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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

How to Earn Extra Points During a Double Points Weekend

A Double Points Weekend can turn an ordinary GUESS purchase into a more rewarding shopping moment. When an eligible transaction earns twice the usual number of GUESS List points, the value of planned purchases can add up quickly, especially when you already need seasonal essentials, gifts, or a wardrobe refresh.

The best results come from preparation rather than impulse. Checking the promotion details, confirming your loyalty account information, and understanding which purchases qualify can help prevent missed points at checkout. A little planning also makes it easier to focus on pieces you genuinely want to wear.

Double points promotions are designed to make shopping feel connected to the wider GUESS experience. From new collections and campaign launches to in-store events and style stories, every purchase can be part of a broader relationship with the brand. Use the weekend to shop thoughtfully, track your rewards, and discover the pieces that fit your personal style.

Know how the promotion works

A double points offer generally means eligible GUESS List members receive twice the standard points for qualifying purchases during a specified promotional period. The offer may apply online, in participating stores, or across both channels, depending on the official terms. Dates, locations, exclusions, and enrollment requirements can vary, so read the promotion details before making a purchase.

Look for information about whether the offer must be activated, whether a promotional code is required, and whether the transaction must be connected to your GUESS List account. Some promotions exclude taxes, shipping, gift cards, clearance merchandise, limited categories, or purchases made with certain discounts. The official rules should be treated as the final source for eligibility.

It is also useful to distinguish between points earned and rewards available for redemption. Double points may appear after a transaction is processed rather than immediately at checkout. Keep your receipt and monitor your account if the points do not appear within the timeframe stated in the offer terms.

Prepare before the weekend starts

Begin by reviewing your wardrobe and making a short list of genuine needs. Consider denim that has become a weekly staple, a versatile jacket for changing weather, occasion-ready accessories, or gifts for upcoming birthdays. A clear list helps you direct the promotional benefit toward useful purchases rather than buying something simply because the offer is active.

Next, sign in to your GUESS List account and check that your contact details are current. If you are not yet enrolled, review the membership requirements and complete registration before shopping, if the promotion allows new members to participate. Confirm that the account you use online is the same account you identify in a store.

Save the promotion details on your phone or note the start and end times. A weekend offer may follow a specific time zone and may end at a particular hour on the final day. Knowing the exact window helps you avoid placing an order just after the promotion closes.

Build a purchase plan that earns more

The most effective strategy is to group eligible purchases into the promotional period when it makes financial sense. If you have been waiting for a new pair of jeans, a handbag, or a coordinated look, buying during the double points window may accelerate your progress toward future GUESS List rewards. The goal is to bring forward planned spending, not create unnecessary spending.

Pay attention to the difference between regular price and promotional price. A discounted item may still earn points, but the terms could calculate points from the reduced purchase amount or exclude the product entirely. Compare the final price with the points benefit so that the promotion supports a good value rather than distracting from it.

You can also think about timing around upcoming events. A versatile dress, polished footwear, or a statement accessory may serve several occasions throughout the season. When an item has repeat-wear potential, the extra points become an added benefit to a purchase that already makes sense.

Shopping situation Useful preparation Points-focused check
Planned wardrobe update Create a list of needed categories and sizes Confirm each item is eligible
Gift shopping Set a budget and save recipient preferences Check whether gift purchases qualify
Online order Sign in before adding items to the cart Verify the account is attached at checkout
Store visit Bring account details and review the offer Ask the associate how membership is recorded
Sale purchase Compare the reduced price with the reward value Read exclusions for discounted merchandise
Multiple purchases Combine items only when convenient and permitted Check whether points are calculated per order

Make every checkout detail count

At the point of purchase, slow down long enough to verify the essentials. Confirm that your GUESS List account is recognized, the promotion is active, and any required code has been entered correctly. For an in-store transaction, provide the relevant account information before payment is completed. For online shopping, review the order summary carefully before submitting it.

If you are shopping across channels, understand how the promotion treats each one. A purchase made through an official website may follow different shipping, return, or point-posting rules than a store transaction. A convenient option is valuable only when the order remains eligible under the terms.

Keep confirmation emails, receipts, and order numbers until the points have posted. If the points total looks incorrect, these records make it easier to contact customer care with precise information. Include the purchase date, location or order number, and the promotion involved rather than relying on memory.

Let the brand experience guide your choices

A points weekend can be an opportunity to explore the creative direction behind the products you are considering. Reading about the campaign art direction can add context to a collection, from the mood of the imagery to the details that shape a seasonal story. That perspective may help you choose pieces with a stronger connection to the campaign and your own style.

Think about how an item functions within your existing wardrobe. A bold GUESS top can become the focal point of a simple denim outfit, while a structured bag can bring polish to casual looks. Marciano pieces may suit a more elevated occasion, but the same principles apply: consider color, proportion, material, and how often you are likely to wear the item.

In-store events and brand experiences can add another layer to the weekend. If a participating location is hosting a styling moment, collection preview, or customer event, check the announcement details before visiting. Events may have their own schedules, attendance rules, or promotional conditions, so keep them separate from the double points terms.

Use your points with intention

Earning extra points is only the first step. Once the points are available, review the GUESS List program information to understand how rewards are issued, when they expire, and where they can be used. Some rewards may have minimum purchase requirements, exclusions, or redemption windows. Knowing those details keeps points from sitting unused.

Avoid changing your shopping behavior simply to reach a reward threshold. A reward has the greatest value when it reduces the cost of something you already planned to buy. If you are close to a redemption level, compare the cost of an additional eligible item with the value and terms of the reward before adding it to your order.

Keep your account organized by saving program emails and checking for updates. Following GUESS social updates can also help you stay aware of campaign news, events, product stories, and customer-focused announcements that complement the loyalty experience. Official channels are the best place to verify current information rather than relying on an old post or third-party summary.

Habits that make the weekend more rewarding

Use these simple practices to combine convenience, value, and better wardrobe decisions:

  • Read the complete promotion terms before shopping, including dates, exclusions, channels, and activation requirements.
  • Make a needs-based list and prioritize items you expect to wear, use, or give as gifts.
  • Sign in to the correct GUESS List account before an online purchase or identify it before an in-store transaction.
  • Keep receipts and order confirmations until the bonus points appear in your account.
  • Check your points balance and reward conditions after the promotion ends.

Keep the momentum after checkout

The strongest approach to a double points promotion is deliberate and practical. Prepare your account, choose eligible purchases that already fit your plans, and verify the details before payment. This lets the extra points enhance your shopping rather than become the reason for an unnecessary purchase.

After the weekend, review what you bought and how each piece fits into your wardrobe. Track the points as they post, note any reward milestones, and save the official program information for later reference. A clear record makes future promotions easier to navigate and helps you recognize the offers that suit your shopping habits.

Check the current GUESS List terms, make your list, and shop the eligible Double Points Weekend window with purpose. Then put your newly earned points to work when the right GUESS or Marciano piece—and the right reward opportunity—comes along.

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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