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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

What to Wear to a Brunch Date With Your Favourite Denim Jacket

Weekend mornings in Australia tend to revolve around good food, long conversations and the kind of golden light that makes every camera roll look like a film still. A denim jacket is the kind of piece that lives through every shift in temperature, from the brisk walk to the tram stop in South Yarra to the slow climb up to a rooftop table in Surry Hills. It softens a flirty dress, grounds wide-leg trousers and slips easily over a slip when the breeze picks up along the harbour.

Brunch has its own rhythm, a little slower than dinner, a touch more playful, and it rewards outfits that feel considered without trying too hard. Layering becomes the trick, because the sun warms the table by ten and the shade cools the path home by noon. The right jacket, the right base and the right accessories turn a simple catch-up into a moment worth dressing for.

The Classic Denim Jacket as Your Centrepiece

A great denim jacket earns its place in the weekly rotation because it talks to almost anything already hanging in the wardrobe. Mid-wash feels right for late-spring mornings, light-wash leans into the relaxed energy of a long lunch, and a darker rinse pulls the look towards evening if the plans drift past golden hour. The trick is to treat the jacket as the anchor and let everything else whisper around it rather than shout.

Cut matters as much as colour. A slightly cropped silhouette flatters high-waisted trousers and midi skirts, while a longer, oversized shape throws nicely over a mini and works beautifully when the morning starts cool. Sleeves can be pushed up, cuffed once or left to fall naturally, and a turn-back cuff reveals a slim watch or a stack of bracelets. Fits that nip a little at the shoulder keep the look sharp, fits that hang loose read more carefree, which suits a Sunday session with friends.

Brunch dressing in Australia often leans on that sweet spot between polished and effortless, and the denim jacket holds the balance without effort. It layers, it breathes, and it looks better the moment it gets a little wrinkled from being tossed over the back of a chair. Browse the latest denim drops at the GUESS shop for jackets that move from the breakfast table to the afternoon markets without missing a beat.

Soft Tops That Pair Back With Denim

Underneath the jacket, the top sets the tone for the whole outfit. A fine knit in cream or butter yellow slides cleanly under a mid-wash denim layer and feels right for an inner-city café. A ribbed tank in a slightly deeper tone brings warmth without bulk when the sun is already strong by nine. For those who like a touch of romance, a camisole with a delicate lace trim peeks out beneath an open jacket and softens the whole look.

Prints earn their keep at brunch when they stay playful rather than busy. A micro floral, a soft stripe or a barely-there check works in a bright courtyard and photographs well against white tablecloths. Solid colours open more room for accessories, which is the right move when the earrings are doing the talking. Necklines should leave space for a pendant or a small scarf, because a denim collar frames the throat beautifully when the jacket is buttoned to the top.

Fabric weight matters more than people expect. A silk-cotton blend drapes well and resists the morning chill, while a heavier linen feels substantial without trapping heat. The aim is comfort that lasts from the first flat white to the last shared dessert, so anything stiff, scratchy or overly structured belongs back in the drawer. Breathable pieces keep the jacket from feeling like an afterthought and let the whole outfit move together.

Choosing the Right Bottoms

Bottoms decide whether the brunch look reads relaxed or dressed-up, and denim jackets welcome both directions. Wide-leg trousers in a soft fabric bring a tailored edge, perfect for a sit-down meal at a wine bar that also does eggs. Straight-leg jeans in a clean wash keep the look tonal when paired with a similar jacket, which suits a quick bite at the local haunt before a wander through the shops. A slip skirt or a bias-cut midi adds a feminine line that balances the rugged feel of denim on top.

Lengths shift with the season. Cropped trousers show off a great shoe and suit warmer mornings, while a full-length hem drags just enough to feel intentional. Midi skirts land somewhere in between, swishing softly as the wearer steps out from a laneway café onto the footpath. Shorter hemlines, including a denim mini or a tailored short, work for a beachside brunch, where the breeze and the salt air call for something airy.

Colour choice can either match the jacket for a true double-denim effect or pull away for contrast. White, ecru and stone trousers feel fresh against blue denim, while a deeper navy or chocolate brings richness. Prints on the bottom should stay quiet under a busy jacket, and a plain bottom lets a printed top breathe. The aim is a clean line from waist to hem, because too many competing elements make a brunch outfit look overworked before the second coffee arrives.

