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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

The High-Rise Wide-Leg Jean That Defines the Season

There's a reason the high-rise wide-leg jean has quietly taken over every playlist, café queue and Bondi sidewalk this season. After years of skinny domination and a brief love affair with the baggy, low-slung 90s revival, denim has settled into a silhouette that flatters, lengthens and actually moves with you. The new wave of cuts coming out of LA ateliers and landing in Australian fitting rooms is taller in the rise, looser through the leg, and far more grown-up than anything we've seen since the original boho era.

What makes this cut feel fresh is the balance it strikes. A high-rise wide-leg is structured where it matters — holding you through the waist and hips — then drapes away from the body in a long, unbroken line. The result reads polished with a blazer and undone with a ribbed tank, which is exactly the kind of versatility Australian wardrobes demand when the arvo can shift from a 28-degree workday to a chilly Fitzroy dinner.

Locally, the silhouette has been embraced in a very Aussie way. Rather than the fussier, fashion-editor takes seen overseas, women from Brisbane to Perth have been styling them back with white sneakers, vintage tees and the kind of easy linen shirting that defines the East Coast uniform. The wide-leg also solves a perennial denim problem: finding a pair that works with thongs, ankle boots and low-top runners without bunching or breaking at the wrong spot.

This guide breaks down what to look for, how to style it for the Southern Hemisphere calendar, and where to start if you're adding your first pair to a wardrobe that already leans relaxed, polished and just a touch undone.

Why High-Rise Wide-Leg Works Right Now

The high-rise wide-leg silhouette didn't arrive in a vacuum. It emerged as a reaction to the rigid, ultra-compressed fits that dominated the late 2010s, and it sits at the intersection of two strong trends: the return of 70s-inspired dressing and a broader appetite for denim that feels like soft trousers. The rise sits at or just above the natural waist, the leg falls straight from hip to hem, and there's volume — but volume with intention. It's the difference between wearing jeans and wearing a piece of clothing that happens to be denim.

Designers are leaning into details that elevate the cut. Think raw hems, full-length inseams designed to pool slightly over a loafer, and washes that range from a deep vintage indigo to a bleached, sun-faded ecru. The shape also photographs beautifully from behind — a small thing, perhaps, but anyone who has stood in line at a Surfers Paradise brunch spot knows the back view of a well-cut jean is half the outfit.

What's notable about this season's offering is how inclusive the rise heights have become. Many labels are now producing cuts at 11, 12 and 13-inch rises, giving wearers a real choice between a true waist-hugging vintage feel and a slightly lower, modern-high sit. The wide-leg itself has also been refined: less clownishly flared, more tailored, often with a subtle taper toward the hem. If you've been nervous about wide-leg looking costume-y, this is the version that finally clears that hurdle.

Finding Your Perfect Fit and Wash

Fit is everything with this cut, and the wrong inseam will undo even the most expensive pair. As a rule, full-length wide-legs should kiss the top of your shoe with a small break — no more than a centimetre of fabric pooling. Cuffed versions can sit closer to the ankle, especially if you're planning to wear them with a chunky boot or a low-profile sneaker. If you're petite, look for brands offering a shorter inseam or be prepared to have your pair hemmed; a too-long wide-leg reads sloppy faster than any other silhouette.

Wash selection matters just as much. A clean, mid-blue indigo is the most versatile choice for an Australian wardrobe, pairing easily with everything from a crisp poplin shirt to a slouchy cotton knit. A vintage-inspired, lightly faded wash reads more casual and works a treat with weekend staples like a simple tee and leather sandals. Black and ecru are the bolder picks: black delivers a tailored, almost trouser-like finish, while ecru feels distinctly spring, especially against the kind of tan most Sydneysiders are chasing by September.

Rise is the silent hero of the whole look. A true 12-inch rise will sit at your natural waist and define your shape through the torso; an 11-inch rise offers a slightly lower, more relaxed feel without sliding into low-rise territory. If you're curvier through the hips, look for a contoured waistband or a hint of stretch in the denim — rigid 100% cotton has its appeal, but it can gape at the back waist on some figures. For a deeper look at the construction details that separate a good pair from a great one, the-making-of-a-viral walks through how signature denim pieces get engineered from first sketch to final fit.

