Journal

Style editorials, trend reports, behind-the-scenes stories, and lifestyle features from the world of GUESS and Marciano.

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Behind the Campaigns

From the Jennifer Lopez x GUESS Spring '18 collection to the sun-drenched GUESS Summer 2017 campaign, the Journal takes you inside the creative process — casting, styling, and the stories that bring each season to life.

Style & Trends

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Spring Shopping with Charlotte McKinney

#GUESSGirl Charlotte McKinney curated a spring shopping list with pieces under $100, as featured on E! News — proving effortless style doesn't have to break the bank.

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Last-Minute Gifting

December 2016: a quick-hit guide to GUESS gifts that made holiday shopping feel thoughtful, not rushed.

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Chasing the Sun Aesthetic

The Summer 2018 editorial captured the carefree spirit behind the Chasing the Sun campaign — bright palettes, lightweight layers, and endless golden-hour inspiration.

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"Style is a way to say who you are without having to speak."

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Marciano Pre-Fall

The Journal covered the Marciano Pre-Fall Fashion Event (July 13–15, 2017), where GUESS List members enjoyed triple points and a branded brush set with purchases of $200 or more — an intimate preview of the season's refined direction.

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Social Spotlight

Instagram campaigns like #LoveGUESS, #JLOxGUESS, and #AmorGUESS brought community style into the Journal, blending editorial curation with real-world GUESS fans and their favorite looks.

Beyond the glossy pages and editorial features, the Journal serves as a space where the brand's creative spirit is documented authentically — from casting calls and studio sessions to the finished campaigns that land across social media and in stores nationwide. Readers are invited behind the curtain to see how each season's vision takes shape, whether through the lens of a sun-soaked shoot or the styling decisions that define a collection's mood. The Journal also spotlights the people and moments that make the brand feel personal, blending professional polish with a genuine, approachable voice that keeps its audience connected to every new chapter as it unfolds.