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Where GUESS Style Comes to Life

The lifestyle blog and event hub for GUESS and Marciano — featuring campaign launches, in-store celebrations, sweepstakes, and style editorials from the world of GUESS.

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"Because some things never go out of style." — Celebrating the GUESS + Marciano Spring '18 Campaign

A Guide to In-Store Try-On Appointments

Shopping for a new look can be more enjoyable when the fitting room becomes part of the experience rather than the final step before checkout. An in-store try-on appointment gives you dedicated time to explore silhouettes, compare sizes, style complete outfits, and receive focused assistance from a store team.

Whether you are searching for denim, planning an occasion outfit, or refreshing your everyday wardrobe, an appointment can add structure to the process. It helps you arrive with a clear idea of what you want while leaving room for unexpected pieces that suit your personal style.

This guide explains how to prepare, what to bring, how the appointment usually works, and how to make thoughtful decisions once you are in the fitting room. For the latest brand stories, event news, and shopping experiences, explore the GUESS Journal alongside your store visit.

What An In-Store Try-On Appointment Offers

An in-store try-on appointment is a scheduled shopping session built around your preferences. Instead of browsing without a plan, you can share the occasion, categories, colors, or fits you have in mind before trying on selected pieces. The experience may be especially useful when you need several coordinated items or want guidance with a new silhouette.

The appointment can also make shopping more efficient. A store associate may help identify alternative sizes, suggest complementary items, and organize a fitting-room selection that reflects your goals. You remain in control of every choice, while the appointment provides a more personal rhythm than a quick visit.

The exact format can vary by store, location, and event. Before arriving, review the appointment details, including the time, store address, contact information, and any instructions provided when booking. If you need accessibility accommodations or have a specific request, communicate it in advance so the team can prepare appropriately.

How To Prepare Before You Arrive

Start with the purpose of your visit. A wardrobe refresh, vacation capsule, date-night look, and formal event each call for different priorities. Save a few reference images or write down the pieces you need, such as a fitted jacket, versatile jeans, or a complete outfit with accessories. A focused brief gives the stylist a useful starting point.

Wear simple, comfortable clothing that makes changing easy. Smooth layers, a flexible base outfit, and shoes with a similar height to the footwear you expect to wear can help you judge proportions. If you are shopping for a particular bra, shapewear, or underlayer, consider wearing the foundation that will sit beneath the finished look.

Bring realistic information about your wardrobe. Think about the colors you already own, the cuts you reach for often, and the items that remain unworn. It is helpful to know your usual size, though sizing can vary across styles and fabrics. Treat the first fitting as a starting point rather than a fixed rule.

Build A Useful Fitting-Room Plan

A strong appointment usually begins with a small range of options rather than an overwhelming rack. Ask to compare different rises, leg shapes, washes, lengths, or fabric weights when denim is your priority. Seeing related styles together makes it easier to identify the details that affect comfort and appearance.

For guidance on choosing a flattering foundation for your wardrobe, browse denim jacket styles before your appointment. A jacket can change the balance of an outfit, so consider how its shoulder line, hem length, and volume work with the jeans, trousers, or dresses you already wear.

Try complete combinations whenever possible. A top that looks appealing by itself may need a different rise or layer to feel balanced. Add a jacket, belt, bag, or shoe to see the outfit as you would wear it outside the store. This approach makes the final decision more practical and reduces impulse purchases that do not integrate with your closet.

What To Compare While You Try On

What to check Details to notice Useful test
Fit Shoulder placement, waist comfort, sleeve length, and seat coverage Sit, reach forward, and raise your arms
Proportion Hem position, garment volume, and relationship between layers View the outfit from the front, side, and back
Movement Stretch, restriction, bunching, and fabric recovery Walk, bend, and make your normal range of motion
Styling Compatibility with shoes, accessories, and existing pieces Create at least two outfit combinations
Practicality Care needs, weather suitability, and frequency of wear Imagine three real occasions for the item
Confidence Comfort, ease, and how naturally you carry the look Step away from the mirror for a fresh view

Fit should be assessed through movement, not a single standing pose. Sit down in jeans, walk in a fitted dress, and raise your arms in a jacket. Pay attention to pulling across the chest, gaping at the waist, excess fabric, or seams that shift as you move. A garment may need a different size, cut, or styling adjustment.

