Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Finding the right fit a curvy body style guide
Australia's fashion scene has always had a relaxed confidence that makes personal style feel effortless, from the sun-bleached streets of Bondi to the laneway boutiques of Melbourne's Fitzroy. Curating a wardrobe that celebrates curves rather than hiding them is part of that same spirit. When you know which cuts complement your proportions, shopping stops being a chore and starts feeling like an extension of self-expression. The right fit works with your natural shape, supports your lifestyle, and carries you comfortably through Sydney's humid afternoons, Brisbane's bright mornings, or Perth's cool winter nights.
Fit is more than a number on a tag. Australian sizing often differs from overseas standards, and a size 14 in Sydney might fit differently than a size 14 in Los Angeles. Understanding your own measurements and how brands grade their patterns helps you shop with confidence online and in-store. The goal is to build a wardrobe that feels as good at a Saturday brunch in Surry Hills as it does at a coastal drive down the Great Ocean Road.
Fabric, cut, and construction all play roles in how a garment sits on the body. A pair of jeans with the right rise can define the waist and balance the hip, while a well-cut dress can skim rather than cling. Many Australian shoppers now reach for stretch denim, jersey knits, and breathable linens that move with the body rather than fight against it. These choices form the foundation of a flattering everyday wardrobe.
Before diving into specifics, it helps to compare some of the most flattering fits side by side. The table below offers a quick reference to help you decide which styles will work best for your shape, climate, and personal taste.
| Fit type | Flatters | Best for | Skip if |
|---|---|---|---|
| High-rise straight | Defined waist, longer legs | Casual office days, weekend wear | Very short torso |
| Bootcut | Curvy hips, balanced calves | Pairing with heels or boots | Petite frame |
| Wrap dress | Defined waist, soft bust | Warm weather, dinners | Very straight figure |
| A-line skirt | Hips, fuller thighs | Layering over tights | Narrow hips |
| Boyfriend jeans | Casual, relaxed styling | Off-duty weekend looks | Wanting hip definition |
Understanding your unique proportions
Every curvy body is different, and learning to identify the relationship between your shoulders, waist, and hips is the first step toward dressing well. Some women carry volume through the hips and thighs, others through the bust and shoulders, while many balance their curves evenly. Taking accurate measurements at home, or asking a stylist to help in-store, removes guesswork when comparing sizing across brands.
Climate also shapes fit choices. In Darwin's tropical heat, lightweight breathable fabrics are essential, while Hobart's cooler months call for layering pieces that do not add bulk. Curating a wardrobe that suits your local conditions keeps you comfortable year-round and prevents the impulse buy that never gets worn. Once you know your proportions and your climate, shopping becomes a far more strategic and enjoyable experience.
A simple rule of thumb is to balance volume on top with streamlined shapes below, or vice versa. If you are wearing wide-leg trousers, a fitted top will keep your silhouette looking intentional rather than overwhelmed. Conversely, a fuller sleeve pairs beautifully with a sleeker bottom. These small adjustments create visual harmony without sacrificing comfort.
Denim that loves your curves
Denim remains a cornerstone of any Australian wardrobe, and finding the right pair can transform an entire outfit. High-rise styles that sit at the natural waist define the figure, while stretch denim blends with two to four percent elastane offer shape retention throughout the day. Afterpay Australian Fashion Week has showcased several homegrown labels embracing inclusive sizing, proving that curvy women have more denim options than ever before.
Mid-rise jeans work well for those with a longer torso, while ultra-high rises flatter shorter bodies by elongating the legs. Skinny cuts suit leaner calves and can be paired with knee-high boots in Melbourne's winter, while bootcut and flare styles balance wider hips and create an hourglass line. The key is to try on a few rises and leg shapes to discover which combination feels the most authentic to your personal style.
Outerwear plays a supporting role in any denim-heavy wardrobe. Light jackets, particularly cropped silhouettes, highlight the waistline when paired with high-rise denim. For those who love layering through Sydney's shoulder seasons, exploring fresh styling cues through this five denim jacket updates guide offers stylish ways to refresh the look without sacrificing fit.
Tops, tees, and layers that flatter
The right top can either anchor an outfit or quietly steal the show. V-necklines draw the eye downward and elongate the neck, making them ideal for those who prefer to balance broader shoulders or a fuller bust. Boat necks and square necklines, on the other hand, create beautiful horizontal lines across the collarbone, suiting narrower shoulders perfectly.
Tucking, knotting, or half-tucking a top into high-rise bottoms immediately creates shape and prevents fabric from bunching around the waist. In Australia's warmer months, breathable cotton and linen blends keep the body cool while still holding their structure. Lightweight knits in Brisbane's mild winters layer easily under blazers without adding bulk around the midsection.
For outerwear, structured blazers with a single button closure emphasise the waist without feeling restrictive. Trench coats in classic beige or soft pastels complement most outfits and offer the kind of timeless silhouette that works from the office to evening drinks in South Yarra. Fit matters just as much in layers as in base pieces, so tailoring a blazer sleeve or hem can completely change how polished an outfit looks.
Dresses and jumpsuits made for movement
Dresses are arguably the easiest way to feel instantly put together, particularly when the cut does the work for you. Wrap dresses cinch at the smallest part of the waist and skim over the hips, making them a reliable choice for everything from a Sunday lunch in Paddington to a coastal wedding in the Margaret River region. Fit-and-flare styles offer similar benefits and pair well with sandals in warmer climates.
Jumpsuits, once considered tricky, have evolved into wardrobe staples thanks to inclusive sizing and adjustable waist ties. Wide-leg jumpsuits in breathable fabrics flatter most figures, while tapered versions with a defined waistband create a sleek modern line. When shopping, look for adjustable straps and ties that allow you to customise the fit through the torso and hips.
Summer calls for lighter fabrics and brighter palettes, which Australians embrace wholeheartedly. A bold printed midi dress works beautifully for a day out in Fremantle, while a simple black slip dress transitions easily into evening with a change of accessories. For those dreaming of warm-weather styling moments, the Chasing the Sun campaign captures that easy, sun-soaked elegance in true Australian spirit. The key is selecting dresses that skim rather than cling, allowing the body's natural shape to be celebrated.
Accessorising, tailoring, and final touches
Accessories complete an outfit and can shift the focus to the features you love most. A bold necklace draws the eye upward, while a wide belt redefines the waist on looser silhouettes. Shoes, often overlooked, can balance proportions; pointed-toe flats elongate the leg, while block-heeled boots add height without sacrificing comfort during long days at events and weekend escapes.
Tailoring remains one of the most underrated tools in any wardrobe. A simple hem on trousers, a shortened sleeve on a blazer, or taking in a dress at the waist transforms how a garment sits on the body. Many Australian dry cleaners offer affordable alterations, and even small adjustments make new purchases feel custom-made from the moment you bring them home.
Confidence comes from feeling comfortable, supported, and stylish in whatever you choose to wear. The brands that celebrate curves today are leading the way in design and fit, offering pieces that flatter without compromising on trend. For a closer look at how GUESS approaches seasonal style, the GUESS Journal features editorial pieces, campaign stories, and guides designed to inspire every kind of wardrobe, from coastal weekends to city evenings.
Ready to refresh your wardrobe? Explore the latest collections, book a styling appointment at your nearest GUESS or Marciano boutique, and discover pieces that fit, flatter, and feel entirely your own.
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.