Where GUESS Style Comes to Life
The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.
"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
Make This Weekend’s GUESS App Rewards Count
A double-points weekend can turn a planned GUESS purchase into a faster route toward rewards, provided the offer is activated and used under the right conditions. The GUESS app gives members a convenient place to find promotions, review account activity, and keep track of loyalty benefits while they shop.
The details of a limited-time promotion can vary by member, location, product category, and purchase channel. Before spending, open the current offer in the app and read its terms carefully. Look for the valid dates, eligible stores or websites, minimum purchase requirements, exclusions, and any limit on the number of bonus points available.
The basic goal is simple: sign in to the correct account, activate the promotion if required, make a qualifying purchase during the promotional window, and retain your receipt until the bonus appears. A few minutes of preparation can help prevent a missed offer or an incomplete points credit.
Find the active weekend promotion
Start by opening the latest version of the GUESS app and signing in with the email address connected to your GUESS List membership. Promotions may be displayed on the home screen, in a rewards area, or through a personalized message. If the offer does not appear immediately, check the account and promotion sections rather than assuming it is unavailable.
Read the complete offer language before planning your purchase. “Double points” generally means that qualifying base points are matched with an additional bonus, but the promotion may exclude taxes, shipping, gift cards, returned merchandise, clearance items, or selected collections. The terms may also specify whether the offer applies in stores, online, or through both channels.
The promotion’s time zone and end time deserve attention. A purchase placed late on the final day may fall outside the eligible period if the website records a different time zone or if an order is not completed before the deadline. Save a screenshot of the offer details for your records, while treating the official terms in the app as the controlling source.
For broader brand updates, the GUESS Journal homepage can also be useful. It brings together fashion stories, event news, promotions, and customer-focused updates that may help you spot related opportunities.
Activate the offer before checkout
Some loyalty promotions require a clear activation step. Tap the offer, review the conditions, and select the button that adds it to your account. If the app shows a confirmation message or changes the status to activated, keep that screen available until your transaction is complete.
Activation and membership enrollment are different steps. You may need to join or remain signed in to the GUESS List program before a bonus can be applied. Confirm that your name, email address, and preferred account are correct, especially if you have previously used guest checkout or more than one email address.
Do not wait until the register or final payment screen to troubleshoot. App permissions, weak reception, an outdated app version, or a password issue can slow down the process. Updating the app and signing in at home gives you time to resolve those problems before the weekend shopping rush.
An activated offer usually applies only to purchases tied to the same loyalty account. At checkout, provide the phone number, email address, membership identifier, or in-app code requested by the promotion. Online shoppers should sign in before adding items or paying as a guest, since guest orders may not receive member points automatically.
Build a qualifying purchase
Once the offer is active, review your shopping list against the exclusions. A promotion may reward apparel, denim, accessories, footwear, or other selected merchandise, while leaving out gift cards, special collaborations, prior purchases, or purchases made with certain discounts. A low-priced qualifying item may be more useful than an excluded item with a higher ticket.
Check whether points are calculated on the merchandise subtotal or another amount. Shipping, duties, sales tax, and charitable contributions often do not count toward loyalty earnings. If the offer has a spending threshold, estimate the eligible subtotal without relying on the final amount shown after tax.
Returns can affect bonus points. If a qualifying item is returned, the points associated with it may be removed, and a purchase that falls below the required threshold after a partial return may lose its promotional benefit. Shop for pieces you genuinely intend to keep rather than adding an item solely to reach a threshold.
The same principle applies to discount codes. A sale price may remain eligible, but a specific coupon could be excluded or could change the amount used for points calculation. Read the promotion terms and any code restrictions together before assuming that multiple offers will stack.
Choose the right way to shop
The app may support more than one path to a qualifying purchase. In a store, open your membership details before checkout and make sure the associate can connect the transaction to your account. If the promotion uses a barcode or digital identifier, present it clearly before payment is processed.