Lighting and mirrors can affect your impression, so take a moment before deciding. Look at the outfit from several angles and consider how it appears with the pieces you brought or selected. If photos are permitted by the store, a quick image can help you evaluate proportion more objectively, though the live fit and your comfort remain the most important measures.

Communicate Clearly With The Store Team

A store associate can offer better guidance when your feedback is specific. Instead of saying that something feels wrong, explain whether the waist is loose, the sleeve is restrictive, the fabric feels too light, or the length does not work with your shoes. Clear observations make it easier to locate a better alternative.

Share your preferences without feeling obligated to accept every recommendation. If you prefer a relaxed fit, low-maintenance fabric, neutral colors, or a certain level of coverage, say so early. You can also mention what you do not want. A productive appointment should reflect your lifestyle and taste rather than a preset idea of what you should wear.

Use the appointment as an opportunity to learn styling techniques. Ask how a piece can be layered, whether it can move between casual and dressier settings, and which accessories create a different effect. You may discover that a garment works in more ways than expected when paired with the right proportions.

Make Decisions With Confidence

After trying on several options, narrow the selection by usefulness, fit, and personal appeal. A good purchase should feel comfortable enough for real movement, suit your existing wardrobe, and earn its place through repeat wear. Consider whether you can create multiple outfits rather than judging the item only by the fitting-room combination.

Budget and care requirements deserve attention as well. Check the material and care instructions, especially when comparing structured denim, embellished pieces, knitwear, or delicate fabrics. Think about the time required to maintain the item and whether that routine fits your lifestyle.

Give yourself permission to leave something behind. An appointment is successful when it helps you make an informed decision, whether that means purchasing a complete look, selecting one versatile piece, or recognizing that a particular style is not right for you. The goal is a wardrobe that feels intentional, wearable, and expressive.

Appointment-Day Recommendations

  • Arrive a few minutes early so you can settle in and review your priorities before the session begins.
  • Bring shoes and underlayers that resemble what you will wear with the finished outfit.
  • Keep your shopping list focused, while remaining open to one or two unexpected styling options.
  • Test every important garment through sitting, walking, reaching, and layering.
  • Confirm sizing, care details, available colors, and any applicable store or loyalty benefits before completing your purchase.

Turn The Visit Into A Style Experience

An in-store try-on appointment can be a useful bridge between inspiration and a wardrobe decision. Preparation gives the visit direction, while comparison and movement tests reveal whether a piece will work in everyday life. The best outcome is a selection that feels considered without becoming overcomplicated.

Stay connected to the wider GUESS and Marciano experience through brand information, where you can learn more about the story behind the names, and use the appointment as a starting point for your own style narrative. Book your store session, gather the pieces that help you evaluate fit, and step into the fitting room ready to discover what works for you.

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Campaigns

From the GUESS Summer 2017 campaign to the Jennifer Lopez x GUESS + Marciano Spring '18 collection, GUESS Journal showcased seasonal advertising and celebrity collaborations. Charlotte McKinney, a #GUESSGirl, shared her spring shopping list — every piece under $100 — as seen on E! News. The Marciano Pre-Fall 2017 collection brought runway-inspired trends to stores with a three-day fashion event.

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In-Store Events

GUESS and Marciano stores hosted memorable events across the US and Canada. The Chasing the Sun Events on June 9, 2018 featured live DJs, in-store treats, and a Ping Pong Paddle Set for GUESS List members with a $125+ purchase. Marciano Summer Store Events offered VIP treatment, sweets by Sugarfina, sparkling sips, triple points, and a custom embroidered straw beach hat with a $200+ purchase.

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#DenimDay Europe

GUESS?, Inc. joined Fundación Ana Bella and Peace Over Violence in Barcelona to kick off #DenimDay Europe. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing also in attendance. DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

Get in Touch

Questions about past events, campaigns, or the GUESS Journal? Reach out and we'll get back to you.

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