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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Your Guide to the GUESS Styling Appointment Sweepstakes

An in-store styling appointment can turn a routine shopping trip into a more personal fashion experience. A GUESS or Marciano stylist may help you build outfits, identify the right fit, and discover ways to wear seasonal pieces with greater confidence. When an appointment is offered as a sweepstakes prize, the opportunity becomes even more special.

Entering successfully usually depends on careful attention to the official promotion details. The entry form may be simple, yet eligibility rules, closing times, store locations, required fields and prize conditions all matter. For shoppers in Australia, local time zones and state-based promotion requirements are especially worth checking before submitting an entry.

Find The Official Promotion Details

Start with the original GUESS Journal announcement rather than relying on a repost, social media caption or message from another account. The GUESS events page is the most useful place to look for current event announcements, styling activations and related brand experiences. Open the specific promotion notice and read it from beginning to end.

Look for the promotion period, entry opening and closing dates, and the method of entry. Some sweepstakes may use an online form, while others may connect entry with a GUESS List sign-up, an in-store visit, a purchase or a campaign-specific action. Never assume that liking a post or visiting a store automatically counts unless the official terms say so.

Pay attention to the prize description. An in-store styling appointment might include a private or reserved session, styling advice, a shopping experience, a spending allowance, selected apparel, or another benefit. The official rules should explain what is included, whether travel is covered, how the winner is contacted and whether the appointment must take place at a nominated Australian store.

Check Australian Eligibility And Timing

Before entering, confirm that the promotion is open to Australian residents and that you meet the stated age requirement. Some campaigns may be limited to residents of particular states or territories, while others may exclude employees, contractors, agencies or members of their immediate families. The terms are the authority if the announcement and entry page appear to differ.

Australian promotions can also involve state and territory requirements for trade promotion lotteries. You do not need to interpret every legal detail yourself, but you should check whether the terms list permit information, local exclusions or special conditions. A promotion aimed at shoppers in Australia should make its eligibility and entry rules reasonably clear.

Closing times deserve close attention. If a promotion ends at 11:59 p.m. AEST, that may not mean the same moment in every Australian location during daylight-saving periods. A shopper in Sydney or Melbourne should check how the stated time applies to their location, while someone in Brisbane, Perth or Adelaide should avoid leaving entry until the last minute. Save a screenshot of the confirmation page or email after entering.

Complete The Entry Without Guessing

Use your legal name and current contact details exactly as requested. If the form asks for a mobile number, include an Australian number in the format the field accepts. Check every character in your email address, especially if you are entering from a phone while commuting or shopping at a busy Westfield centre.

Read any consent boxes before ticking them. Some may relate to receiving marketing communications, joining the GUESS List loyalty program or accepting the promotion’s privacy policy. A marketing opt-in may be separate from the sweepstakes entry, so select only what you genuinely agree to. If the promotion requires a loyalty membership, follow the official sign-up route and check whether existing members need to provide their account details.

If the entry includes a creative response, keep it relevant to personal style and the brand experience. A concise answer about wanting help creating outfits for work, weekends or a special occasion is more useful than copied wording. Avoid entering several times unless multiple entries are expressly allowed. Duplicate, automated or incomplete submissions may be rejected under the official rules.

Entry Detail What To Check Why It Matters
Promotion dates Opening and closing time, including the stated time zone A late entry may be invalid
Eligibility Australian residency, age and exclusions Not every shopper will qualify
Entry method Form, purchase, loyalty action or in-store activity An informal social action may not count
Contact information Name, email and mobile number The organiser needs to reach the winner
Prize conditions Store, appointment date, inclusions and expiry The prize may have limited flexibility
Winner notification Email, phone, social media or publication Missing a response deadline can forfeit the prize

Prepare For A Personal Styling Session

A styling appointment works best when you arrive with a clear sense of what you need. Think about the parts of your wardrobe that feel unfinished: weekday outfits, going-out looks, denim, occasion dressing or versatile layers for changing weather. Write down a few priorities before visiting the store so the session feels focused without becoming rigid.

Australian wardrobes often need to handle several settings in one day. A Melbourne shopper may want layers that work from a cool morning to a warmer afternoon, while someone in Brisbane may prioritise breathable fabrics and polished casual pieces. In Perth, Sydney or the Gold Coast, an outfit may need to move easily from errands to dinner. Sharing these practical details gives the stylist a better starting point.

You can also review ways to get more from a GUESS shopping experience before your appointment. Consider bringing a photo of a favourite outfit, details of your usual sizing and examples of colours you already wear. The goal is not to arrive with a fixed shopping list, but to give the stylist useful information about your lifestyle, taste and comfort preferences.

Build Looks That Feel Like You

A styling appointment should support your personal wardrobe rather than replace it. Tell the stylist which silhouettes make you feel comfortable, whether you prefer a relaxed or tailored fit, and how adventurous you want to be with colour or pattern. Honest feedback helps the session move beyond generic outfit suggestions.

Ask how each piece can be worn in more than one way. A GUESS jacket might work with denim for a casual Saturday in Fitzroy, over a dress for dinner in Sydney, or with tailored trousers for a smart-casual office. Accessories, footwear and layering can change the mood of an outfit without requiring a completely new wardrobe.

If plaid is part of the appointment, learn how to balance it with simpler pieces and complementary textures. The plaid styling guide can help you think about proportion, colour and layering before you arrive. A patterned shirt, overshirt or skirt can become an everyday staple when the rest of the look gives it room to stand out.

Understand The Prize And Winner Process

Winning messages should be treated carefully. Use the contact information and channels named in the official rules, and be cautious if anyone requests payment, banking passwords or unusual personal information to release a prize. A legitimate promotion should explain how the winner is contacted and what information is needed for verification.

The organiser may ask a selected entrant to respond within a stated period. Check your inbox, spam folder and voicemail around the announcement date, particularly if you have entered with an address that filters promotional mail. Keep your entry confirmation and the original terms until the promotion has ended and any appointment has been completed.

Read the practical conditions before making plans. The appointment may be available only at a particular GUESS store, on selected dates or during a specific campaign period. Travel, accommodation, alterations, tax obligations or additional purchases may not be included. If you are travelling from regional New South Wales, Victoria or Queensland to a city store, confirm the timing before committing to transport.

A well-prepared entrant treats the sweepstakes as both a chance to win and an opportunity to engage with the brand responsibly. Enter through the approved channel, follow the instructions precisely and keep the promotion details accessible. If selected, respond promptly, arrive on time and be ready to describe the wardrobe goals you would like the styling team to explore.

Check the official GUESS Journal promotion notice, review the complete terms and submit your entry before the advertised closing time. Then keep your confirmation details safe and watch the nominated contact channels for updates about this exclusive in-store styling experience.

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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