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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign
How to care for your sequined pieces after a party
Sequined dresses, tops, skirts, and accessories bring instant movement to a look. Under evening lights, every reflective detail catches attention, turning a familiar silhouette into something memorable. That visual impact deserves thoughtful aftercare once the music ends and the garment returns to your closet.
Party dressing can expose embellished clothing to makeup, perfume, food, drinks, perspiration, friction, and crowded spaces. Sequins may be stitched, glued, or layered onto delicate fabrics, so a quick toss into the washing machine can create loose threads, scratched surfaces, or missing embellishments.
The best routine is simple: inspect the piece, treat marks quickly, clean it according to its construction, and store it without pressure or tangling. A few careful minutes after an event can help preserve the shine, shape, and polished finish of your favorite statement pieces.
Inspect the garment before cleaning
Begin by checking the care label and examining the entire garment in bright, natural light. Look for missing sequins, raised edges, loose threads, stretched seams, makeup around the neckline, and marks near the cuffs or hem. Catching small issues early makes repair easier and prevents damage from spreading during cleaning.
Turn the piece inside out and gently shake it over a clean, dry surface. This removes loose debris such as crumbs, powder, or lint without rubbing particles deeper into the fabric. Avoid brushing sequins with a stiff clothes brush, since the bristles can catch on their edges or pull at the stitching.
If a sequin is loose but still attached, do not cut the thread. Secure the area temporarily with a small piece of removable garment tape placed on the inside, then take the item to a tailor or alterations specialist. Keep any fallen sequins in a small envelope so a professional can match them during repair.
Remove makeup and fresh marks gently
Fresh stains respond best to patience rather than pressure. Blot liquid with a clean, white cloth as soon as possible, working from the outside of the mark toward the center. Press lightly and lift the cloth repeatedly; rubbing can flatten the nap of velvet, roughen satin, or twist the threads holding the embellishments.
For a small makeup mark, dampen a cotton swab with cool water and test an unseen area first. If the fabric responds well, dab the spot carefully. A tiny amount of mild detergent diluted in water may help with water-safe fabrics, but keep the solution on the textile rather than saturating the sequins or backing.
Avoid bleach, acetone, alcohol-based stain removers, and heavily scented fabric sprays. These products can discolor metallic finishes, soften adhesive, or leave a visible ring. Perfume should be applied before dressing, allowing it to dry fully before the sequined garment touches the skin.
Match the cleaning method to the construction
The safest cleaning choice depends on the base fabric, embellishment method, and care label. Some party pieces can be gently hand-washed, while others require professional dry cleaning. Garments with structured shoulders, bonded details, multiple layers, feathers, leather trim, or extensive beading should receive specialist care.
When the label permits hand washing, use cool water in a clean basin and a small amount of gentle detergent. Submerge the garment briefly, moving it through the water without twisting, scrubbing, or wringing. Rinse until the water runs clear, then press it between towels to remove moisture.
Never place a sequined piece in a heated dryer unless the care instructions specifically allow it. Heat may warp plastic sequins, weaken adhesive, shrink the base fabric, and set stains permanently. Lay the item flat on a dry towel or hang it on a padded hanger only when its weight will not distort the shoulders.
| Garment or detail | Preferred after-party care | Avoid |
|---|---|---|
| Lightly embellished knit | Cool hand wash if the label permits; reshape flat | Wringing and hot water |
| Sequined satin or silk | Professional cleaning or label-approved delicate care | Home stain removers and direct heat |
| Heavily embellished dress | Specialist dry cleaner familiar with embellishments | Standard wash cycles |
| Small makeup mark | Cool-water blotting and a discreet spot test | Scrubbing across sequins |
| Loose sequin or thread | Temporary interior securing and professional repair | Cutting the thread or pulling the sequin |
| Sequined handbag | Dry surface cleaning with a soft cloth | Soaking, machine washing, and heat |
A dry cleaner should know that the garment contains sequins before treatment begins. Point out stains, loose embellishments, and areas that need special attention. If the piece is part of a distinctive seasonal wardrobe, campaign inspiration can also remind you how reflective textures are styled: carefully, intentionally, and with enough space for each detail to stand out.
Dry and reshape without losing the silhouette
Once cleaning is complete, drying becomes part of garment care. Lay the piece on a fresh, absorbent towel and gently return it to its original proportions. Align the seams, smooth the waistband, and arrange sleeves or pleats before the fabric dries. This helps prevent ripples and uneven stretching.