Footwear and Accessories for a Sunlit Table

Shoes carry a lot of the story at a brunch date, especially in a city like Melbourne where the laneways reward a confident step. A low block-heeled mule lifts a midi skirt and keeps things comfortable across a long table. White sneakers suit a more casual spread, particularly when the morning stretches into a walk through the Botanic Gardens. Sandals with a delicate strap work for warmer days, and a polished loafer slides easily under wide-leg trousers.

Accessories should be chosen with the morning in mind. A structured mini bag in a soft leather holds the essentials and sits well against the hip when the jacket is open. Sunglasses are non-negotiable in Australia, and a pair with a flattering frame becomes part of the look the moment they are pushed back into the hair. Jewellery can be small and considered, a pair of gold hoops, a slim chain, a single stack of bangles, because the goal is a quiet sparkle rather than a full statement.

Hats earn their place outdoors. A soft-brim fedora or a bucket hat shades the face and adds a layer of personality that suits a market brunch in Fremantle or a long table in the inner west. Scarves are optional, useful for cool starts and easy to slip into a bag once the sun climbs. A small spritz of something fresh, citrus or white floral, ties the look together without overwhelming the food or the conversation.

Tailoring the Look to Your Brunch Spot

Australia offers a generous spread of brunch settings, and each one nudges the outfit in a slightly different direction. A beachside café in Bondi or Cottesloe calls for light fabrics, a touch of sand-ready footwear and a relaxed jacket that can take a little salt air. An inner-city laneway spot in Melbourne rewards sharper trousers, polished shoes and a cleaner silhouette. A rooftop venue in Sydney or Brisbane welcomes more drape, a heel and a brighter palette that catches the light.

Markets change the rhythm of the morning entirely. Brunch at the Queen Victoria Market or the Salamanca Markets in Hobart means walking, browsing and standing with a coffee in hand, so comfort leads the way. Crossbody bags stay close, shoes stay flat, and the jacket gets tied around the waist when the sun finally breaks through. A winery brunch in the Barossa or the Yarra Valley leans elegant, and a darker denim rinse paired with a soft dress brings the right mood to long tables under the gum trees.

Brunch Setting Jacket Choice Bottoms Footwear
Beachside café Light-wash, oversized Linen midi or shorts Slides or simple sandals
Inner-city laneway Mid-wash, cropped Wide-leg trousers Block-heel mule or loafer
Rooftop bar Dark-wash, fitted Slip skirt or tailored pant Strappy heel or polished boot
Market brunch Mid-wash, relaxed Straight jeans or utility pant White sneaker or flat sandal
Winery lunch Dark-wash, structured Soft midi or tailored trouser Block heel or clean leather shoe

Reading the room before getting dressed keeps the outfit feeling right rather than overthought. A quick check of the venue, the weather and the company shapes every choice, from the wash of the jacket to the weight of the earring. When the look suits the setting, the whole morning feels easier, and the photos last longer than the meal.

Finishing Touches That Pull It Together

The smallest details often decide whether an outfit reads intentional or accidental. A neat French tuck of the top into the waistband creates shape without a belt, and a small belt in a warm metal can finish the line if the trousers feel a touch loose. Hair can be pulled back into a low bun or left in soft waves, depending on the breeze and the mood. Makeup benefits from a tinted balm, a soft mascara and a touch of warmth on the cheeks, because brunch lighting forgives a healthy glow more than a full face.

Layering choices in spring and early summer can shift by the hour. A light scarf in a printed silk works as a wrap when the morning starts cool and slips into a tote once the table warms up. Sunglasses move from face to head to bag and back again, which is the easiest kind of accessory to wear. A denim jacket that has been washed once or twice already sits softer on the shoulders and feels like an old friend from the first button.

GUESS Journal brings together fresh styling ideas, brand stories and event highlights that spark new ways to wear familiar pieces. The denim jacket at the centre of this look will carry through late-night dinners, weekend road trips and slow Sundays alike, and a well-considered brunch outfit often becomes the template for the rest of the season. Step out in something that feels true, share a plate of something good, and let the jacket do the heavy lifting while the morning does the rest.

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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