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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Five Denim Trends Returning For Fall Style

Denim has a way of moving through fashion in cycles, but its return is rarely an exact repeat. This fall, familiar silhouettes and finishes are coming back with cleaner proportions, richer washes, and styling ideas that feel made for everyday wardrobes. The result is denim that carries a sense of nostalgia while still fitting naturally into a modern closet.

For GUESS and Marciano, denim remains a foundation for self-expression. A pair of jeans can anchor a polished evening look, give structure to casual layers, or bring a relaxed attitude to tailored pieces. Seasonal updates are appearing across jeans, skirts, jackets, and coordinated sets, giving denim fans plenty of ways to refresh their rotation.

The strongest comeback looks balance recognizable details with current styling. Think fuller legs with fitted tops, dark indigo with metallic accessories, and head-to-toe denim broken up by contrasting textures. These five directions make the fall denim revival feel versatile rather than costume-like.

Full-Length Wide Legs Make A Strong Return

Wide-leg jeans are reclaiming their place as a key fall silhouette. The shape offers room through the hip and thigh before falling into a long, fluid leg, creating movement that feels both relaxed and considered. A high waist can add definition, while a mid-rise version gives the look a more casual, effortless attitude.

The easiest way to style a generous leg is to create contrast above it. A fitted knit, tucked-in shirt, or cropped jacket helps keep the proportions balanced without making the outfit feel overly structured. For a more directional GUESS-inspired look, try wide-leg denim with a sharp leather jacket and pointed boots.

The hem matters as much as the cut. Full-length jeans that skim the top of a boot feel polished, while a slightly longer hem creates a dramatic puddling effect with platforms. Keep accessories streamlined when the denim has significant volume, allowing the silhouette to remain the focus.

Dark Washes Bring Denim Into Evening

Deep indigo, inky blue, and nearly black denim are returning as alternatives to traditional evening trousers. These darker finishes look refined under low lighting and pair easily with satin, velvet, faux leather, and metallic accents. A clean dark wash also gives casual denim a more elevated presence.

For daytime, style a dark denim skirt with a soft sweater and tall boots. After sunset, the same skirt can take on a new mood with a sculptural top, statement jewelry, and a compact shoulder bag. Dark jeans offer the same flexibility: a simple knit works for daytime, while a fitted bodysuit and heeled boots create a sharper night-out option. The bodysuit styling guide offers useful direction for building that streamlined combination.

Finishing details make this trend especially wearable. Look for clean seams, subtle hardware, and a finish that lets the texture of the denim speak for itself. A rich wash can also make a denim jacket feel less utilitarian, particularly when worn over a silky blouse or a dress with a fluid hem.

Bootcut Shapes Rebalance The Silhouette

Bootcut denim is returning with a more measured flare. Rather than dramatically widening at the ankle, current versions often keep the leg sleek before opening just enough to sit neatly over a boot or pointed shoe. That small shift creates a long, balanced line without sacrificing comfort.

This shape works well with fitted layers, but it can also handle relaxed styling. Pair mid-rise bootcut jeans with a tucked-in white shirt, a cropped cardigan, or a short bomber jacket. To update the classic combination, choose modern accessories such as angular sunglasses, a structured belt, or a metallic mini bag.

A white tee is another natural partner for bootcut denim, especially when the outfit needs a clean starting point. The white tee guide shows how a familiar basic can feel more intentional through fabric, fit, and layering. Add a tailored blazer or a denim jacket in a slightly different shade for an easy fall uniform.

Denim-On-Denim Gets More Intentional

The Canadian tuxedo is returning, but this season’s version depends on contrast rather than perfect matching. Different washes, weights, or textures can make a denim-on-denim outfit feel styled instead of uniform. Try a pale denim shirt with dark jeans, or combine a structured jacket with a softer denim skirt.

Proportion is another way to give the pairing a contemporary finish. A cropped trucker jacket can sharpen a long denim skirt, while an oversized shirt works well with slim jeans or a narrow midi silhouette. If both pieces are loose, define the waist with a belt or a tucked front.