Do not twist the garment to remove water. Instead, roll it inside a towel and press with open palms. Replace the towel if it becomes saturated. For heavier dresses, avoid hanging them while damp because the weight can pull the neckline, straps, or shoulder seams out of shape.
Steam can refresh some fabrics, but use it cautiously. Keep the steamer several inches away and follow the care label, especially when sequins are glued rather than sewn. Never press an iron directly over embellishments. If wrinkles remain, place a pressing cloth over the reverse side and use the lowest suitable temperature, provided the fabric instructions permit ironing.
Store sparkle with room to breathe
Storage protects a freshly cleaned garment from friction, dust, and accidental snags. Use a padded hanger for dresses, jackets, and tops with enough structure to support their shape. Thin wire hangers can leave marks in delicate shoulders, while crowded rails may cause sequins to catch on neighboring clothes.
For very heavy designs, folding may be safer than hanging. Place a sheet of acid-free tissue or a clean, soft cotton cloth between folded layers so the sequins do not scrape against the fabric. Store the item in a breathable garment bag rather than plastic, which can trap moisture and create an unpleasant odor over time.
Keep embellished accessories in individual fabric pouches. A sequined clutch should not share a compartment with sharp jewelry, metal hardware, or rough-textured shoes. Before storing, make sure the item is completely dry. Even slight dampness can encourage mildew or transfer dye when the piece is folded.
Review stored statement pieces a few times each season. Check for loose threads, flattened sequins, discoloration, and signs of pests. A quick inspection before an event gives you time to repair or refresh the garment instead of discovering a problem while getting dressed.
Build a practical after-party care kit
A small kit makes responsible garment care easier when you return home late. Keep the supplies together in a drawer or closet so you can address a mark before it dries and handle a loose embellishment without improvising.
Useful items include:
- Clean white cotton cloths for blotting spills and moisture
- Cotton swabs for precise treatment around necklines and cuffs
- Mild detergent for label-approved hand washing
- A padded hanger and breathable garment bag
- Small envelopes for saving detached sequins and repair pieces
Choose tools that are gentle and colorfast. White cloths are preferable because they reduce the risk of dye transfer, while a soft garment brush can help remove surface lint from the backing fabric when used away from the embellishments. Keep adhesive tape as a temporary measure only, since residue can become difficult to remove.
A care kit also supports more relaxed event dressing. When you know how to respond to a splash, snag, or makeup mark, you can enjoy the evening instead of worrying about every movement. The goal is preservation, not perfection: sequins are designed to catch the light, and regular wear is part of their story.
Refresh pieces between special occasions
Sequined clothing does not need to be washed after every wear. If the garment looks clean, air it in a shaded, well-ventilated room before returning it to storage. Keep it away from direct sunlight, radiators, and strong heat, all of which can fade fabric or affect the finish of reflective details.
For lingering odors, allow extra airing time rather than masking them with fragrance. A breathable garment bag can protect the item while letting air circulate. Scented sachets should not touch sequins or delicate fabric directly, as oils may transfer and leave marks.
If you are styling a piece for a daytime celebration, resort setting, or outdoor event, consider how sunlight and heat will affect it. The bright, easygoing mood of sunlit styling works beautifully with shimmer, but direct exposure can be demanding on some dyes and finishes. Alternate accessories, use a light layer when appropriate, and return the garment to shade when it is not being worn.
Care also includes thoughtful styling choices. Wear smooth underlayers to reduce friction, avoid sharp bags that can snag the surface, and apply jewelry after the garment is in place. These small habits reduce stress on the sequins while keeping the overall look polished.
Give every statement piece another night out
A sequined garment earns its place in a wardrobe when it can move from one celebration to the next with confidence. Inspect it after each occasion, treat marks with a light touch, follow the label, and give the fabric enough space to dry and rest. Professional care is worthwhile when the design is intricate or the material is especially delicate.
Before the next party, take the piece out early and check its fit, shine, and fastenings. A few minutes of preparation can restore its presence and allow the details to do what they were made to do: reflect the room, catch the light, and make the moment feel special. Pull your favorite embellished piece from storage, care for it thoughtfully, and let it make its next entrance.
Campaigns
From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.
In-Store Events
GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.
#DenimDay Europe
GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.
Get in Touch
Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.