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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Official Rules For The Birthday Month Bonus Points Promotion

A birthday is a natural moment for a personal reward, and the GUESS List birthday month bonus points promotion gives eligible members an additional reason to shop, browse, and engage with the brand. Like any loyalty offer, the benefit is governed by specific terms that explain who qualifies, when the bonus applies, and how points are credited.

The promotion should be understood through its current official rules rather than through a general description, social post, email preview, or in-store conversation. Those rules determine the controlling details, including enrollment requirements, the designated birthday period, qualifying purchases, exclusions, and the treatment of returns or canceled transactions.

This guide explains the key areas shoppers should review before using the birthday reward. It is designed to make the terms easier to follow while recognizing that the published promotion rules always take priority if a detail changes or a question arises.

Eligibility Depends On An Active Loyalty Profile

The birthday month benefit is connected to the GUESS List loyalty program. To receive a promotional point bonus, a shopper generally needs to be an eligible member with an active account and a birthday recorded in the required account field. A customer who has not joined the program, has incomplete information, or has an account that cannot be verified may not qualify for the offer.

The timing of registration can also matter. Official rules may specify that a member must enroll before a stated cutoff, add a birthday before the birthday month begins, or remain subscribed and active during the promotional period. Entering a birthday after a purchase has already been made does not necessarily make that transaction eligible.

Members should check their loyalty profile before shopping. The name, email address, birthday, and account status should be accurate and consistent with the information used at checkout. If the promotion is delivered through a personal email, mobile account, digital wallet, or loyalty ID, the member may need to identify that account during the transaction.

The Birthday Month Sets The Earning Window

A birthday month promotion usually applies during the calendar month associated with the member’s birthday, rather than on one isolated birthday date. That distinction is important. A member whose birthday falls in October may have a qualifying period that runs through October, while a member shopping immediately before or after that month may receive ordinary points instead of the bonus.

The official rules establish whether the benefit begins on the first day of the month, starts after a member receives a notification, or follows another stated schedule. They may also explain whether the promotion uses local time, the time zone connected to the participating store, or the timestamp attached to an online order.

A purchase placed during the qualifying month may still be subject to fulfillment or shipment conditions. For online shopping, the rules may define eligibility by order date, payment date, shipment date, or another event. Reading this provision prevents confusion when an order is placed near the beginning or end of the promotional window.

The offer should not be assumed to renew, roll over, or remain available after the birthday month ends. Unless the terms expressly say otherwise, an unused birthday bonus generally expires with the applicable promotional period.

Qualifying Purchases And Point Calculations

The bonus may apply to eligible merchandise purchased through participating GUESS or Marciano channels, but the definition of a qualifying purchase is controlled by the official terms. Certain categories, payment methods, locations, or transaction types may be excluded. A promotion can also distinguish between purchases made in a retail store, on an official website, through an approved mobile experience, or during a special event.

Point calculations may be based on the amount paid for eligible merchandise after discounts, or they may use another formula described in the rules. Taxes, shipping charges, gift wrapping, alterations, duties, and other fees may not count toward the point total. A coupon or markdown can reduce the qualifying amount even when the original price appears on the receipt.

Members should also look for language about combining offers. The birthday bonus may be available alongside ordinary loyalty earnings, or the rules may state that it cannot be combined with selected promotions, employee discounts, gift card purchases, or other point multipliers. The presence of a discount does not automatically mean that every other reward applies.

Rule Area What To Check Why It Matters
Membership Active GUESS List enrollment and accurate profile details An incomplete or inactive account may prevent eligibility
Birthday information Required birthday entry and any registration deadline The benefit may depend on when the birthday was added
Qualifying period Start and end dates for the birthday month Purchases outside the window may earn standard points only
Purchase types Participating stores, websites, categories, and channels Some transactions or products may be excluded
Point basis Eligible merchandise total and excluded fees Discounts, tax, and shipping may affect the calculation
Offer combinations Whether the benefit can be stacked with other promotions A separate coupon may change the points awarded
Returns Reversal or adjustment of points after a return Refunded purchases may remove the original bonus
Account limits One benefit per member, account, or birthday period Duplicate accounts may not create additional eligibility

Returns Can Change The Final Balance

Points are generally connected to completed qualifying activity. If merchandise is returned, partially refunded, canceled, or exchanged under circumstances covered by the rules, the points connected to that transaction may be reduced or removed. This can include the birthday bonus as well as the standard points earned from the same purchase.

