Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
How to enter the online sweepstakes for a full wardrobe refresh
A wardrobe refresh should solve more than a crowded closet. In Australia, the right pieces must handle Sydney’s bright summer afternoons, Melbourne’s famously changeable layers and Brisbane’s humidity, while still working for evening plans, office commutes and weekends by the coast. GUESS pieces can anchor that mix with denim, dresses, tailoring, bags and footwear, and an online sweepstakes may offer a curated selection rather than a simple discount.
Before entering, work out what the promotion actually delivers. A full wardrobe refresh could mean a bundle of clothing and accessories, a mix of new-season pieces and iconic styles, or a prize allowing the winner to choose certain items. The official rules define the prize, entry method and winner selection, so those details should guide your approach rather than assumptions about value or personal choice.
Find the official promotion
Start with GUESS Journal’s own sweepstakes coverage, not a search result that merely imitates the brand. Look for a promotion page that links directly to the entry form and displays the rules, closing date, prize description and publisher contact details. These elements make it easier to confirm that you have found the current campaign and that the entry method is genuinely connected to the promotion.
Search the site for terms such as sweepstakes, wardrobe refresh and prize draw if the article is difficult to locate. An old campaign may remain indexed after its entry period closes, so check the dates and wording before entering. If the page only describes a past event, return to the promotions area and look for the current online sweepstakes instead.
Check the eligibility details
Read the eligibility section before completing anything. Australian promotions commonly use criteria such as being 18 or older and a legal resident of Australia, but the current terms must confirm both points. Check whether the offer is limited to selected postcodes or excludes employees, professional advisers and close family members. State and territory restrictions can also apply to prize fulfilment.
Next, examine the entry limits. Rules may allow one entry per person, email address, mobile number, household or a combination of those identifiers. Attempting several entries can disqualify you, and the drawing method may depend on a valid entry received before the deadline. Note whether the prize pool is drawn at random, whether a skill-based question affects selection and where the winner announcement will appear.
The prize description deserves equal attention. Confirm whether “wardrobe” means a fixed assortment of garments, clothing plus accessories, or a voucher with product choices. Also check the approximate retail value, size availability, substitution arrangements, and whether the winner receives the bundle as stated or cash instead. These distinctions protect your expectations without changing your chances.
Set up your GUESS account
A GUESS List account gives you a central place for entry confirmations, prize notifications and relevant brand communications. Use your regular email address, complete any email verification step, and provide a mobile number only if the form requests it for winner verification. Accurate contact details help you respond quickly if the promoter asks you to validate an entry.
If you are choosing a mailing address, use one where you can reliably receive a parcel. Join the loyalty program only if you want its updates; membership is useful for tracking entries and new releases, but it should not be confused with automatic entry to a prize promotion. The guide to exclusive GUESS List perks explains the wider benefits and provides useful context for joining with clear expectations.
Complete the entry form accurately
Open the entry page from the official promotion and read the on-screen terms before selecting the submit button. Enter your legal name as it should appear on Australian delivery documents, and type your email address carefully. Some forms also request date of birth, phone number, suburb or state for eligibility and prize-delivery checks; complete only the fields that are genuinely required.
Select only the communication preferences you want. A marketing opt-in can keep you informed about GUESS events and fashion stories, while a mandatory entry confirmation may arrive separately. Do not mark an age or residency declaration you cannot truthfully make. If the rules state that no purchase is necessary, use any free method described; otherwise, a linked purchase is part of the entry condition rather than an optional extra step.
Choose Australian size preferences if the form provides them, and follow the stated clothing and footwear sizing system. GUESS sizing can differ from casual expectations, so compare measurements rather than relying on a familiar label. For footwear, consider whether the prize bundle uses women’s, men’s or mixed sizes, and whether your entry records one preference or leave it blank if no choice is available.
Before submitting, check the entry deadline against Australian Eastern Standard Time, or the timezone printed in the rules. Set your own reminder a little earlier, particularly if the closing time is close to midnight. After submission, save the reference number or confirmation screen and keep the original email; those records are useful if a later clarification is needed.
Build a wardrobe direction
A sweepstakes prize can surprise you, so think in terms of a capsule rather than a must-have shopping list. Denim, a versatile dress, sharp tailoring, a relaxed jacket, handbags and shoes can create more combinations than several loud statement pieces. Choose colours and silhouettes that suit your daily routine, then check how the described prize bundle would work with what you already own.
Seasonal planning is especially useful locally. A lightweight dress and sandals may make sense for Sydney, while Melbourne often calls for layers that can come off indoors, and Brisbane’s climate rewards breathable fabrics. For warm-weather inspiration, the Chasing the Sun edit provides a sun-focused selection, useful for imagining how a new GUESS wardrobe could shift between daytime escapes and after-dark plans.
Follow every official update
After entering, keep an eye on the email address you supplied. Confirmations can land in spam or junk, especially if the sender is unfamiliar, so search for the promotion name rather than deleting the message. Add the official brand channels to your favourites and revisit the promotion page for schedule changes, prize updates or a delayed winner announcement.
Brand launches can also help you recognise the collection represented in the prize. Reading the JLOxGUESS launch story gives you background on a collaborative release and its visual language, making it easier to see how campaign pieces might fit into a complete wardrobe. Viewers and subscribers may receive different communications, so check both your inbox and the official GUESS Journal feed.
Prepare for the prize draw
Keep your entry details, the rules and your confirmation together in one place. If you are successful, the promoter may ask you to respond within a fixed window and to provide a delivery address or other verification. Respond promptly and use only the contact route listed in the rules. No legitimate sweepstakes organiser should ask for passwords, card details or an upfront payment to release a prize.
Australian fulfilment can involve either a local dispatch or a shipment from the prize supplier. Check who is responsible for delivery charges, duties and taxes, since the terms should assign those costs and explain any declaration requirements. A consumer price displayed in AUD for an Australian order will ordinarily include Australian GST, but that pricing rule does not automatically determine the treatment of an overseas prize shipment.
Treat the promotion as an opportunity rather than an assured purchase. If the prize is a fixed bundle, its pieces, sizes and colours may not match your preferences, while a choice-based prize may have limited stock or its own redemption conditions. Once you win, review what can be selected and which items are supplied as part of the wardrobe package before planning a wider outfit around it.
Enter through the official GUESS Journal promotion, read the rules, complete the form honestly and save the confirmation. Keep your details current, choose the communications you want, and check both your inbox and the promotion page around the draw date. When you enter the online sweepstakes, these small checks help you meet every published requirement.
Explore the GUESS collection while you wait. Picture a full outfit, consider which additional pieces would multiply its wear, and return to the official entry link before the closing time. Save the confirmation, watch for the winner notification, and be ready to make the most of your new wardrobe.
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.