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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

What To Expect At The Annual Friends And Family Sale

The annual Friends and Family sale is a standout moment for refreshing a wardrobe with GUESS and Marciano pieces at a more considered price. Extra discounts may be applied to selected styles, sale merchandise or qualifying orders, giving shoppers an opportunity to find denim, dresses, accessories and seasonal layers while stock is available.

For customers in Australia, the best experience comes from treating the event as a limited-time shopping occasion rather than a standard promotion. Discount conditions, eligible products, delivery timing and return details can vary, so a little preparation makes it easier to move quickly when the offer goes live.

How The Sale Usually Works

Friends and Family events are generally designed around a promotional window with special savings for a limited period. The offer may be available online, in selected stores, through a loyalty communication or across several channels with slightly different conditions. The extra discount might appear automatically at checkout, require a promotional code or apply only after a minimum spend.

Official terms are the final word on how the offer operates. Before placing an order, check the eligible dates, exclusions, full-price requirements and whether the discount can be combined with another promotion. Some items, such as gift cards, selected collaborations or already reduced products, may be excluded from an additional saving.

For Australian shoppers, prices are typically viewed in Australian dollars when using the local shopping experience, and the final checkout total should be checked carefully for delivery charges. A deal that looks especially strong on a single item can work differently once shipping, sizing exchanges or multiple parcels are taken into account.

The Styles Worth Watching

A sale like this is a useful time to focus on wardrobe pieces that can work across more than one occasion. GUESS denim, logo knitwear, tailored separates, structured handbags and statement footwear can all bring a clear point of view to everyday dressing. Marciano styles may suit customers looking for polished eveningwear, sharper tailoring or elevated occasion pieces.

Think about the Australian season and the way your wardrobe is actually used. A lightweight dress can move from a warm Sydney lunch to an evening with a jacket, while a denim layer is practical for cooler Melbourne streets. In Brisbane or Perth, breathable fabrics and easy silhouettes may earn more regular wear than heavy winter construction.

The strongest purchase is usually the one that has a place in several outfits. Before the sale begins, look at the colours already in your wardrobe and identify gaps rather than buying every appealing trend. A black shoulder bag, straight-leg denim or versatile shirt may deliver more value than a piece that works for only one event.

Preparing Your Size And Shopping List

Sale shopping becomes simpler when you know your measurements and preferred fit in advance. Check the product details for fabric composition, stretch, cut and model information, then compare them with an item you already own. This matters particularly with denim and fitted clothing, where a small difference in rise, leg shape or waist construction can change the overall feel.

Australian shoppers should pay attention to the difference between standard AU sizing and the measurements supplied for a particular product. A familiar numerical size is helpful, but it does not replace reading the garment information. If you are between sizes, consider whether the fabric has stretch and whether the style is intended to fit close to the body.

Create a short list before the event opens, with first-choice pieces and sensible alternatives. Add items to a wish list or save product pages where that option is available, but remember that saving an item does not always reserve it. When the promotion starts, shop sale styles with your preferred size and colour in mind instead of browsing without a plan.

What Extra Discounts May Mean

The phrase “extra discount” can refer to an additional reduction applied to qualifying merchandise, a code used at checkout or a special price available to members and subscribers. The calculation may be made from the original price or from an already reduced price, so the displayed total and promotion terms deserve a close look.

Some offers have a minimum purchase threshold, while others exclude clearance, selected accessories or new arrivals. A code can also have a defined use period and may be limited to one transaction per customer. If the offer is linked to the GUESS List, make sure your account details and communication preferences are current before the sale begins.

Australian consumer protections still apply when an item is sold at a discount. A reduced price does not remove rights relating to products that are faulty, unsafe, significantly different from their description or unsuitable for a purpose the business promised they would meet. Change-of-mind returns, however, can depend on the store’s stated policy, so read those conditions before completing payment.

Shopping Online And In Store

Online shopping can be the most convenient route for customers outside major retail centres, including shoppers in regional New South Wales, Queensland or Western Australia. It also makes it easier to compare colours, read product details and review the full size range. Delivery estimates may change during a high-volume promotion, particularly around public holidays or busy retail periods.

Customers visiting a store may prefer the chance to feel fabrics, try on different cuts and ask the team about fit. Store availability can differ from online stock, and an item shown on a product page is not necessarily held at a nearby location. If you are travelling into the CBD, allow time for parking, public transport delays or a busy Saturday afternoon.

Click and Collect, store delivery and other fulfilment services should be checked rather than assumed. The same applies to international or remote-area delivery, where timeframes and fees can differ from metropolitan orders. Keep your order confirmation and tracking details until everything has arrived and you are satisfied with the purchase.

Staying Across Brand Updates

A limited-time event can be easy to miss when the details are distributed through several channels. The GUESS and Marciano websites, email communications, official social accounts and retail teams may share different parts of the announcement. Confirm that a message is from an official source before using a promotional code or entering personal information.

The fashion journal can provide a useful place to follow campaign stories, seasonal style direction, event coverage and brand news. Editorial content may also help you see how a statement piece is styled beyond the product photograph, which is valuable when you are deciding whether something belongs in your existing wardrobe.

For Australian customers, it is sensible to check the promotion in local time and to note whether the offer ends at midnight according to an Australian time zone or another stated location. Save the official terms, especially if you are planning a larger order or purchasing a gift. If you are attending an in-store event, look for information about the location, hours, registration requirements and any age or entry conditions.

A good Friends and Family shopping experience balances excitement with a clear eye on the details. Review your wardrobe, confirm your size, set a realistic budget and check the complete terms when the announcement arrives. Then visit the official updates and follow the published instructions so your extra saving is applied correctly.

Shop the annual Friends and Family sale with a focused list, a reliable size reference and enough time to review delivery and return information. Choose pieces that suit your Australian lifestyle, complete your order through the authorised channel and keep your confirmation until the purchase is safely in hand.

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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