Accessories can shift the mood quickly. Western-inspired boots and a suede bag emphasize denim’s heritage, while sleek heels and polished jewelry make the combination more metropolitan. A simple knit layered beneath the shirt adds warmth and creates a useful break between two blue pieces.

Denim Direction Overall Mood Styling Partner Best Fall Setting
Wide-leg jeans Relaxed and directional Fitted knit or cropped jacket City days and casual events
Dark indigo denim Polished and refined Satin top or tailored blazer Dinner and evening plans
Bootcut jeans Balanced and elongated Bodysuit or tucked tee Day-to-night dressing
Denim-on-denim Confident and casual Contrasting wash or texture Weekend outings
Embellished and repaired details Collected and expressive Simple layers and minimal shoes Concerts, parties, and street style

Vintage Details Return With A Personal Touch

The fifth comeback direction is decorative denim: patchwork, visible repairs, contrast stitching, frayed edges, cargo pockets, and carefully placed embellishment. These details recall vintage finds without requiring an entire outfit to look archival. A single expressive piece can give a familiar wardrobe a stronger point of view.

Patchwork jeans work best when the rest of the look is relatively quiet. Pair them with a solid sweater, a clean tank, or a crisp button-down so the construction remains visible. Embellished denim jackets can play a similar role over a simple dress or monochrome base, making them useful for transitional weather.

Details also create an opportunity to make denim feel more personal. A repaired seam, unusual pocket, or contrast panel can suggest the character of a well-loved garment while still looking intentional. For shoppers drawn to GUESS denim, these elements connect the season’s nostalgia with the brand’s confident, expressive approach to fashion.

Fall events provide a natural setting for this trend. A decorated denim mini with tights and boots can move from an afternoon gathering into an evening celebration, while a statement jacket brings personality to a simple black outfit. The key is to select one focal detail and let it lead the styling.

Build A Seasonal Denim Rotation

A practical denim wardrobe does not need every trend in the same intensity. Start with the silhouette that fits your existing style, then add one updated wash or detail. Someone who lives in skinny jeans might begin with a refined bootcut, while a fan of relaxed shapes could explore a fuller leg or a long denim skirt.

The most versatile pieces can shift between settings with a change of styling. Dark jeans may suit a workday with a blazer and loafers, then become evening-ready with a fitted top and heels. A denim jacket can move from a lightweight outer layer to an indoor styling piece over a dress or long-sleeve knit.

Use color and texture to keep the rotation feeling fresh. Cream knits, chocolate brown leather, burgundy accessories, and brushed metal jewelry all complement fall denim without competing with it. When the denim itself has strong detailing, neutral layers make the outfit easier to wear.

Simple Ways To Refresh Your Denim

A few focused styling decisions can make familiar jeans feel current. These recommendations keep the focus on fit, proportion, and versatility while allowing personal style to shape the final look.

  • Pair wide-leg or bootcut jeans with a shorter jacket to define the waist and preserve the length of the silhouette.
  • Use dark indigo denim when you want a casual outfit to feel appropriate for dinner, events, or evening plans.
  • Mix denim washes rather than matching them exactly, especially when creating a jacket-and-jeans combination.
  • Balance decorative denim with clean basics, such as a fine knit, a simple blouse, or a well-cut tee.
  • Change the character of a look through footwear: boots add seasonal weight, heels sharpen the outfit, and sneakers keep it relaxed.

Denim also has a strong connection to community and shared experience. Events such as Denim Day Europe show how the fabric can represent more than everyday style, bringing people together through a recognizable and expressive wardrobe staple. That cultural familiarity helps explain why denim can return season after season while still feeling personal.

Explore the latest fall denim stories, fashion editorials, and brand experiences through GUESS Journal, then bring the season’s strongest silhouettes into your own wardrobe. Follow GUESS and Marciano for new style inspiration, retail moments, and opportunities to make these returning trends your own.

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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