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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

Five must-have pieces from the new resort collection

Resort dressing has moved far beyond holiday packing. The right pieces can carry a wardrobe from a Sydney lunch to a coastal escape, from a Melbourne gallery opening to an evening in Brisbane. The new GUESS and Marciano resort collection captures that flexibility through polished silhouettes, sun-ready textures and statement details that feel current without becoming difficult to wear.

For Australian wardrobes, versatility matters. Summer can bring intense afternoon heat, cool evenings, sudden weather changes and plans that move between indoors and outdoors. These five standout pieces offer a considered foundation for the season, with enough personality for a campaign moment and enough practicality for everyday style.

The resort mood for an Australian summer

The collection balances glamour with ease. Fluid fabrics, warm neutrals, bright accents and elevated denim create a wardrobe that feels relaxed while retaining the confident attitude associated with GUESS and Marciano. Each piece can stand alone, yet the collection is designed to work as a connected edit.

This approach suits the Australian market, where customers often dress for several settings in one day. A lightweight layer may be needed in air-conditioned shops, while breathable fabrics are essential on a warm walk through Sydney’s Circular Quay or Melbourne’s laneways. The most successful resort pieces adapt to those shifts rather than demanding a complete outfit change.

The fluid resort dress

A fluid resort dress is the collection’s easiest statement maker. Look for a silhouette that skims rather than clings, with a soft drape, an open neckline or a confident asymmetric detail. A warm print can bring energy to daytime dressing, while a clean black, ivory or coral version works across a longer list of occasions.

Wear it with flat sandals and a compact shoulder bag for a relaxed afternoon. When the temperature drops, add a cropped denim jacket or a tailored blazer and switch to metallic heels. The dress can also become a polished option for resort dinners, where movement and comfort are as important as visual impact.

A few styling principles from the classic guide can help anchor a bold dress with familiar wardrobe essentials. A defined waist, restrained jewellery or a simple neutral shoe gives the print room to lead without making the outfit feel overworked.

The statement swimsuit

The modern swimsuit is designed to leave the beach. A sculpted one-piece with a strong neckline, hardware detail or flattering cut can function as the foundation of a full resort look. Choose a design that feels secure enough for swimming and polished enough to wear beneath trousers, a sarong or an open shirt.

For Australia’s beach-to-bar rhythm, this is one of the most useful pieces in the edit. Style it with wide-leg linen trousers for a long lunch in Perth, or pair it with a sheer overshirt and oversized sunglasses for a poolside afternoon on the Gold Coast. A woven tote keeps the look practical while adding texture.

Sun protection remains part of smart warm-weather dressing. A broad-brimmed hat, sunglasses and a lightweight cover-up are useful additions during the high-UV months, especially when spending time outdoors. The swimsuit supplies the statement; the surrounding layers make it wearable beyond the water.

The refined blazer

A lightweight blazer brings structure to the collection’s softer shapes. In a pale neutral, soft pastel or crisp white, it can sharpen a flowing dress, elevate denim or provide a polished final layer over swimwear. Linen blends and breathable tailoring are especially appealing for Australian conditions, where heavy suiting can feel restrictive.

The blazer is also a practical answer to changing temperatures. It works over a camisole during a warm evening in Brisbane, then provides an extra layer in heavily air-conditioned restaurants or shopping centres. In Melbourne, where a summer day can shift quickly, it can be carried over the shoulders without disrupting the overall silhouette.

Try a relaxed fit with rolled sleeves for daytime, or wear the blazer closed with a slim belt for a more defined evening shape. Gold-tone buttons, subtle branding or a satin finish can provide the collection’s signature glamour while keeping the garment adaptable.

The elevated denim essential

Denim remains central to the GUESS wardrobe, and the resort collection gives it a lighter, more directional feel. The essential may take the form of relaxed jeans, a mini skirt, a denim shirt or a coordinated set. The strongest version has a comfortable cut, considered wash and enough polish to move beyond casual weekends.

A pale or mid-blue wash works naturally with resort colours. Pair relaxed jeans with a fitted corset-style top and heeled sandals, or style a denim shirt open over the statement swimsuit. For a more editorial approach, combine matching denim separates and break up the look with a colourful bag or sculptural jewellery.

Denim also carries cultural weight in fashion because it can be reinterpreted season after season. The Denim Day Europe story reflects that broader connection between denim, community and brand storytelling. In an Australian wardrobe, the fabric is equally at home at a weekend market, a casual office or an evening venue.

The woven statement accessory

The fifth essential is an accessory with enough presence to transform simple clothing. A woven shoulder bag, oversized sunglasses, a textured belt or a sculptural necklace can supply the finishing detail that makes resort dressing feel intentional. These pieces are easy to pack and can refresh clothes already in your wardrobe.

A natural-fibre texture works beautifully with white cotton, linen and denim, while glossy hardware adds a more glamorous direction. Try a large tote with a flowing dress for daytime, then swap it for a compact metallic bag after sunset. A statement belt can also change the proportions of a blazer or create shape in a relaxed dress.

Accessories are especially valuable when travelling around Australia because they take up little space but create several outfit combinations. A single pair of bold earrings can move from a beachside café in Bondi to a late dinner in the city. For further ideas on building impact through finishing touches, explore accessories that elevate.

Building a capsule for local plans

The five pieces work best when treated as a compact resort capsule rather than separate purchases. Begin with the dress and blazer, then add the swimsuit, denim essential and statement accessory. This gives you a base for multiple outfits without filling a suitcase with items that serve only one purpose.

For a Sydney itinerary, wear the dress with flat sandals in the morning, add the blazer for a harbour-side lunch and finish with heels for dinner. A Melbourne schedule may call for denim, a fitted top and the blazer, with the swimsuit reserved for a hotel pool or weekend escape. In Queensland, breathable layers and easy swim-to-evening combinations make particular sense during humid weather.

Colour coordination makes the capsule easier to use. Neutrals such as cream, black, tan and denim blue can support a vivid resort print, while one accent colour can be repeated through a bag, shoe or lip colour. This approach feels expressive without creating unnecessary limits.

Shopping the collection with confidence

When buying resort clothing in Australia, check the fabric, fit and care instructions as carefully as the visual appeal. Breathable materials can make a meaningful difference during hot weather, while a lining or adjustable strap may improve comfort and versatility. If shopping online, consult the size guide and compare garment measurements with a piece you already own.

Australian Consumer Law provides consumer guarantees that goods will be of acceptable quality, fit for a disclosed purpose and match their description. Change-of-mind returns are generally governed by the retailer’s own policy, so it is worth checking the relevant terms before purchasing. Prices displayed to Australian consumers typically include GST, which makes the final cost easier to assess at checkout.

For customers attending an in-store event or following a seasonal promotion, official terms and conditions should always guide eligibility, dates and redemption requirements. The GUESS List can also be a useful way to stay connected with brand news, retail experiences and selected customer benefits. A considered purchase is one that suits the climate, the occasion and the wardrobe already in rotation.

Bring the new resort mood into your next Australian escape with a fluid dress, statement swimsuit, refined blazer, elevated denim piece and distinctive accessory. Explore the collection online or visit a GUESS store to discover the silhouettes, textures and styling details in person, and stay connected through the GUESS List for upcoming fashion moments and brand experiences.

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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