Styling for the Australian Climate

Because Australia runs on the Southern Hemisphere calendar, this is technically a spring-into-summer shape for us — though honestly, a great pair of wide-legs pulls its weight from a windy July arvo in Melbourne straight through to a sticky January night in Darwin. The cut breathes better than a skinny or straight leg, which is a quiet win once the mercury climbs past 30.

For daytime, lean into the relaxed uniform the cut was made for: a fitted ribbed tank tucked in, a cotton tee knotted at the waist, or a simple linen button-up left loose over the top. Add a pair of leather slides, a raffia tote and you're sorted for anything from a Saturday morning at Paddy's Markets to a long lunch in Byron.

Silhouette Rise Leg Shape Best Footwear Wardrobe Mood
High-Rise Wide-Leg 11–13" Full, flowing Heels, mules, low-profile sneakers Polished, retro-modern
Mom Jean 10–12" Tapered, relaxed Chunky sneakers, ankle boots Casual, vintage
Skinny Jean Variable Fitted, narrow Knee-high boots, heels Sleek, streamlined
Straight Leg 9–11" Clean, even Loafers, boots, runners Classic, versatile

When the sun drops, swap the slides for a pointed mule or a sleek loafer and throw a structured jacket over your shoulders; the wide-leg holds its line beautifully under outerwear, which isn't always true of slouchier fits. Footwear is where most people go wrong. The wide-leg swallows most sneakers entirely, so choose a low-profile pair — Converse, Veja, or a sleek runner — if you're going casual. Boots should be ankle-height at most, otherwise the leg opening and the boot shaft start fighting each other. Heels are the cut's best friend: a block heel, a kitten heel, even a chunky platform lifts the proportions and prevents the fabric from dragging. If you need a hand editing the rest of your denim collection around this new hero piece, the finding your perfect fit guide breaks it down by body type and lifestyle.

The Denim Wardrobe Edit

If you're starting from scratch, the smart move is to build around a single hero pair rather than chasing every wash. One well-cut, mid-indigo high-rise wide-leg will out-style three cheaper pairs of varying silhouettes every time. From there, add strategically: a black pair for evenings, work and the kind of dinners where you want denim to read as a trouser, and perhaps a vintage-wash cropped version for weekend dressing.

The shape also plays nicely with pieces you already own. Tuck in a fitted knit, half-tuck a vintage band tee, or layer a cropped trench over the top and let the hem of the jean do the visual work. Belts are back in a serious way with this rise — a slim leather belt in tan or black sharpens the waist and adds polish. If you're carrying a little extra fabric through the midsection, a longer line top or an open shirt layered over a cami creates a flattering column without losing the rise's defining power.

Don't be afraid to wear them with pieces usually reserved for other cuts. A sequin cami under a wide-leg feels distinctly now, as does a slouchy cashmere jumper with the front tucked in. The rule is simple: let the jean be the clean, tailored line, and let everything else bring the texture, the colour, the personality. That's how the Australian set has been wearing them — with confidence, with ease, and usually with a flat white in hand.

Care, Longevity and Smart Shopping

A great pair of wide-legs is an investment, and treating them well stretches that investment considerably. Wash sparingly — a cold, gentle cycle every five to ten wears is plenty unless you've actually muddied a hem. Skip the dryer entirely; the heat breaks down elastane and shrinks the cotton in ways that distort the wide-leg drape. Hang them over a rail or fold along the inseam, and never iron the rise if you can help it.

When shopping, check the stitching at the waistband, the quality of the rivets, and whether the denim has any give. A 2–4% elastane content is the sweet spot for most bodies — enough to move, not so much that the knees bag out by lunchtime. Rigid 100% cotton is gorgeous but requires a break-in period and a more careful wash routine. Try on with the shoes you actually plan to wear, since the inseam behaves differently against a heel than it does against a flat.

Finally, keep an eye on the back rise — that small curve of fabric between the waistband and the seat. It's the single biggest predictor of whether a wide-leg will sit flat or pull across the lower back. A well-constructed pair will have a slightly curved back rise; a poorly cut one will sit straight and dig in. If you want a single, trusted starting point for new-season denim and the rest of what GUESS Journal is covering this month, the GUESS Journal homepage is the easiest place to begin browsing the latest drops.

Make the high-rise wide-leg your new everyday uniform — step into your nearest GUESS and Marciano boutique, try on a few washes and rises, and let the fitters walk you through the cuts that work for your shape and your week. The right pair will earn its place in heavy rotation from your first morning coffee run to your last Saturday-night dinner.

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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