GUESS invited fans to the Chasing the Sun Events on Saturday, June 9, 2018. Participating US stores hosted a live DJ and special in-store treats, turning an ordinary shopping trip into a summer celebration.
GUESS List members enjoyed exclusive perks: a Ping Pong Paddle Set with any purchase of $125 or more, plus double points on all purchases made during the event. Not yet a member? Shoppers could sign up for the GUESS List loyalty program in-store or online to unlock VIP benefits.
US Participating Stores — June 9, 2018
Events ran from 2PM to 6PM local time at the following locations:
| Store | City | State |
|---|---|---|
| SOHO | New York | NY |
| GLENDALE GALLERIA | Glendale | CA |
| FASHION VALLEY MALL | San Diego | CA |
| SCOTTSDALE FASHION SQUARE | Scottsdale | AZ |
Additional US locations participated — check with your local GUESS store for details.
Join the GUESS List
GUESS List members unlock double points, exclusive gifts, and VIP treatment at brand events. Sign up at guess.ca or visit your nearest GUESS store.
The Chasing the Sun summer celebration was designed to bring a festive, high-energy atmosphere to participating GUESS stores, turning a standard weekend shopping trip into an immersive brand experience. Live DJs set the tone while special in-store treats added a layer of delight for everyone who walked through the doors. The event reflected GUESS's broader commitment to creating memorable moments for its community, blending music, style, and social connection in a single afternoon. For shoppers, it was an opportunity to engage with the brand in a fresh way, discovering new seasonal pieces while enjoying the kind of lively environment typically reserved for exclusive parties or launch events rather than everyday retail visits.
Loyalty program members were given extra reason to participate, with special perks tied to their purchases during the event window. The GUESS List program has long served as a way for the brand to reward its most engaged customers, offering benefits that extend beyond simple transactions. By layering exclusive incentives onto an already festive occasion, GUESS strengthened the relationship between its retail experience and its community-building efforts. The double rewards structure encouraged members to make the most of the day, while the sign-up option on site meant that new shoppers could immediately begin enjoying the advantages of membership, making the event a natural entry point for deepening brand loyalty.
The event also underscored how GUESS uses its retail spaces as venues for lifestyle-oriented experiences rather than purely transactional environments. By hosting coordinated activities across multiple locations on the same day, the brand created a sense of shared occasion that connected shoppers in different cities through a common experience. This approach speaks to a larger trend in retail, where in-store activations and limited-time perks generate excitement and drive foot traffic in ways that traditional merchandising alone cannot. For attendees, the day offered both immediate enjoyment and a lingering sense of having been part of something special, reinforcing the emotional connection to the brand long after the last track faded.