mid-blue creates a familiar foundation, while a darker rinse sharpens the waist and makes the leg appear especially clean. Lighter and faded finishes bring a sunnier, more casual quality that suits the relaxed spirit of the original 1970s reference.
For a balanced weekday outfit, pair a classic or dark wash with a tucked white shirt and a close-fitting layer. A washed black jean can shift into dinner plans when styled with a ribbed top, slim belt and polished footwear. Lighter washes feel natural with cream knitwear, relaxed shirts and flat leather shoes.
Shoes influence the hem as much as the clothes above it. A pointed toe or neat boot continues the narrow line into the foot, while a chunky sole adds contrast and a contemporary edge. The leg opening should either skim the shoe or fall with intentional length, depending on the chosen inseam and the overall proportion being created.
| Denim wash | Visual effect | Easy pairing | Australian occasion |
|---|---|---|---|
| Classic blue | Traditional, versatile and clean | White tee, fitted knit, pointed shoe | Commutes, lunches and relaxed weekends |
| Washed black | Dark, streamlined and evening-ready | Ribbed top, slim belt, ankle boot | Work dinners and after-dark plans |
| Light rinse | Soft, faded and distinctly retro | Cream blouse, tan bag, flat sandal | Markets, brunch and warm afternoons |
| Ecru | Bright, tonal and fashion-forward | Brown accessories, sleeveless top, loafer | Lunches and summer gatherings |
Building a balanced retro outfit
A cropped T-shirt is one of the simplest companions for the high waist. Leaving a small section of skin visible between the top and waistband clarifies the silhouette, while a tucked blouse or narrow knit creates a more polished version of the same idea. The flared hem supplies enough detail, so the upper half can remain clean and free of complicated layering.
For sharper dressing, add a structured blazer, fitted knit and slim belt. The jacket softens the retro reference and brings the outfit closer to contemporary workwear. Denim can also work with fluid fabrics, provided the contrast remains controlled: a crisp poplin shirt or silk blouse will look intentional beside the heavier texture of the jean.
Utility pieces can provide contrast without overwhelming the shape. The cargo styling guide explains how to balance cargo trousers with fitted layers and considered footwear. Applying the same restraint to a cargo jacket over the flare keeps the outfit cohesive, especially when both pieces share a similar colour family.
Accessories should reinforce the chosen mood rather than compete with the jean. A gold buckle, sculptural bag or simple pendant can introduce a late-1970s note, while brown leather and tonal accessories suit lighter washes. For a modern finish, keep the jewellery minimal and allow the waistband, leg opening and footwear to provide the visual interest.
From city routines to weekend escapes
Australian city dressing changes with the forecast, and flared jeans adapt well to that rhythm. In Sydney, the jean can sit under a lightweight jacket for a coastal walk or transition directly from work into dinner. Melbourne’s changeable conditions make a fitted roll-neck or removable overshirt useful, adding warmth without hiding the high waist.
Brisbane’s warmer weather calls for breathable tops and an ankle-groomed or cropped jean when the length allows. A market trip, café stop or short trip north can be handled with a fitted tee, flat sandal and roomy tote. In Perth, the stronger sun makes lighter denim and simple summer layers especially appealing, while the clean flare remains useful for evenings when the temperature drops.
Everyday Australian habits reward adaptable clothing. Jeans that hold their shape during a train journey, relaxed afternoon at the beach or lunch in a sunlit courtyard can look just as considered as an outfit chosen for an event. A compact layer and comfortable shoes make the transition easier, especially when the hem needs to work with sandals, loafers or boots.
Footwear sets the final rhythm. For a sleek 1970s line, explore the latest footwear drop and look for pointed-toe pumps, slim ankle boots or low block heels. These shapes continue the flare without adding unnecessary bulk, while a substantial platform can shift the same jean toward a more fashion-forward street style.
Shop the look and make it yours
Before choosing a size, compare the waist, hip and inseam measurements with a pair of jeans already worn well. The rise should feel secure without pressing into the waist, and there should be enough room through the hip to sit and walk comfortably. Checking the finish under different lights can also reveal whether the wash suits the wardrobe better than expected.
Care helps the shape last. Follow the garment’s washing instructions, use the appropriate detergent and avoid over-washing when the label permits it. Hanging the jean by its waistband and allowing it to dry naturally can reduce stress on the waistband and preserve the smooth fall of the flared leg. Small repairs at the hem or pocket can also extend its life.
Shop GUESS and Marciano online or in store, select the preferred wash and fit, and build a wardrobe around the new high-waisted flare jean for a retro silhouette with contemporary relevance.
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.