For an online order, sign in before checkout and verify that the membership email shown in the account matches the one used for the promotion. Keep the order confirmation, order number, and purchase date. If points post only after shipment or fulfillment, the transaction may not appear immediately even when the promotion was applied correctly.
Store events can make a rewards weekend more engaging, particularly when a shopping visit includes styling appointments, product launches, or other brand experiences. Review the events calendar for current announcements, but treat the app offer’s terms as the authority on points eligibility. An event invitation does not automatically change the rules for earning or redeeming rewards.
Use the channel that gives you the clearest account connection. In-store purchases may post after the register completes the transaction, while online points may wait until an order ships or reaches another qualifying status. Avoid placing duplicate orders simply because the first one is not visible in your account yet.
| Shopping detail | What to verify | Why it matters |
|---|---|---|
| Offer status | Activated, saved, or otherwise confirmed | An unactivated promotion may not apply retroactively |
| Dates and time | Start, end, and applicable time zone | A purchase outside the window may earn base points only |
| Account | Correct GUESS List email or membership profile | Points generally follow the account tied to the transaction |
| Eligible items | Categories, brands, sale status, and exclusions | Some merchandise may not qualify for the bonus |
| Purchase channel | Store, website, or both | The offer may limit where a qualifying order can be made |
| Threshold | Eligible subtotal before tax and shipping | Non-qualifying charges may not count toward the requirement |
| Proof of purchase | Receipt, order number, and confirmation email | Documentation helps with missing-points requests |
Watch for the points to post
Bonus points may appear immediately, after a purchase is completed, or only when an online order ships. Check the promotion language for the expected timing instead of treating a short delay as an error. The transaction history may show base points first and the bonus separately, or it may display one combined amount.
Keep your receipt and confirmation email until the account reflects the expected credit. For in-store purchases, review the receipt before leaving and confirm that the membership identifier was used. For online purchases, save the order confirmation and monitor the account connected to the order.
If the purchase qualifies but the points are missing after the stated posting period, contact customer support through the official channel listed in the app or on the GUESS website. Include the account email, transaction date, store or order number, purchase total, and a clear explanation of the promotion. Avoid sending payment card details unless an official support representative specifically requests information through a secure process.
A return, cancellation, payment failure, or order adjustment can change the points total. The final credit may be based on the completed and retained portion of the purchase rather than the original cart value. Reviewing your account after any adjustment helps you understand whether the bonus was recalculated correctly.
Turn bonus points into a smarter weekend plan
The strongest approach is to combine the promotion with a purchase you already intended to make. Review your wardrobe needs, identify eligible items, and set a budget before opening the app. This keeps the loyalty offer from encouraging unnecessary spending or a purchase that becomes inconvenient to return.
Timing matters when your weekend includes several errands. Activate the deal early, shop while the promotion is live, and leave enough time to resolve account or checkout issues. If you plan to visit a store, confirm its hours and inventory separately; an online promotion does not guarantee that every location carries the same products.
Keep loyalty points separate from other promotional promises. A percentage-off code reduces the purchase price, while points create a future benefit, and the terms may treat each differently. Calculate the immediate price and the expected rewards without assuming that every incentive can be combined.
For a clearer picture of the brand’s loyalty offering, the GUESS List information provides useful context alongside the specific weekend promotion. The app remains the best place to verify personalized eligibility, activation status, and account activity at the time of purchase.
A quick checklist before you pay
- Sign in to the GUESS app using the account connected to your GUESS List membership.
- Open the weekend promotion, read every condition, and activate it before checkout.
- Confirm that your selected items, purchase channel, date, and eligible subtotal meet the requirements.
- Present the correct membership details in store or complete the order while signed in online.
- Save your receipt or order confirmation and check your points after the stated posting period.
Open the app before your next shopping trip, confirm the live promotion, and plan a qualifying purchase around the terms rather than assumptions. With the offer activated and your account details ready, you can earn double points with the app this weekend while making the most of a purchase that fits your style and plans.
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.