Events

In-store event listings, sweepstakes, and brand experiences at GUESS and Marciano retail locations across the US and Canada.

In-store events at GUESS and Marciano locations offer shoppers a chance to connect with the brand in person, with seasonal activations designed to feel celebratory and interactive. These gatherings range from product previews to special appearances, giving attendees a behind-the-scenes look at new collections before they hit the racks. Guests are invited to explore the stores at their own pace, with music, refreshments, and a relaxed atmosphere setting the tone. Whether you are a long-time fan or a first-time visitor, the events are structured to be inclusive and welcoming, encouraging conversation and discovery throughout the space.

Sweepstakes and giveaways tied to these events provide an additional layer of excitement for participants. Entry is straightforward, with clear rules posted at each location and online so that everyone understands the process from start to finish. Winners are selected through official drawings, and all relevant details regarding eligibility, notification, and prize fulfillment are communicated transparently. Potential prizes vary by promotion and may include gift cards, exclusive merchandise, or special experiences. Participants are reminded to review the official terms carefully, as each sweepstakes carries its own set of requirements and timelines that must be respected.

The social media component plays a significant role in extending the reach of these in-store happenings. Followers are encouraged to engage with official brand accounts, where announcements, winner lists, and event schedules are shared in real time. Commenting, tagging friends, and sharing posts are common ways entrants can participate, though each promotion specifies its own valid entry methods. Social channels also serve as a hub for behind-the-scenes content, giving those who cannot attend in person a window into the atmosphere of the event. This digital layer keeps the community connected long after the doors close.

Official rules govern every promotion to ensure fairness and legal compliance, covering everything from entry periods and prize awards to liability and dispute resolution. Participants must meet stated eligibility requirements, and entries that do not conform to the specified guidelines may be disqualified at the sole discretion of the sponsor. Certain provisions, including arbitration clauses and limitations on claims, are standard across these offers, so reading the full terms is strongly advised. The sponsor reserves the right to modify, suspend, or terminate any promotion as circumstances require, and all decisions are final and binding on all parties involved.

Three black metallic rings with gem clusters on white, sleek jewelry display

Marciano Summer Store Events

June 2018 — US & Canada

An exclusive shopping experience with Marciano, featuring VIP treatment, sweets by Sugarfina, sparkling sips, and a live DJ. GUESS List members enjoyed triple points and a custom embroidered straw beach hat with a purchase of $200 or more.

Participating Canadian locations included Metropolis at Metrotown in Burnaby, among other stores across the country.

Bright sunlit retail interior with warm golden tones, relaxed summer atmosphere

GUESS Chasing the Sun Events

Saturday, June 9, 2018 — US stores

A summer celebration at participating GUESS stores with a live DJ and special in-store treats. GUESS List members received a Ping Pong Paddle Set with a purchase of $125 or more, plus double points on all purchases.

US locations included Soho (NY), Glendale Galleria (CA), Fashion Valley Mall (San Diego), Scottsdale Fashion Square (AZ), and many more. Canadian stores held events on various dates.

Elegant storefront with soft pink and cream tones, sophisticated fashion retail setting

Jennifer Lopez × GUESS Spring '18 Launch

February 2–3, 2018 — Select US stores

Celebrating the debut of the #JLOxGUESS Collection with Jennifer Lopez as the face of the GUESS + Marciano Spring '18 Campaign. Events featured a live DJ, sweet treats, and a first look at the collection.

GUESS List members received a free gift with a $200+ purchase at select Marciano stores. Participating locations included Rodeo Drive (Beverly Hills), La Plaza Mall (McAllen, TX), and The Forum Shops at Caesars (Las Vegas).

Warm taupe and blush fashion display with soft ambient lighting, upscale boutique feel

Marciano Pre-Fall Fashion Event

July 13–15, 2017

An exclusive pre-fall shopping event at Marciano stores. GUESS List members earned triple points on purchases and received a branded brush set with a purchase of $200 or more.

Warm Mediterranean plaza scene with denim blue accents, community gathering atmosphere

#DenimDay Europe — Barcelona

May 2016 — Barcelona, Spain

GUESS?, Inc. partnered with Fundación Ana Bella and Peace Over Violence for the #DenimDay Europe kick-off event. Paul Marciano, Co-founder and Creative Director of GUESS?, Inc., delivered a keynote speech. Elsa Pataky served as the official #DenimDay Spain Ambassador, with fashion blogger Honey Dressing in attendance.

DenimDay was observed on May 27, 2016 in Europe and April 27, 2016 in North America.

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