The adjustment may not appear immediately. Loyalty accounts can update after the return is processed, after a refund is issued, or after the transaction is reconciled between a store and the loyalty system. A member who spends points before a return adjustment is posted could see a revised balance or another account correction.

A partial return deserves special attention. If only some items are returned, the final eligible purchase amount may be recalculated. The rules may also treat an exchange differently from a refund, especially when the replacement item has a different price or is purchased outside the promotional period.

Keep the original receipt, order confirmation, and any loyalty notification until the account balance is settled. If the awarded amount does not match the written terms, those records can help customer service review the transaction.

Exclusions, Limits, And Account Integrity

Promotional rules commonly exclude purchases of gift cards, prior transactions, shipping charges, taxes, and other non-merchandise amounts. They may also exclude purchases made through unauthorized sellers, transactions later identified as fraudulent, or orders canceled because inventory was unavailable. The specific exclusions for this promotion should be read in the current rules before relying on a projected point total.

A limit may apply to the number of birthday bonuses a member can receive. The offer could be restricted to one qualifying benefit per member, per account, or per calendar year. Creating duplicate accounts, changing birthday information to obtain multiple rewards, or transferring a personal offer to another person may violate the terms and lead to cancellation of points or account action.

The rules may reserve the right to correct technical errors, suspend suspicious activity, or end the promotion if circumstances make continuation impractical. Such language is standard in many loyalty offers, but it still matters to members. A screenshot of an offer or a remembered email cannot override the current official terms.

Privacy provisions are relevant as well. Birthday information is used to administer the loyalty benefit and may be handled under the brand’s privacy policy. Members should review those policies and keep account credentials secure, especially when accessing a reward through a shared device or public network.

Practical Ways To Read The Fine Print

The clearest way to evaluate the offer is to separate eligibility from earning. First, confirm that the account qualifies and that the birthday information was submitted on time. Next, identify the dates and channels that count. Finally, calculate the expected points using the eligible purchase amount rather than the full checkout total.

Brand content can provide useful context around promotions and events. For example, the GUESS Journal platform brings together campaign news, style features, retail updates, and customer-focused information. Editorial content can help members discover seasonal collections, but the official promotion rules remain the source for legal requirements and point calculations.

A member planning to attend a brand experience should also distinguish event participation from loyalty eligibility. An in-store event, sweepstakes, or campaign activation may have separate terms. Style planning can be part of the experience; the runway show guide offers an example of editorial guidance that is separate from a points promotion’s legal conditions.

Steps To Protect Your Bonus

  • Review the current official rules before making a purchase during the birthday month.
  • Confirm that your GUESS List account is active and that your birthday and contact details are accurate.
  • Check whether the transaction channel, product category, payment method, and purchase amount qualify.
  • Save receipts, order confirmations, promotional emails, and screenshots until the points appear correctly.
  • Recheck your balance after any return, cancellation, exchange, or partial refund.

When Points Should Appear

The terms may state that bonus points are awarded immediately, after a transaction is completed, or within a specified number of days. Online orders can involve a different posting schedule from store purchases because the system may wait for shipment, delivery, or the end of a return window.

A missing balance does not always mean that the promotion failed. The account may still be processing the order, the transaction may have been recorded under a different loyalty profile, or the purchase may have included an excluded item. Compare the receipt with the rules before contacting support.

If the points remain missing after the stated processing period, contact the appropriate GUESS customer service channel with the relevant details. Include the account email, transaction date, order or receipt number, store or website used, and a clear description of the issue. Avoid sending passwords or unnecessary payment information.

The promotion’s official rules may also identify the governing law, dispute process, brand contact information, and procedures for reporting an error. These provisions are easy to overlook because they appear after the earning conditions, yet they explain how unresolved questions are handled.

Use The Benefit With Confidence

A birthday month bonus is easiest to use when the rules are treated as a checklist rather than a last-minute detail. Verify membership first, confirm the qualifying window, calculate points from eligible merchandise, and preserve transaction records until the account reflects the correct result.

Visit the official GUESS Journal and review the latest promotion information before shopping. By checking the current terms and keeping your loyalty profile accurate, you can enjoy the birthday-month benefit with a clear understanding of when bonus points apply and what conditions govern them.

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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