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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Five accessories from the new collection that make great gifts

Finding the right gift for someone who already owns everything can feel like searching for a needle in a Sydney haystack. The newest GUESS and Marciano accessories offer a way through the dilemma: pieces with personality, polished finishes, and the kind of details that read thoughtful without trying too hard. Whether the recipient lives for Melbourne Cup style, prefers quiet Sunday brunches in Brisbane, or treats Pitt Street Mall like a personal runway, the latest drop has something designed to land well.

Each piece below was chosen because it works across wardrobes, generations, and the kind of moments Australians actually celebrate. From a versatile mini bag that handles a Bondi-to-Bowral weekend to a pair of sunglasses ready for a long lunch in Cottesloe, these are gifts that keep showing up in the wearer's rotation long after the wrapping paper has been folded away.

The mini crossbody that earns its place

The newest mini crossbody bags arrive in buttery faux leather and pebble-grain finishes, sized to hold a phone, a card case, and the small essentials that travel everywhere. Adjustable straps make them ideal for layering over knits in Adelaide's milder winters or for hands-free weekends spent wandering South Melbourne Market. Two zip compartments and an internal card slot keep the silhouette clean, while tonal hardware keeps the look refined enough for evening. The strap length also allows the bag to sit high on the ribs for a sportier line, or lower on the hip for a slightly undone feel.

Inside the new collection, the crossbody sits at the top of the gift list because it pairs with denim, slip dresses, oversized blazers, and everything in between. A neutral caramel or deep noir shade slips under the radar until it becomes the bag the recipient reaches for first. For Australians building a capsule wardrobe, it functions as the everyday hero, equally at home during a Sunday drive to the Mornington Peninsula, a coffee meeting in Surry Hills, or a quick stop at a country bakery on the way home from a long weekend. The fact that it travels well in a cabin bag only adds to its appeal as a gift for the frequent flyer.

Layered chains for race day and beyond

Layered necklaces have become a quiet signature of the GUESS aesthetic, and the new collection leans into the trend with mixed-metal chains, crystal-encrusted stations, and delicate pendants that catch the light. Worn together, they create depth at the neckline of a slip dress, a structured blazer, or the kind of wide-brimmed look seen at Flemington during Melbourne Cup Carnival. Worn separately, they slip into weekday wardrobes without missing a beat. Layering three to four pieces at slightly different lengths adds movement, while a single statement chain can hold its own against a high neckline.

The standout gift from the line is the multi-strand set, which arrives boxed and ready to present. For the friend who treats Derby Day like her own personal holiday, this is the piece she will keep reaching for across every spring racing fixture. It also works beautifully at a Northbridge wine bar, an open-air cinema in Fremantle, or anywhere the lighting asks for a little shimmer. The set can be split later as the relationship with the pieces deepens: one chain worn daily, the others saved for occasions that ask for a touch more.

The logo watch that marks the moment

A watch has always carried weight beyond its function, and the newest logo-forward styles from GUESS lean into that tradition. Stainless steel link bracelets in silver and two-tone finishes sit alongside softer mesh straps in rose and champagne tones. Each dial carries the brand's signature detailing, with date windows and Roman numeral accents on select pieces. Smaller dial sizes feel distinctly modern, while the larger faces carry a classic, considered mood. Both versions pair well with everything from a breton stripe to a wedding guest dress.

These watches land beautifully as milestone gifts: a graduation, a promotion, a first trip overseas, or simply a Tuesday that deserves marking. They are also versatile enough to work as a couple's gift, with matching his-and-hers styles that share a design language without being identical. For Australians looking to elevate a wardrobe staple, the watch carries presence without shouting, which is exactly the kind of restraint that ages well. It also transitions between settings with ease, holding its own at a boardroom breakfast, a Friday lunch, and a weekend wedding in the same week.

If the recipient already owns a favourite piece of jewellery or a leather bag, pairing the watch with a short handwritten note explaining how to care for it keeps the gesture feeling considered for years to come. The note becomes part of the gift, and the recipient learns the small habits that keep the piece looking new.

Oversized frames for sun-soaked days

Australian summers are unforgiving, and the right pair of sunglasses does more than complete an outfit. The newest collection offers oversized square frames, soft cat-eye silhouettes, and classic aviators in gradients and mirrored finishes. Polarised lenses come standard across most styles, which matters for long afternoons spent on a Bondi balcony, a verandah brunch in Noosa, or a road trip along the Great Ocean Road. UV protection matters just as much in Perth winters, where clear skies still demand coverage.

For gift-givers, sunglasses carry an advantage: most people are due for a new pair. Frames wear out, lens coatings fade, and styles shift. A polished pair tucked into a velvet pouch feels substantial in the hand, even before the wearer tries them on. Pair them with a playlist for a coastal drive and a handwritten card, and the gift becomes a whole experience. The act of opening sunglasses tends to feel indulgent, which gives the gift a small celebration of its own.

The cat-eye styles lean feminine and editorial, the aviators feel timeless and slightly retro, and the oversized squares look like they belong on the cover of a quarterly magazine. Choosing between them comes down to the recipient's existing rotation and the silhouettes they tend to favour. Round faces often suit square frames, while sharper jawlines pair well with softer curves. When in doubt, a classic aviator tends to flatter almost everyone, making it the safest choice for the trickiest recipient on the list.

Piece Best moment Recipient style Care level
Mini crossbody Everyday carry The capsule builder Low
Layered chains Race day, evenings The glam dresser Low
Logo watch Milestone gifting The traditionalist Medium
Oversized sunglasses Summer road trips The coastal regular Low
Statement belt Wardrobe refresh The quiet maximalist Medium

The statement belt with quiet power

Belts are often overlooked as gifts, which makes them quietly powerful. The newest leather and chain-link styles arrive in widths ranging from slim to cinching, with statement buckles in brushed gold, antiqued silver, and crystal-set designs. A wide leather version cinches a trench coat, throws shape into a simple shirtdress, or grounds wide-leg denim for cooler months. Slimmer styles tuck easily through narrower belt loops and work as a finishing touch on knits, blazers, and lightweight wool trousers across a long Australian winter.

For Australians who travel often between cities, a well-made belt becomes a styling anchor. It transforms a carry-on wardrobe of essentials into three or four different looks across a long weekend in Hobart or a quick city swap between Sydney and Melbourne. The chain-link versions lean more evening, working over a slip dress, a jumpsuit, or a tailored suit when after-dark events call for a little extra hardware. Worn at the natural waist, the belt emphasises the silhouette. Worn low on the hips, it brings a softer, more relaxed energy.

Presentation that feels personal

Gift-giving in Australia leans relaxed but still values the small touches. Skip the standard department store wrap and consider a heavy paper in a single colour, tied with a satin ribbon and a sprig of eucalyptus tucked under the knot. A handwritten card explaining why this piece was chosen turns the moment into something the recipient will remember long after the ribbon is untied. Keep the card short and specific: a memory shared, an inside joke, or a small reason the gift felt right.

Trunk shows, styling appointments, and limited-edition drops happen regularly across the country, and upcoming in-store events often include complimentary gift wrapping, monogramming services, or early access to seasonal pieces. Timing the gift around one of these moments can turn a beautiful accessory into a full afternoon experience, with champagne, music, and the chance to try the collection on in person. Some stores also offer engraving on selected jewellery and watch styles, which lifts a beautiful gift into the heirloom category.

Pairing two smaller pieces from the new collection, such as a necklace with a pair of sunglasses, also works beautifully when the budget calls for something more modest. Presentation carries them across the line from nice to unforgettable. A small gift wrapped with care often lands harder than a larger one handed over without thought, and the recipient remembers the gesture long after the season turns.

Rewards that keep giving

For shoppers building a relationship with the brand, the GUESS List loyalty program turns every gift into the start of a longer story. Members earn points on every purchase, gain early access to seasonal drops, and receive invitations to private styling events held in flagship stores from Chadstone to Pacific Fair. Points can be redeemed toward future accessories, which makes January sales, EOFY promotions, and end-of-season clearances feel considerably more rewarding. Members also receive a yearly birthday reward, which often lines up perfectly with self-gifting season.

New members can explore how to earn bonus points through the official guide, which outlines everything from birthday rewards to referral perks. For the recipient who already loves the brand, a small starter card tucked inside the gift box points them toward perks they may not have known existed, and it extends the gesture well past the unwrapping. The guide also explains how points accumulate across in-store and online purchases, which matters for shoppers who split their time between the two.

A gift from the new collection does not need to be the most expensive item on the wish list to become the most worn. The right bag, the right chain, or the right pair of sunglasses becomes part of someone's daily life, and that is the kind of giving that lingers. Head into a flagship store this season, book a styling appointment, and let the new collection do the rest.

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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